35 | What is Your Creative Strategy?49m | Jun 28, 2023
“You need a strategy.” We hear this mantra from all disciplines, but what does it mean?
In this episode of The Craft, Carter and Colby work to define strategy and understand how strategic thinking manifests in creative pursuits. The discussion explores the difficulty of diagnosing the root problem and imposing proximate objectives. They conclude by noting how artistic taste is crucial in developing good strategy.
0:00 Introduction to Rumelt's Good Strategy Bad Strategy
6:30 Strategy and values
10:45 Honest evaluation and the creative process
15:16 Contrasting strategy in business and creative pursuits
22:38 What’s missing in creative practices
27:48 Imposed coordinated action
29:45 Developing proximate objectives
35:04 Diagnosing the “true” problem
38:07 Artistic taste as a tool for diagnosis
Richard Rumelt's Good Strategy Bad Strategy: The Difference and Why It Matters
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