• Nacho Analytics and Warrior Forum

    We talk about the launch of Nacho Analytics with Mike Roberts, Founder and CEO of SpyFu, a service that lets you learn from and download your competitors’ AdWords and SEO campaign history.

    Having founded SpyFu in 2006, he led the charge in transforming the way search marketers to craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.


    We also hear from Moss Pauly. Head of Warrior Forum. which is the world's largest Internet marketing community with over 1 million of the world's top internet marketers.



    34m | Jan 13, 2022
  • Mike Roberts - Founder and CEO - SpyFu
    Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors’ AdWords and SEO campaign history. Mike is an industry-recognized expert in SEO, PPC, and competitive intelligence.
    Talks about SEO Mistakes You’re Definitely Making
    Having founded SpyFu in 2006, he led the charge in transforming the way search marketers to craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.
    39m | Aug 14, 2019
  • Google Improvements and Indexing URLs
    This episode of SEO Rockstars touches on Google now letting you submit URLs for indexing straight from Search, as well as giving you the ability to fact check news. Not only is Google one fo the best search engines but we give you 5 Reasons Why Google is Best Place to Work. Google has been trying to reduced fake Google Maps listings and have by 70% since 2015. Also a tip of the hat to blogging wizard for The Definitive Guide To Getting Google Sitelinks.
    41m | Apr 12, 2017
  • Google Search Quality Crisis
    Google’s biggest-ever search quality crisis; Why do marketers still struggle with innovative search tactics?  Google Testing Breadcrumb URLs Above Titles on Mobile Search Results. Eric Enge recaps a session from SMX West where audience members were able to ask Google anything.  How to Get Back on Track After a Drop in Rankings. Brand Safety Issues At Google: 'Much Ado About Nothing'  
    44m | Apr 4, 2017
  • The Power of Online Reviews, the Definitive Guide to Local Search Ranking Factors and More from SMX West 2017
    Harnessing the power of online reviews as Thomas Ballantyne spoke last week at SMX West about the value of online reviews, showing why businesses need to start thinking about them if they aren't already.
    Plus, a recap of a session on the Definitive Guide to Local Search Ranking Factors. 
    How Google Chooses “People Also Search For” in Knowledge Panels  
    Understanding the Quick Answers Box 
    Questions to Assess SEO Candidates' Knowledge 
    38m | Mar 28, 2017
  • Hijacking Google’s SEO Guide Search Rankings
    Hijacking Google’s SEO guide search rankings ; Google ‘related picks’ now showing under some top stories carousels; How competitors can ruin your rankings, and how to make sure they don't  . The correlation between ranking factors — like views, comments and shares — with YouTube rankings.  
    39m | Mar 7, 2017
  • AMP, SSL, HTTPS and more with International SEO Consultant Aleyda Solis
    Chris Boggs welcomes International SEO Consultant Aleyda Solis. She talks to us about how she got started from Marketing to SEO. Also, they talk AMP webpages and how you really can't discount them. Later she informs us on migration to https and how important it will be here in 2017. Also, when moving forward when you buy a certificate make sure its for multiple domains, and look at different SSL certificates. She also explains that if you move to https, you should also move to http2 to make your site even faster.
    36m | Feb 21, 2017
  • Breaking Down The Newest Penguin Algorithm Update
    In this episode Chris and Frank talk about the Google algorithm change that effects how sites are rank. They also touch on navigation structure on mobile websites, and how the "Near Me" feature in search engines are becoming a mobile-driven phenomenon. Plus they break down Google's  new Penguin Algorithm update.
    47m | Feb 15, 2017
  • SEO Winners and Losers in 2016
    Matt Cutts Hearts His Google+ Followers; Google Adds Category Filters to Organic Search .What can we learn from the winners and losers of organic search in 2016?  Top Google Winners and Losers in 2016; Google Won't Tell Webmasters Which Links They Do Not Count For Spam Reasons.
    46m | Feb 7, 2017
  • The Ultimate SEO Google Hack
    Chris Boggs and Frank Watson, talk about The Ultimate SEO Google hack  as described in a recent SEMRush blog post. The post explains " If you're doing all the right things but still not getting the traffic you deserve from Google then it's time to discover the ultimate SEO Google hack."  Plus, what are successful marketers are doing with their content to make it top notch, and analyzing Featured Snippets and the confusion behind what they are. And a few tactics on how to get your content on these important Featured Snippets!
    36m | Jan 31, 2017
  • ​Search's Role In Combating Fake News
    Search's Role In Combating Fake News? Google AMP carousels are multiplying!  Google Update Brewing? Chatter Tools Point To Algorithm Update; Don’t let a spotty connection stop you from searching  ; Google: Use Nofollow When Linking To Bad Site ; Google: How to Handle Near Identical Product Pages for Search 
    44m | Jan 24, 2017
  • From PPC Ads in SERPs to Google Search Analytics
    Chris and  Frank discuss Locating PPC Ads in SERPs; Defining Google Search Analytics and from Moz Doubling Down on Search; A NEW New Google. 
    26m | Dec 27, 2016
  • Google Getting Around Controversial Sites and Ranking Well in Search Results
    Google has been getting some heat around various anti semitic and racist sites ranking well in their search results. Frank and Chris explain. Plus, a New Search Results Evaluation Model from Google; Google: There Is No One Recipe For Search Rankings Success; Expert Predictions on 2017 Social Media Trends and more. 
    44m | Dec 20, 2016
  • Referrer Spam Wrecking Google Analytics
    Referrer spam wrecking Google Analytics data. Google Search Console expands reports for property sets. Google Acquires Eye Tracking Startup Eyefluence and its Technology. Stop Looking at Keyword Search Volume (And Look Here Instead).
    39m | Dec 13, 2016
  • Content, Links, Tech and Analytics
    Talking Content, Links, Tech and Analytics as Chris and Frank discuss: Google’s machine learning now writes featured snippets descriptions. Google Returns Porn For Sexy Black Mom But Not For Sexy White Mom. 10 Ways Content Marketing and Sales Teams Can Work Together. Google: Giving Charity Donations In Exchange For A Link, Is A Paid Link.
    44m | Dec 6, 2016
  • Google Tweaking Top Stories; Filtering Out Fake News
    Google Tweaking Top Stories Algorithm To Filter Out Fake News? Man sues Google for $750,000 over defamatory search results. SEO without SERPs with Google Assistant, Home and Amazon Echo. Google Removing “Content Keywords” from Search Console. Ranking Events in Google Search Results.
    39m | Nov 29, 2016
  • Unannounced Google Search Update; Everything We Know About the Google Mobile-first Index
    Unannounced Google Search Update; Everything We Know About the Google Mobile-first Index. No Changes to Mobile Friendly Criteria or Ranking Boost With Mobile First Indexing. Bing Search Will Not Do Mobile First Search Index.  How to prepare your business for Google’s mobile-first index.
    38m | Nov 22, 2016
  • Going Behind the Warrior Forum
    Chris and Fank welcome Moss Pauly who runs the Warrior Forum, which is the world's largest Internet marketing community with over 1 million of the world's top internet marketers. Moss offers insight on  SEO, SEM, conversion optimisation, AB testing, EDM marketing and more.
    37m | Nov 8, 2016
  • Essential Help for ECommerce SEO Newbies
    Chris and Frank share what they call a good direct article that offers some essential help for ecommerce seo newbies. Plus how page quality and engagement is important to good SEO . Plus, Google: We Have A Bunch Of Original Source Detection Algorithms and No Need To Disavow Blogroll Or Sitewide Links and There Is No Penguin Boost
    41m | Nov 1, 2016
  • Search Engine Journal Guides Analyzed
    Chris Boggs and Frank Watson delve into three different guides published on Search Engine Journal. They include the Three Pillars of SEO: Authority, Relevance, and Trust; How to Do Keyword Research and a Complete Guide to Panda, Penguin, and Hummingbird. 
    31m | Sep 20, 2016
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