Ep. 1 You just got nudged!

17m | Feb 5, 2021

In today's episode of Talking Texts, the hosts Christoph and Rick explain the economic use of Nudging in everyday live and how the number of organ donations can be increased using nudging techniques. While giving several examples of how Nudging can affect any of us, their episode is based on the award-winning bestseller book: “Nudge: Improving-Decisions-Health-Happiness” from Richard H. Thaler and Cass R. Sunstein.

Time cues

00:00 Opener

00:51 Intro

01:08 What is Nudging? Examples.

05:32 Nudging and Organ Donation

10:18 Discussion                                         

16:00 Outro   


Verhaltensökonomik is behavioural economics in English

Bundeszentrale für gesundheitliche Aufklärung (BZgA). This translates as federal center for health education. The task of this centre is to inform citizens about health and important measurements. For more information go to their webpage.

"REWE" is the name of a supermarket-chain in Germany. REWE is short for "Revisionsverband der Westkauf-Genossenschaften" (Audit union for Westkauf-Cooperatives).

Links and Resources                                     

German Version: Nudge. Wie man kluge Entscheidungen anstößt (übersetzt von Christoph Bausum). Econ, Berlin 2009, ISBN 978-3-430-20081-3

Thaler, R. H., & Sunstein, C. R.. Nudge: Improving decisions about health, wealth, and happiness. Penguin. 2009.

Link to website

Link to BZgA


Cover art: Anna Mahendra

Music Bela Bartok, Irene Damert, Felix Spieß

Talking Texts