SHOW / EPISODE

Road to CEO with Brad Dean

59m | Jun 28, 2022

In the latest episode, Will talked with Brad Dean, the CEO of Discover Puerto Rico.

Discover Puerto has one key goal: to promote tourism to Puerto Rico and showcase the beautiful and unique culture and history of this island.Here are some main points Brad spoke about in this podcast episode:

  • How did Discover Puerto Rico function during COVID when tourism was completely shut down;
  • How are organizations like Discover Puerto Rico typically funded, and what challenges were there in 2018 back at the start of Discover Puerto Rico;
  • What was the George Bailey moment for the travel and tourism industry during the pandemic;
  • What makes a truly great leader and why hiring for culture is important.
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Road To CEO
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