298: Selling the Hit, Teaching the Harmony or something like that!

In this episode our hose, Jaime Slutzky, discemenates the important skill of packaging your music teaching programs and offerings to emphasize what students want while providing what they need to achieve that desire. This is crucial for students to be able to trust in you and your programs.

Key Takeaways:

• Understand the difference between what students want (the fun, excitement, flash) and what they need (the core skills, technique, fundamentals)
• When marketing a workshop, group program, course or other one-to-many product, focus on the end result the student will achieve rather than the details of how you'll get them there
• Understand who the ideal student for this program is, what they want to accomplish, and how your program will get them there
• Teaching music is not simply a transactional process, it's a has a relationship-foundation. Lean on that to truly understand what programs your students will gravitate towards.

Messaging is everything! Make your messaging so clear that you can really sell the hit and teach the harmony!

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