<p>Part of OUTFRONTX, OUTFRONT Media’s communications platform that brings out of home direct to you, OUTtakes is a podcast aimed to enhance the conversations circling OUTFRONT, out of home, and the advertising industry. Join our host, Lindsay Kramer as she interviews subject matter experts to better understand their disciplines and has honest, one on one, discussions about the hot topics of today.</p>

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/b8098f6d-ea23-4e8b-9f31-3fca787b4550_2021-07-06-57_OUTTAKES_CANNABIS.mp3

Christine Rose and Jay Paul from OUTFRONT, along with Taylor Weiss, Head of Marketing at Eaze, join this episode to talk about the evolution of the Cannabis category over the past few years, changes in consumer demand, and OOH&#39;s role in the media mix.

Christine Rose and Jay Paul from OUTFRONT, along with Taylor Weiss, Head of Marketing at Eaze, join this episode to talk about the evolution of the Cannabis category over the past few years, changes in consumer demand, and OOH's role in the media mix.

Taking OOH to New Highs - Cannabis Edition

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/f3219a10-e61a-48e3-8233-7e015f9e66b8_2021-06-22-56_OUTTAKES_COLOR_OF_CHANGE.mp3

Amity Paye, Senior Communications Director at Color of Change, joins this episode to discuss a new partnership between OUTFRONT and Color of Change and the step we are taking to use our media to support the fight for racial justice across the country.

OUTFRONT X Color of Change: Using OOH for Social Good

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/52ae8ddc-a376-4185-a6f6-8be31888a7bb_2021-06-09-55_OUTTAKES_FINANCE_VERTICAL.mp3

Chris Mallen and Kiera Wood join this episode to highlight the many different facets of the finance industry and how advertisers are using OOH as they adapt their media strategies to meet new consumer behaviors and interests as it relates to finance.

People, Finance, and How Their Behaviors Have Changed

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/b3263c14-cdde-4caa-aae0-45be77315fec_2021-05-25-54_OUTTAKES_RAREFORM_ALEC.mp3

Alec Avedissian, CEO and Co-Founder, of Rareform, joins this episode to discuss his company’s mission of keeping old billboards out of landfills, turning them into consumer-facing products, what the industry’s evolution means for his product suite.

Going beyond the Billboard, literally, with Rareform

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/8770af95-307f-4a18-9183-714cafa8b276_2021-05-11-53_OUTTAKES_BIG_TECH.mp3

NY-based Alex Martell, Victoria Mottesheard, and Tim Wasicki join this episode to provide an updated perspective on the DTC playbook and how in a post pandemic work, OOH continues to be a critical part of their media mix.

The Post-Pandemic, Big Tech Media Playbook

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/1b29d972-2ffa-4248-8124-d324dfec54ff_2021-04-27-52_OUTTAKES_EDUCATION.mp3

Erin Brady and Jarrod Glick join this week’s episode to discuss the opportunities for the education category within OOH. The category has experienced significant change, creating new competition and driving a need for messaging that stands OUT.

Taking Education out of the classroom and OUT of Home

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/9dbcdf4a-4f1a-4507-93c6-e26e4f25428c_2021-04-13-51_.OUTTAKES_Healthcare.mp3

Liz Rave and Eddy Herty join as guests once again to discuss how the OOH industry has seen a recent influx in healthcare advertising and the renewed interest consumers have in noticing healthcare related messaging.

A New Opportunity for the Healthcare Category

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/984745fb-d944-4c97-a519-42e898554615_2021-03-30-50_Transportation_Mix_It_Up.mp3

The transit trio – Jason Kuperman, Victoria Mottesheard, and Phil Stimpson – is back and joins this episode to help brands and businesses think differently around reaching audiences in urban centers, particularly on public transit.

The New Way to Look at Transit – Mix It Up

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/19804549-f769-46d8-ac6e-6f6c996f6858_2021-03-16-49_OUTTAKES_Entertainment_Comeback.mp3

Brooke Berka, Marketing Specialist, joins this episode to talk about the reopening of the entertainment industry, why they have always been big fans of OOH (pre-and-post-COVID), and how OOH can be a big player in their comeback.

The Entertainment Industry Makes Its Comeback

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/a70d7863-5794-44a1-9d96-e976dcd8e6a9_2021-03-02-48_OUTTAKES_LONG_TERM_ADVERTISING.mp3

Christine Rose, Regional Marketing Director, West, joins this episode to discuss six strategies for long-term advertising and the reasons to leverage the IRL value of OOH to own a space and keep the competition away.

Long-Term Advertising Keeps Competition Away

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/4002ee20-ffca-46c5-9c01-c681cd391380_2021-02-16-47_OUTTAKES_Influencers.mp3

Max Siegelman, Director of Social, joins this episode to talk about how OOH extended the notion of IRL to URL during the pandemic. He discusses recent success stories of big brands leveraging influencers for their campaigns.

Seeing OUT from IN: Adding Influencers to OOH strategy

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/64bcdf24-fef0-44ef-8933-635e700048b7_2021-02-02-COVID-Vaccines-and-Testing-2121.mp3

Veronica Clerkin, Director, Client Strategy and Solutions, joins this episode to discuss the opportunity for new and existing advertisers to use OOH to drive awareness and action for at-home test kits, vaccine education, retail locations, and more.

Vaccines, Testing and the Opportunity for Advertisers

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/f463eed7-8700-48c1-a1dd-78ad0ebe5050_2021-01-19-45-OUTTAKES-VerizonMediaDOOH__1_.mp3

Kiera Wood, Senior Marketing Specialist, joins this episode to share insights from a new Verizon Media study about digital out of home media and why advertisers are turning to it to capture audiences and combat the effects of digital burnout.

Why Advertisers are Turning to Digital OOH

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/734b7dfe-8238-4e43-8d98-e66a034d6205_2020-11-03-45_OUTTAKES_PUBLIC_TRANSIT.mp3

Phil Stimpson, Damian Gutierrez, and Jason Kuperman join this episode to talk about the return to cities and the impact it has on public transit ridership.

The Return to Cities and Public Transit Ridership

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/fe7176c1-bf7f-4b6d-b61f-595e8a173071_2020-10-06-43_OUTTAKES_LGBTQIA_ERG.mp3

Alison Green and Jake Parshall, co-chairs for the OUT at OUTFRONT employee resource group discuss the significance of National Coming Out Day and the role of the ERG at OUTFRONT.

Conversations on Diversity 2: LGBTQIA+ at OUTFRONT

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/7e9e7fed-f560-4b3a-a0d0-3722340f169a_2020-09-29-42-OUTTAKES-OUTFRAME-YEAR-2.mp3

Liz Rave, Senior Marketing Director, joins this episode to talk about OUTFRONT&#39;s creative contest, OUTFRAME, the unique opportunity for artists to create art for OOH, and this year&#39;s theme,&#34; Out of Love.&#34;

Liz Rave, Senior Marketing Director, joins this episode to talk about OUTFRONT's creative contest, OUTFRAME, the unique opportunity for artists to create art for OOH, and this year's theme," Out of Love."

Calling All Artists - Submit Your "OUT of Love" Art to OUTFRAME

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/6bdb7d2d-4d49-42b7-ac4b-73cb766b50fb_2020-09-22-41-OUTTAKES-Brand-Safety.mp3

Kiera Wood joins this episode to talk about how OOH is a brand safe environment and how the notion of being &#34;on-brand&#34; is important as brands think about their own messaging in any ad environment.

Kiera Wood joins this episode to talk about how OOH is a brand safe environment and how the notion of being "on-brand" is important as brands think about their own messaging in any ad environment.

OOH is Brand Safe and On-Brand

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/bdcc4fb8-3504-4dfa-8681-6b992a19b383_2020-09-15-40_OUTTAKES_POLITICAL.mp3

Lani Ferro and Dan Scherer join this episode to talk about why Political Advertisers should be looking at OOH and successes we&#39;ve seen this cycle already.

Lani Ferro and Dan Scherer join this episode to talk about why Political Advertisers should be looking at OOH and successes we've seen this cycle already.

OOH Spending for the 2020 Elections

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/f82fe941-ae09-4098-805c-caf8d380ea08_2020-09-02-40_OUTTAKES_AUTO.mp3

Les Harrison, head of automotive at OUTFRONT, joins this episode to discuss a recent auto case study and the reasons auto clients should be considering OOH now more than ever.

The Time is Now for Auto to Get Into OOH

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/7/14/2ecc98b7-7ca1-4b2d-838d-70b899451318_020-08-25-Kobi-Podcast-Terminology-82420-9__1_.mp3

Reverend Kobi Little and OUTFRONT&#39;s Co-Chief Diversity Officers, DJ Duronslet and Eric Davis, kick off a series of conversations to answer questions about how to engage in conversations about race today.

Reverend Kobi Little and OUTFRONT's Co-Chief Diversity Officers, DJ Duronslet and Eric Davis, kick off a series of conversations to answer questions about how to engage in conversations about race today.

Conversations on Diversity 1: Language and Terminology

Subtitle

Part of OUTFRONTX, OUTFRONT Media’s communications platform that brings out of home direct to you, OUTtakes is a podcast aimed to enhance the conversations circling OUTFRONT, out of home, and the advertising industry. Join our host, Lindsay Kramer as she interviews subject matter experts to better understand their disciplines and has honest, one on one, discussions about the hot topics of today.