40 | When Should I Quit My Creative Project?

39m | Sep 6, 2023

Should you stop making the EP, stop writing the novel, or stop building the YouTube channel? Or, do you need to commit to going through the Dip and reaching the summit on the other side?

In this episode of The Craft, Carter and Colby discuss this often fraught question. They apply two heuristic mental models that can help inform our decision to quit: Seth Godin’s book The Dip and Shreyas Doshi's LNO Framework. The resultant conversation explores key metrics and questions that can prepare us to launch, endure, and even quit a project. 



0:00 Introduction

1:43 The Dip overview

10:59 Being in the Dip

14:00 LNO schema 

19:18 Hierarchy of values 

27:58 Key metrics and questions 

32:20 Case study: Songmaps 

34:55 Conclusion 



Read The Dip by Seth Godin

LNO Framework


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Cover art by Elizabeth Newell. Learn more about her work at or on Instagram @elizabethisadesigner.

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The Craft: Exploring the Creative Process