36 | Introducing Dwelling: Launching a Substack, the Future of Publishing, and the Power of Newsletters45m | Jul 12, 2023
Should you create a Substack publication? And why did Carter start one?
In this episode of The Craft, Carter and Colby discuss “Dwelling: Exploring the non-identical in life and art,” Carter’s new publication. They explore the origins of the project and the future of publishing in general. In addition to discussing Dwelling, their conversation expands to the power of newsletters as creative mediums. They end the conversation by sketching how (and why) to launch your own Substack publication.
1:30 Why start a Substack?
5:07 What is the non-identical?
9:10 Seven Lamps of Prose
12:31 New creative economy on Substack
15:09 Writing process
16:45 Carter's inspirations on Substack
22:33 Newsletters and the O.R.B. marketing model
32:16 The challenge of growth
33:52 How do you start a Substack?
38:37 Should you start a Substack?
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