EP 62 PR & SEO : How I grew a startup from 0 to 40M+ page views and got acquired by Google

Season 2 | Episode 62
51m | Mar 9, 2021


Dmitry Dragilev is the founder of a PR software tool used by 5K+ marketers and entrepreneurs to pitch press without PR firms, and a PR training and coaching program with 800+ students from 25 countries. 

In this episode, we talked about

  • Things to consider when creating a PR strategy
  • How to get started with PR & SEO
  • Mistakes to avoid with PR & SEO
  • Creating your PR and SEO strategy

Dmitry is a marketer and entrepreneur who used the same PR & SEO playbook to grow three tech startups and get them acquired: 

  • #1 whereas an intern he helped grow it from 0 to 5M customers, it was acquired later by AVG Tech in 2012. 
  • #2 Polar Polls whereas the Head of Marketing he grew the app from 0 to 40M+ page views per month and got acquired by Google in 2014. 
  • #3 JustReachOut which he founded himself in 2014, a tool used by 5000+ businesses to pitch press and get featured without PR firms, it was acquired by SEOJet in December 2020. 

Dmitry now runs - a PR training program where he helps content marketers and entrepreneurs pitch press and get backlinks all without PR firms. He also runs SmallBizTools - a blog where he tests, rates and reviews the best business software tools for people who want to save time and eliminate stress. Dmitry has published 1500+ articles on publications such as Entrepreneur, Forbes, Wired, TheNextWeb, TechCrunch, and many others, you can see the complete list on his personal blog

Contact Dmitry - 

PRThatConverts - Dmitry's PR training program with 800+ students from over 22+ countries.

JustReachOut - DIY PR software platform used by 5k+ businesses to pitch press and get featured

SmallBizTools - business tool reviews for anything from campaign management tools to how to sell on instagram dm

CriminallyProlific - Dmitry's personal blog


How to do PR outreach:

How To Write A Media Pitch

How To Start Conversations With Journalists

How To Build Relationships With Journalists

Quora PR Strategy

Tools and resources mentioned 

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