34 | Tyler Johnson (Cofounder of KING ZEHN)
47m | Jun 14, 2023In this episode of The Craft, Colby and Carter sit down with Tyler Johnson. Tyler is a filmmaker and creator from Roanoke, Virginia who is currently working out of Nashville, Tennesee. He is the co-founder of KING ZEHN Entertainment. Focusing primarily on real-time comedy sketches, King Zehn has established a large presence in the realm of short-form, creative content. They currently have over 174 million views on YouTube and 900k followers on TikTok.
Their conversation explores Tyler’s creative process and revision strategy. They also discuss the business aspects of King Zehn, exploring the differences between platforms and monetization avenues.
Chapters:
0:00 - Introduction
3:00 - Generating new ideas
5:20 - Dealing with creative constraints
7:44 - Finding his craft
8:49 - Framing and shot design
10:10 - Editing process and revision
12:00 - Developing a YouTube presence
14:13 - Understanding audiences across platforms
18:00 - Developing King Zehn into a viable business
20:56 - Exploring the future of King Zehn
25:19 - Appreciating creative influences
26:27 - Explaining the usual workday
30:38 - Thinking through algorithms
34:14 - Considering the “subscriber” model
35:13 - Developing products
36:40 - Sustaining as a creative
41:17 - Working through creative burnout
43:15 - Knowing how to get started
45:44 - Supporting their work
King Zehn
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Cover art was designed by Elizabeth Newell. Learn more about her work at elizabethnewelldesign.com or on Instagram @elizabethisadesigner.
