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The 30-60-90 Day Plan That Sets Up Your Commercial Roofing Year w/Owen Shrock, Elias Raber & Mervin Mullet #057

Episode 57
17m | Jan 19, 2026

•Join the Workshop https://smarterroofer.com/lead •See Mervin's seam taper: https://pro-commercial-roofing-tools.square.site/ –– What you do in the next 90 days will determine how the rest of your year goes... In this episode, Owen, Elias, and Mervin break down a practical 30-60-90 day plan for roof coating contractors—covering marketing, pipeline building, follow-up, and where to focus when work slows down. You’ll hear real examples, numbers, and hard-earned lessons you can apply immediately. Follow us at https://smarterroofer.com/follow

  • 00:40 Why the next 90 days matter more than the rest of the year
  • 02:41 The #1 focus for the next 30 days: estimates, roofs, and visibility
  • 06:19 Smart marketing moves in the first 60 days
  • 12:47 Filling your pipeline and following up without losing trust
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Smarter Roofer Podcast: Break Into Commercial Roofing
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