The Trust Threshold with Taige Eoff

We keep being told AI agents will soon buy our media and reorder our detergent while we look away.

Taige Eoff, who takes Google’s Agentic Data Cloud to market, offers a clear-eyed reality check: the rails are here, but the behavior isn’t. He splits the future into three layers — agentic media buying (already at high platform adoption), agentic commerce (barely automated), and agent-to-agent negotiation (still sci-fi) — and argues the bottleneck isn’t the models, it’s us.

The real work is unglamorous: refining mission-critical data, breaking the silos between data teams, leadership, and AI engineers, and building governance you can actually audit. If you’re staring down your own reinvention and tempted to chase the exciting stuff first, listen. Taige’s case for “governed autonomy” is a blueprint for building foundations that outlast every hype cycle.