Ep 5: Marketing Case Study: Brand Clarity

Today, I want to discuss something I recently addressed with a consulting client during our call. She is currently undergoing a massive upgrade in her business. This includes shifting her focus to a new ideal client, introducing a brand-new line of services, and even redefining her professional title and role. These changes are aimed at achieving better results and enhancing the client experience.

We delved into the necessary marketing adjustments to attract this new level of ideal clients, aiming to generate substantial sales at higher price points. Our discussion covered the need to modify the language used in her title and some content aspects. We also focused on the importance of the visual elements.