293: Use Narratives in Your Content Marketing to Attract Music Students Online
13m | Sep 13, 2023In this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky continues the conversation on storytelling, this time focusing on weaving narratives into your content marketing efforts like blog posts, videos, and podcasts.
- Content marketing involves regularly publishing educational or entertaining content with the goal of attracting prospective students.
- Adding stories makes your content more engaging by giving the reader/viewer/listener an immersive experience.
- There are two types of examples you can use - fictionalized stories and real case studies.
- Jaime shares a sample story for a blog post teaching how to find middle C (and all the C's) on the piano.
Action item:
Think about an upcoming piece of content marketing you are creating. How could you incorporate more storytelling to better engage your audience?
Connect with Jaime:
- Instagram @jaimeslutzky
- Facebook @jaimeslutzky
- CallWithJaime.com
- jaime@expandonlinenow.com
Music Teachers: Expand Online
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