SHOW / EPISODE

Haagen Dazs Ice Cream Correlation with Honey Bees

11m | Dec 10, 2009
Dave Chapman and Diane McIntyre give an overview on how they solved the Haagen-Dazs revenue slump with the campaign: Haagen-Dazs loves Honey Bees, plus they discusses how Honey bees products contribute to the ingredient to half of the flavors from Haagen-Dazs.
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PRSA Conference
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