Season A - Ep. 9: Mark Znutas, VP of GTM Strategy and Operations at HubSpot on RevOps22m | Jul 5, 2021
Mark Znutas, Vice President of Go-to-Market Strategy and Operations at HubSpot, discusses HubSpot’s RevOps and how it aligns Sales, Marketing and Customer Success. We also covered HubSpot’s go-to-Market strategy, which has changed drastically over the years.
Mark Znutas' Bio
Mark is a VP of GTM Strategy and Operationsl at HubSpot, where he leads Go-To-Market (GTM) strategy across Marketing, Sales, and Customer Success. Mark has held several key roles in RevOps at HubSpot, when the company started expanding beyond its core Marketing software. Prior to HubSpot, Mark was a Manager of Global Field Solutions at Affinnova (acquired by Nielsen).
00:20 HubSpot and Mark’s background
01:20 Revenue Operations and how it works at HubSpot
07:50 Go-to-Market strategy
08:40 HubSpot’s unconventional move to Product Led Growth
10:35 Three components of a growth strategy
17:40 HubSpot’s expansion from Marketing Software to CRM
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