SHOW / EPISODE

Bulletproof Marketing Plan

5m | Mar 23, 2026

SAD! — A complete marketing masterclass in one tweet. Bill has been studying America. Turns out the most powerful endorsement money can't buy... is an attack. One man. One bad morning. Your dry cleaning business is now international. Bill breaks down the reverse compass — and why being hated by the right person is the best thing that can happen to your brand. No filter. No apology.

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