Selling Your Product Before You Build It with Sabrina Rohde

To sell out her first inventory without paid ads, Sabrina Rohde tested demand with a pre-sale waitlist before starting production. This approach not only validated her idea for a functional luxury bag but also provided the initial capital to fund her first small, intentionally slow manufacturing run.

Sabrina Rohde is the founder of the luxury bag company Rode Venet, a brand born from her frustrations as a traveling consultant for McKinsey. She shares the disciplined, customer-first mindset she used to build her company from the ground up while bootstrapping. In this conversation, you will learn:

- How to use a waitlist and pre-sale model to validate an idea and fund production.

- The "sell it before you build it" approach to confirming a real market need.

- Sabrina's framework for deciding where to invest money and where to save as a bootstrapper.

- Why the first year as an entrepreneur can be so difficult and how to get through it.

- The importance of detaching your self-worth from your company's performance.

If you are building a company and want to learn from the real experiences of other founders, follow Tenacity with Sonia C. for more honest conversations. www.soniacouto.com/Podcast

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