057 - Catherine Weetman - A Circular Economy Handbook

International speaker, author and business advisor, Catherine Weetman helps people use circular, regenerative strategies to help their business thrive by creating, capturing and circulating more value for everyone. Catherine Weetman Circular Economy talks, workshops and coaching. Her award-winning A Circular Economy Handbook, published by Kogan Page, is now in its 2nd edition, and she hosts the popular Circular Economy Podcast, with listeners in over 150 countries. Working for great companies like Tesco, Kellogg’s and DHL Supply Chain gave her an inside track on the complex and interconnected challenges of manufacturing, retail and supply chains, encouraging her to develop solutions that overcame the ‘pull of the status quo’. Catherine’s wide-ranging experience, systems-thinking perspective, and willingness to challenge business-as-usual, together with a deep understanding of circular and regenerative practices across industry sectors, means she’s uniquely qualified to help you succeed with circular. Catherine Weetman --- Rethink Global, Circular Economy Podcast https://www.linkedin.com/in/catherine-weetman-9419107/ https://www.amazon.com/gp/product/B08LP5HX9L/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0 About Rethink Global --- https://www.linkedin.com/company/rethinkglobal/ https://www.rethinkglobal.info/ Rethink Global helps people understand and use circular economy approaches to make a better business, and a better world. They provide tailored support for businesses and start-ups, social enterprises and public sector organizations, including: Workshops and talks; Coaching and advice; Writing and research. Rethink believes in business as a force for good, going beyond the ‘blah blah’. Their broad range of life experiences helps them understand client challenges, and find the right approach to help you create value for all your stakeholders: including customers, suppliers, employees, society and our planet. About Circular Economy Podcast --- Catherine Weetman talks to the inspiring people making the circular economy happen, uncovering lessons learned and top tips on how to create business and social value. https://www.linkedin.com/showcase/circular-economy-podcast/ https://www.rethinkglobal.info/circular-economy-podcast/ Apple Podcasts - https://podcasts.apple.com/gb/podcast/circular-economy-podcast/id1465879853 Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV0aGlua2dsb2JhbC5pbmZvL2ZlZWQvcG9kY2FzdC8 Spotify - https://open.spotify.com/show/13XS38ZiXa0mDZrDLBtXaq On EP 057 Richard talks with Circular Economy Author, Speaker, Advisor, and Coach - Catherine Weetman - about: --- 00:00:02 : Catherine’s background. 00:03:03 : How did you get into sustainability? 00:07:58 : Why experts are often resistant to new ideas or ideas. 00:14:36 : Circularity in the global supply chain. 00:19:10 : Unintended consequences of circular models. 00:24:31 : Apple’s intention to become a circular company, but can’t do an awful lot more. 00:29:29 : Return on product is the ratio of virgin to non-virgin materials. 00:36:09 : The story of how the automotive industry popularized the concept of circularity. 00:41:12 : Selling refurbished computers and other products. 00:47:26 : Where do you see circularity in the conversation going? 00:52:59 : What’s happening in the world of circular business. 00:59:48 : The importance of open innovation in the industry.