SHOW / EPISODE

Steve Aoki: Why the World’s Biggest DJ Is Obsessed With Pickleball | S5 E4

Season 5 | Episode 4
1h 1m | Oct 29, 2026

In this episode, Steve Aoki sits down with Roscoe and Jared for his first-ever pickleball podcast. The conversation runs from how his wife got him into the game to the DIY mindset that built his entire career, with plenty of honest takes on business, creativity, and whether pickleball is actually cool.


Steve breaks down how HeroQuest went from a COVID-era album into a full IP with an anime, a trading card game, and collabs with Burton, Malbon, and Cressi. He explains why every product he drops needs a “collectible soul,” and how the JOOLA Hero and Hyro paddles come with HeroQuest cards, including serialized 1-of-1 chase cards hidden in the boxes.


Steve also opens up about the punk and hardcore scene that taught him business at 15, starting Dim Mak out of his college co-op, and turning down a PhD to chase the label. He gets into running up $100K in credit card debt across 10 cards, why his father never funded him, and how DJing small LA bars dug him out and launched the next chapter of his career.


Pickleballers Hat: 🧢


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Timestamps:


1:07 — How His Wife Got Him Into Pickleball


2:09 — Losing 98% of Table Tennis Games to His Wife


5:37 — Trading the Skate Ramp for a Backyard Court


8:41 — The Phoenix Flames Deal That Fell Through


9:07 — How HeroQuest Was Born During COVID


11:56 — Why Every Product Needs a Collectible Soul


13:23 — Starting a Grading Company for Music


13:43 — The JOOLA x HeroQuest Paddle Drop


16:07 — How the JOOLA Collab Came Together


18:04 — The Mixtape That Changed His Life


22:13 — Straight Edge Hardcore and the DIY Code


27:30 — Flipping Thrift Shirts and Selling $3 Tapes


29:19 — Starting Dim Mak in a College Co-op


31:41 — Turning Down a PhD for The Kills


32:43 — $100K Deep Across 10 Credit Cards


32:59 — Why His Dad Never Funded Him


34:24 — DJing His Way Out of Debt


36:34 — Gaga, Skrillex, and the Dim Mak Scene


39:10 — Only Hiring People Locked Into the Lifestyle


41:03 — Finishing Hundreds of Remixes (and the Drake Flop)


42:28 — Nerves on Center Court at PPA Vegas


43:59 — The Aoki Foundation and Brain Health


44:40 — Bryan Johnson’s First Cold Plunge


46:17 — Why Racket Sports Are Good for the Brain


47:04 — Drafting a Celebrity MLP Team


49:43 — Harder: World-Class DJ or Pro Pickleballer?


52:02 — The $8K a Month Bar DJ Math


54:00 — Is Pickleball Cool?


56:47 — Main Stage Rush vs. Winning on the Court


57:17 — Why a Unicorn Exit Doesn’t Compare


58:16 — Fighting to Stay Relevant


1:00:16 — The Cake Finale

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