Welcome to the Product Led Growth Podcast, where Holly Chen and Elias Rubel unpack the lessons they’ve learned in helping grow companies like Slack, Dropbox, Loom, Calm, Google, and Miro.﻿About your hosts:<ul><li>Holly Chen helped grow Slack from $100M-$700M and ultimately IPO and actively advises companies on marketing and growth.</li></ul> <ul><li>Elias Rubel, advises Dropbox, Loom, Hopin, Calm, G2, and a bunch of others on marketing through his B2B Marketing firm, Matter Made.</li></ul>

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/12/21/a744b531-9de3-4acd-af6e-a28501424c7b_s1_e01_-_plg_final_podcast.mp3

<h3>Episode Outline</h3> [01:31] About Holly[03:03] About Elias[05:45] Setting definitions[07:17] PLG to sales-assist to sales-led[10:12] The $10Million ARR threshold[10:54] The stigma around sales[13:41] Specific examples[14:43] The PQL to sales-assist hand-off[19:56] Deciding lead-routing within a newly-formed sales company <h3>Connect with Holly and Elias</h3> <a href="https://www.linkedin.com/in/holly/" rel="nofollow">LinkedIn - Holly Chen, ExponentialX</a><a href="https://twitter.com/hollyny?lang=en" rel="nofollow">Twitter - Holly Chen</a><a href="https://exponential-x.com/" rel="nofollow">ExponentialX Website</a> <a href="https://www.linkedin.com/in/elirubel/" rel="nofollow">LinkedIn - Elias Rubel, Matter Made</a><a href="https://twitter.com/eli_rubel?lang=en" rel="nofollow">Twitter - Elias Rubel</a><a href="https://www.mattermade.co/" rel="nofollow">Matter Made Website</a>

What and when to consider the transition from a product led motion to sales led motion

In this episode of the Product Led Growth Podcast, the topic of discussion is “moving from PLG to sales-led.” Hear about adding sales-assist as a second step in the process, the importance of having a solid sales team in place, the sales stigma, good examples of companies that have transitioned, the ideal hand-off, and making decisions about lead-routing.

Episode 1

The PLG stories behind Slack, Dropbox, Loom, Calm and others.

Welcome to the Product Led Growth Podcast, where Holly Chen and Elias Rubel unpack the lessons they’ve learned in helping grow companies like Slack, Dropbox, Loom, Calm, Google, and Miro.

About your hosts:
Holly Chen helped grow Slack from $100M-$700M and ultimately IPO and actively advises companies on marketing and growth.
Elias Rubel, advises Dropbox, Loom, Hopin, Calm, G2, and a bunch of others on marketing through his B2B Marketing firm, Matter Made.