Can a High Tariff Bring Lincoln Home—and Make It Matter Again?

A tariff can change an automaker’s manufacturing strategy almost overnight. Ford’s plan to phase out China-built Lincoln models for the U.S. puts a 52.5% tariff at the center of a much larger conversation about where America should build its vehicles.

In this TechMobility Topics segment, we look beyond the tariff itself to what reshoring can mean for manufacturing jobs, wages, suppliers, and the communities surrounding an auto plant. Bringing production back to the United States can create economic ripples that extend far beyond the factory gates.

But manufacturing alone can’t answer another question: What does Lincoln mean to today’s luxury buyer? Even if Ford brings more Lincoln production home, can the brand strengthen its position in a luxury market crowded with formidable competitors?

Building Lincoln in America is one challenge. Making buyers want one may be another.