S3E15 – The Intersection of Data & AI with Retail Transformer – Mir Ali of Kraft Heinz

Season 3 | Episode 15
49m | Nov 30, 2023

Join hosts Ricardo Belmar and Casey Golden in Episode 15 of the Retail Razor Show, as they dive deep into the world of data and AI within the retail sector. This episode features our latest Retail TransformerMir Ali, head of digital engineering at The Kraft Heinz Company. They discuss Kraft Heinz's journey developing a robust data foundation, the influence of AI tools, and strategies for integrating these within the business. Also highlighted is the importance of interconnecting insights from various channels of data. Together they critically discuss examples of practical issues faced by Kraft Heinz in their digital transformation journey that they aim to resolve with AI tools. Watch and learn about Kraft Heinz's unique challenges, and future directions in the area of data and AI with our latest Retail Transformer! You’ll learn why Mir Ali is unquestionably more than meets the eye!

Plus, Georgina Nelson, CEO of TruRating, returns for our latest episode in the Retail Razor: Data Blades min-series where we discuss real-world numbers and consumer insights based on research at the point of sale! It's episode 6 and Georgina emphasizes data that explains the strategic advantage of well-informed store teams and shares a successful global sporting goods retailer's experience where they saw a 27 percent increase in average shopper spend when customers were given several product options by store associates. Georgina also emphasizes how these consumer insights can help in personalizing the shopping experience, suggesting complimentary products through cross-selling or premium options through upselling, and eventually leads to higher overall purchase values. 

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Meet your hosts, helping you cut through the clutter in retail & retail tech:

Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.

Casey Golden, CEO of Luxlock, and RETHINK Retail Top Retail Influencer for 2023. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!

Includes music provided by, featuring Overclocked, E-Motive, and Tech Lore from the album Beat Hype, written by Hestron Mimms, published by Imuno.

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