Lisa is the President of Happi, the first THC-infused beverage to launch in the state of Michigan, which she co-founded and leads with her partner Joe Reynolds. Happi’s all-natural sparkling water beverages are made with simple ingredients, and organic fruit, they are vegan and have just 15-25 calories. Designed for the canna-curious woman, Happi combines Lisa’s passion for microdose products and her desire to help more women see cannabis as an alternative to pharmaceuticals and alcohol.

Prior to Happi, Lisa was the Chief Marketing & Innovation Officer at Grassroots Cannabis, a multi-state operator based in Illinois. At Grassroots, Lisa built the marketing function across Grassroots vertical operation in 12 states, developed the product innovation pipeline, and the retail vision, and launched 4 brands in under 2 years. Lisa’s role went beyond marketing as she architected the company’s data & analytics platform and infrastructure, designed the packaging supply chain, and launched numerous new product innovations prior to Grassroots’ sale to Curaleaf in July 2020 for $830MM.

Kyle Sherman is the Founder and CEO of Flowhub, the leading business management & point-of-sale platform for cannabis dispensaries. Founded in Denver, Flowhub simplifies compliance for more than 1,000 legal cannabis retailers across North America, processing more than $3B in sales annually.

Flowhub is a team of people united by its mission to make cannabis accessible to everyone through powerful compliance and retail management software. They're focused on making it as fluid as possible to run, manage and grow any modern dispensary operation.

John Mueller is the CEO of Greenlight. He is a partner at Mid America Capital investment bank and previously served as CEO of Acres Cannabis and Acres Cultivation. John brings extensive experience with state regulations and compliance in all areas of cannabis cultivation and dispensing. 

He has two successful decades of working with federal and state regulatory agencies, including the U.S. Department of Agriculture as well as the Food and Drug Administration. John has served in all levels of executive management primarily in the cannabis, food, manufacturing, and construction industries.

Today we are joined by Paul Weaver, The Head of Cannabis at The Boston Beer Company. Paul discusses The Boston Beer Company and their foray into cannabis-infused beverages in Canada. Weaver shares why tea was the perfect vehicle for a THC-infused drink, how the July launch of Teapot has gone, and how the narrative of cannabis stealing occasions from beer has changed.

From the very beginning, Jim Koch wanted to create a company that he would want to work for. The Boston Beer Company worked hard at maintaining that culture through the successes and growth they have enjoyed over the past 30+ years. Today, The Boston Beer Company continues to be a team of enthusiastic, creative, and competitive people who are passionate about raising the bar in everything that they do.  

Miss Grass is Weed for the Times. If you listen really hard, your inner voice is telling you what you need. Time for inspiration or restoration. Time for introspection or play. Time for connection or release. Whatever you need, Miss Grass enhances the Time of your life. Fast Times, Quiet Times, All Times—and every moment in between.

Miss Grass is Sustainably grown and terpene rich. They work closely with their cultivators to choose strains that contain the same terpene and cannabinoid profiles batch-to-batch and state-to-state—so you always know what kind of high to expect. Available in California, Nevada, Massachusetts, Illinois, and New Jersey.

Federally legal, sustainably grown, full-spectrum with high percentages of CBD. Our Miss Grass CBD Hemp + Herb Minis are available in little boxes of five .4g Mini pre-rolls blended with adaptogenic herbs that create heightened effects without the THC. Available nationwide.

Peter Caldini joined Acreage Holdings in December 2020 as Chief Executive Officer after serving for 18 months as the Chief Executive Officer and a director of Bespoke Capital Acquisition Corp., a cannabis-focused Special Purpose Acquisition Corporation.

Mr. Caldini has over 30 years of experience building and restructuring multinational organizations around the world, with a strong emphasis on consumer healthcare and consumer packaged goods. He developed extensive commercial management expertise in heavily regulated industries while at Pfizer Inc., Bayer AG, and Wyeth, LLC. Mr. Caldini was the Regional President of North America for Pfizer Consumer Healthcare from 2017 to 2019, where he drove brand acceleration, marketing strategy, trade execution, global e-commerce, and more for the second-largest OTC consumer healthcare company in the region with over the U.S.

$2.1 billion in net sales. Prior to that role he was the Regional President of EMEA of Pfizer Consumer Healthcare from 2016 to 2017 and led the Northern European cluster from 2015 to 2016. Mr. Caldini was at Bayer from 2009 to 2014, with roles including the head of sub-region Emerging Markets EMEA, the General Manager of Bayer Consumer Care China, and the head of the Nutritionals Strategic Business unit, the global leader in nutritional supplements with brands One-A-Day, Berocca, and Supradyn. From 2002 to 2009 Mr. Caldini was at Wyeth LLC where he was responsible for affiliates across LATAM and AsiaPac and also managed the Centrum brand globally. 

We’re happy to welcome back a return guest to Plant Prophets. He is a seasoned Canadian capital markets executive with experience in building and managing public companies in emerging industries. He runs researching and developing new ways of distilling and purifying mushrooms in order to harness their healing properties.

The first product from Psyched Wellness, Stevens told High Times, is slated to be a tincture made from Amanita muscaria, likely “the most recognized mushroom in the world. If you think of Alice in Wonderland, Super Mario Brothers, even the emoji on your telephone is likely an Amanita.”

Another Canadian company is positioning itself to be ready to offer consumer products manufactured from psychotropic fungus. Dubbed Psyched Wellness, the firm is preparing to file a listing statement with regulators this week and hopes to be trading on the Canadian Securities Exchange by this summer, according to CEO Jeff Stevens.

Queen Mary is a brand designed for today’s everyday women which focuses on the Professional Woman and Stay-at-Home mom. They are reinventing the old cliché’ that marijuana is a drug reserved for stoners to sit around behind closed doors and simply just get high. Today’s woman has so much on her plate, the pressure of her responsibilities and obligations can become overwhelming. 

Over the last two decades alone the rise in the use of prescribed depressants, stimulants, and opiates has led to addictions and overdoses at an alarming rate. Having witnessed this destruction in our own family, Queen Mary is a brand designed to give women back their power and vivify their day.

Whether you need stress relief, a boost of energy, or help to get a good night's sleep Queen Mary is more than a brand it’s a homage to today’s woman. It’s time to straighten our crowns and be queen.

Andrew Freedman made history in 2014 when then-Governor John Hickenlooper tapped him to become Colorado’s cannabis czar, in charge of implementing the world’s first adult-use cannabis market. Since then, he has advised 17 different governments in establishing their cannabis regulatory frameworks.

The Coalition for Cannabis Policy, Education, and Regulation's (CPEAR) mission is to advance a comprehensive federal regulatory framework for cannabis. The coalition consists of members representing regulated industries, academics, think tanks, public safety officials, medical and mental health professionals, financial services firms, and social equity organizations, all of whom are developing policies and building a national conversation on the federal regulation of cannabis. 

Together this coalition strives to be a trusted, science-driven resource for lawmakers and the larger stakeholder community as we collaborate to develop responsible policies that provide access to cannabis while protecting consumers and patients, barring underage use, upholding public health and safety, and promoting equity.

Our next guest is a highly respected expert on equity and inclusion in the cannabis industry and has advised cannabis investors, government regulators, entrepreneurs, and businesses on policy, business development, and community impact. She now has joined one of the prominent voices of America's regulated cannabis industry. Jordana Taylor serves as the Director of Membership Relations at the US Cannabis Council. She is committed to creating member experiences that continue to drive value to the member while supporting the mission of her organization.

Her previous roles have been in association membership with NASPA: Student Affairs Administrators in Higher Education, Marymount University, and George Washington University. Jordana’s work has included the revitalization and management of a student ambassador and campus visit program, events management, CRM implementation and training, and leadership training for campus leaders on engagement with prospective students, families, and area organizations to bring college visibility, services, and access to high school campuses through mentoring programs and pathways to college programming. 

Our next guest has over twenty-one years of experience in the hydroponic, aeroponic, aquaponic, and many traditional growing practices of cannabis. Morgan was raised in a multigenerational farming family, focused on produce and tobacco. After studying horticulture at Auburn University, Morgan began growing cannabis in California. Morgan has over twenty-one years of experience in the hydroponic, aeroponic, aquaponic, and many traditional growing practices of cannabis. 

Morgan has vast experience in the agronomics of cannabis, providing his expertise in the nutritional blending for cannabis feed, both in soil and hydroponic applications. Most of his over twenty years of experience in cannabis has been spent consulting on commercial grow operations, including the cultivation of the plants, through the extraction of specific cannabinoids within those cannabis varieties. 

Morgan is sought after by many in the hemp and cannabis industry to consult on growing operations and extraction facilities. Morgan has a vast knowledge of herbal blending into product lines and an understanding of which herbs and natural plants work best together to provide the desired outcome in the final natural product. 

Our next guest’s company has been proclaimed the Backbone of Legal Cannabis, boasting the world's most robust regulatory supply chain technology system. We're joined by the CTO of Metrc, Sam Peterson. Peterson brings more than 25 years of experience in technology leadership and has an extensive background in executing SaaS growth strategies and software and product development. Before joining Metrc, he served as CTO at Boats Group, a Florida-based advertising and software company for the marine industry. 

In that role, Peterson led a global team of engineers and technology professionals to deliver a world-class shopping experience and big data insights to the recreational boating industry. Prior to that, he served as CTO at both Overstock and Open English, where he led their technology teams to drive the enhancement and development of the company's respective software.

Steven brings a wealth of knowledge to the cannabis industry, spending time working in Silicon Valley before transitioning to the CEO of Weedmaps and most recently as the COO of PAX. From captain in the Army to corporate America, Steven Jung has found his home in the cannabis industry and is making a splash. 

Steven Jung grew up in Northridge, California, otherwise known as the Valley in Los Angeles, a wide expanse of suburbs just east of the Santa Monica Mountains and the Pacific Ocean. He was then Head of Business Operations for LendUp, a Google-backed financial tech company based in San Francisco, before working as President and COO for Weedmaps, a leading tech and media company in the cannabis industry in Southern California.

Merida is a leading investor in public companies KushCo KSHB), GrowGeneration (GRWG), Freedom Leaf (FRLF), and category leaders New Frontier Data, Manna Molecular, Steep Hill Labs, and Mainstem. Mitch has nearly a decade of experience in the legal cannabis industry and has participated in nearly $250MM in cannabis transactions.

His cannabis career began in assisting Colorado-based legal cultivators to structure state-compliant capital transactions and develop optimal business strategies for their operations. After several years of work with Colorado companies, he co-founded Theraplant, LLC where he architected the highest-scoring application in Connecticut’s highly selective licensing process.

In 2014, he co-founded LeafLine Labs, LLC, which was one of only two Minnesota companies to win a license to cultivate and dispense cannabis in extracted form. Baruchowitz is also a founder of Maryland-based Grow West MD, one of 15 companies selected for a cultivation and dispensing license. He has also founded a Pennsylvania-based cultivator that is in the preoperational licensing stage.

Claudia Della Mora is an Investment Banking professional with financial advisory and M&A experience primarily in cannabis, with additional experience in oil & gas, mining, gaming & lodging, consumer products, and tech, with transactions ranging in size from $10 million to $6 billion. 

Ms. Della Mora is the co-founder of BLC, a financial advisory and investment firm based in Los Angeles with satellite offices in Houston, New York, London, Hong Kong, and Melbourne. 

During her tenure at BLC, she successfully invested, structured, and collaborated with over 30 cannabis companies across every vertical for business development, capital raises, and M&A transactions across the US, Canada, South America, Asia, and Australia. 

Papa & Barkley doesn't like products that use chemicals to break apart the plant and re-engineer it. Their process is solventless – completely chemical-free – and no harmful ingredients ever touch their products. Their proprietary Whole Plant Full SpectrumTM infusion process is a fancy way of saying that they let the plant do the work. With just a little heat and pressure they infuse the beneficial elements of the plant into your product. The premium Hemp Papa & Barley uses is sun-grown by USA farmers that use regenerative practices and organic principles. They hand-plant, hand-harvest, and slow-cure their cannabis without machinery.

Guy Rocourt is the Co-Founder and Chief Product Officer for Papa & Barkley, a leading California cannabis wellness company. At P&B Guy is responsible for optimizing production practices, ensuring the company complies with rigorous testing and lab standards, and developing the product roadmap as the brand continues to expand into different areas of the cannabis marketplace. Previously Guy designed and built manufactured infused product facilities (MIPs) in multiple states, making him an expert in Cannabis science, tech, strategy, and production. Due to his vast experience, he is an asset to those hoping to invest in the space. He also has experience caring for patients with Cannabis. Guy graduated from the Rochester Institute of Technology and is a U.S. Navy veteran.

Brad Nattrass serves as the Chief Executive Officer of urban-gro, Inc, a leading design and engineering firm for Controlled Environment Agriculture facilities that integrates complex environmental equipment systems into these high-performance facilities. As CEO, Brad directs urban-gro’s corporate strategy, as well as business development, investor relations, and overall profitability and growth.

 A successful entrepreneur with more than 20 years of experience in the agricultural sector, Brad combines bold vision with tested industry expertise to build strategies and solutions that save customers time, money, and resources.

Roz is the Founder/CEO of Minorities for Medical Marijuana (M4MM) the largest community-based national nonprofit organization serving communities of color as it relates to the cannabis and hemp industry. She also is the Founder/CEO of Black Buddha Cannabis. Black Buddha Cannabis (BBC) is a social impact-driven brand focused on creating best-in-class lifestyle and wellness products in partnership with cannabis operators in legalized states. Prior to her entry into the Cannabis industry, Roz spent 30+ years in the healthcare industry working as a branding and business development executive for powerhouse Fortune 500 companies like Bristol Myers & Squibb, VITAS Corporation, Maxim Healthcare, and Phoenix House.

Joe Hodas serves as Chief Marketing Officer for Wana Brands where he is responsible for generating revenue by creating innovative and refined marketing campaigns for the organization while helping to grow Wana’s brand, market share, and customer loyalty. An early professional marketer in the cannabis industry, Hodas drove the marketing strategy for Dixie Elixirs as its first CMO, helping build it into one of the most recognized national marijuana brands. Prior to joining Wana, Hodas was CEO at Gofire, an innovator of hardware and software IP designed to change the face of plant-based medicine and mainstream healthcare.

Carmen Brace is an emerging trends expert with vast experience at the intersection of cannabis, wellness, and the consumer-packaged goods industry. She identified cannabis as a disruptor to consumer health and wellness behavior in 2016 and founded Aclara Research – a consulting firm serving clients across cannabis and consumer packaged goods.

Her futurist mindset and pioneer work ethic led to the first industry studies on cannabis, CBD, and wellness in 2017, identifying CBD as an emerging trend and functional food ingredient. She developed a survey panel of cannabis and CBD consumers and is a consultant to consumer packaged goods, cannabis, and data companies seeking to understand emerging wellness trends.

She is a member of the Illinois Governor’s Committee on Cannabis and Health, serves on the board of directors for Chicago NORML, is an expert witness for the Illinois legislature, and is a featured speaker across many of the industry’s top conferences.