40 | When Should I Quit My Creative Project?39m | Sep 6, 2023
Should you stop making the EP, stop writing the novel, or stop building the YouTube channel? Or, do you need to commit to going through the Dip and reaching the summit on the other side?
In this episode of The Craft, Carter and Colby discuss this often fraught question. They apply two heuristic mental models that can help inform our decision to quit: Seth Godin’s book The Dip and Shreyas Doshi's LNO Framework. The resultant conversation explores key metrics and questions that can prepare us to launch, endure, and even quit a project.
1:43 The Dip overview
10:59 Being in the Dip
14:00 LNO schema
19:18 Hierarchy of values
27:58 Key metrics and questions
32:20 Case study: Songmaps
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