- 3 Systems You Need To Have In Place In Order To Automate Your Business
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11m - May 17, 2024 - How To Use VSLs To Help You Sell Anything
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9m - May 13, 2024 - 3 SIMPLE Steps To Create A VIDEO SALES LETTER That Automatically CLOSES SALES Part 1
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16m - May 10, 2024 - Step By Step Guide On How To Price Your Online Course Or Program
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14m - May 6, 2024 - How To Find, Hire And Train Your Team To Grow Your Business
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13m - May 3, 2024 - How To TRANSITION From A ENTREPRENEUR To A CEO
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11m - Apr 29, 2024 - The Blueprint To A FUNNEL That Takes Your Client ACQUISITION To The NEXT LEVEL
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15m - Apr 26, 2024 - Webinar Secrets: The Exact Steps and Slides To Double Your Sales with a webinar
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12m - Apr 24, 2024 - How To DOUBLE Your SALES Using WEBINARS
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6m - Apr 22, 2024 - How To Market Your Online Business
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14m - Apr 19, 2024 - How To Create And Sell A High Ticket Offer
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10m - Apr 15, 2024 - 5 Tips To Boost Your Productivity And Stop Procrastination
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14m - Apr 12, 2024 - 3 SIMPLE Ways To Make More SALES and Make More MONEY
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12m - Apr 8, 2024 - The BLUEPRINT To SUCCESSFULLY Launch Your BUSINESS
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10m - Apr 5, 2024 - How To Decide What To Sell Online
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11m - Apr 1, 2024 - Top 5 Business Mistakes To Avoid To Grow Your Online Business
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11m - Mar 29, 2024 - A Sneak Peek Into The Business and Brands of Kim Kardashian and Beyoncé
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In this engaging episode of "Monetize with Marcus," host Marcus Y. Rozier delves into the often-overlooked brilliance of business displayed by Kim Kardashian West and Beyonce Knowles-Carter. Marcus discusses the two distinct business models embodied by these iconic women. The first model, attributed to Kim Kardashian, emphasizes high visibility and the strategic monetization of attention. Kardashian's ability to capture and hold massive amounts of attention, whether positive or negative, is recognized as a key factor in her billion-dollar success.
Marcus underscores the lucrative nature of attention in various industries, drawing parallels with sports and entertainment.
On the other hand, the second model, exemplified by Beyonce, is described as a luxury model. Beyonce's brand proposition relies on limited accessibility, scarcity marketing, and a less visible but highly anticipated and grandiose approach.
Watch this episode right now as Marcus urges aspiring entrepreneurs to carefully consider and choose between the high-visibility strategy of constantly being in the public eye, or the brand proposition strategy, where exclusivity and scarcity play pivotal roles in attracting a select audience!
🕘 Timestamps:
0:00 Introduction to Business Brilliance
0:36 Choosing Your Business Model
1:50 Strategic Monetization of Attention
2:55 The Value of Negative Attention
3:39 Attention as a Billion Trillion Dollar Business
5:10 Kim Kardashian's Brand Proposition
6:02 The Gift of Free Training
6:31 Visibility vs. Attention
9:15 Beyonce's Brand Proposition and Scarcity Marketing
16:40 Choosing Your Business Strategy
Quotes
"You don't guess your way, Google your way, or get followers to a billion dollars. That doesn't happen by accident. That happens by strategy."
"Every time a post goes viral, somebody's getting paid, and chances are it's not you."
"Attention is a billion trillion-dollar business. Anytime you find attention, you will find money."
"You're not chasing; you attract. If you cannot make demands unless you are in demand."
"It's not just a matter of how many people can have access to it; it's who we allow to wear our watch."
#BusinessLessons #AttentionEconomy #VisibilityStrategies #BrandProposition #LuxuryBusiness #MarketPositioning #ScarcityMarketing #EntrepreneurialInsights #BusinessModels #BeyonceVsKimK
17m - Jan 19, 2024 - SALES FUNNELS Explained: What It Is and Why you NEED One
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In this episode of "Monetize with Marcus," Marcus explores the importance of sales funnels in growing businesses. Marcus emphasizes the role of automation in lead marketing and sales processes, using examples from major companies like Netflix and Amazon. He covers order bumps, one-click offers, abandoned cart sequences, and the overall significance of sales funnels in increasing revenue per customer.
Listen in as Marcus breaks down the concept, emphasizing the strategic aspect over the software tools, and provide insights into how funnels can automate the lead marketing and sales process!
🕘 Timestamps:
02:19 The Need for Sales Funnels
05:23 Definition of a Funnel
08:25 Netflix as a Funnel Example
11:00 Amazon's Order Bump
12:41 Abandoned Cart Sequences
14:44 - 15:57 Deciphering Leads
16:00 - 18:00 Creating Awareness through Content
18:56 - 24:57 Transitioning to Potential Clients
27:00 - 27:56 Indoctrination and Testimonials
27:30 - 27:53 The Power of Funnels
27:53 - 28:16 Handling Non-Scheduled Calls
28:59 - 29:36 Different Types of Funnels
29:36 - 31:00 Seeing Funnels as People
31:00 - 36:19 Choosing Software vs. Building Strategy
36:19 – 41:09 Conclusion
Quotes:
"It is the automated lead marketing and sales process you or someone you hire creates to take someone from not knowing who you are to knowing, liking, trusting, and buying from you."
"I believe that any person that doesn't have a funnel doesn't like money."
"A funnel is the automated lead marketing and sales process you create to take someone from not knowing you exist to knowing, liking, trusting, and buying from you."
"Build everything with the assumption that it will be wildly successful."
“The pages don’t make it a funnel, the strategy does.”
"Funnels are the NBA. Click funnels is one of the NBA teams. Kartra, one of the NBA teams, Kajabi, one of the NBA teams. You just got to choose which team you want to produce the strategy you want to win in business."
#MonetizeWithMarcus #SalesFunnelsMatter #AutomationSuccess #StrategicSales #RevenueBoost #LeadMarketingInsights #FunnelsInFocus #BusinessGrowthTips #MarketingAutomationWisdom #MarcusTalksFunnels
41m - Jan 12, 2024 - 3 THINGS You Should SELL in 2024 that will BUILD your BRAND and BANK ACCOUNT
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In this episode of the "Monetize with Marcus Podcast," Marcus addresses the question of what to sell for businesses facing challenges in the changing market. He emphasizes the importance of adapting offers without necessarily changing the entire business.
Marcus introduces the concept of ATM (Affordable, High Value, Easily Accessible) offers, emphasizing the need for customers to perceive the value and affordability of a product. He also discusses the significance of effective messaging in directing attention to the key aspects of an offer. Marcus then delves into practical strategies for businesses struggling with the plethora of ideas, advising them to focus on a brand offer that aligns with their identity.
Marcus discusses the concept of "No followers, no problems" and introduces the idea of an ATM (Affordable, High Value, Easily Accessible) offer as part of a business strategy. Marcus explains that this approach is an ATM offer, designed to bring value to customers while generating leads and revenue for the business. He emphasizes that the primary goal is not immediate revenue but building success stories and community.
🕘 Timestamps:
00:00 Adapting Business Offers
01:12 Definition of ATM Offers
03:00 Importance of Value Perception
04:46 What should I sell?
06:38 Changing without Overhauling
08:11 What is a brand offer?
11:17 The “Apple” example
13:03 Aligning your brand
15:19 Messaging as a Key Element
20:17 Interactive Strategies
24:53 Three Types of Essential Offers
26:56 Navigating Business Ideas
29:16 Lead Magnet Comparison
29:53 Conclusion
Quotes
"You don't have to stop your business or change your business. You just have to change the offer."
"Change the offer. Don't change the business, change the offer or you might want to change the audience."
“My goal isn't the revenue. My goal is to get success stories and to build community to help more people."
"The ATM offer actually grows your brand visibility in the market."
"You need leads, you need traffic, you need sales, and you need people that you can nurture. It's going to make you money."
#MonetizeWithMarcus #BusinessAdaptation #ATMOffers #ValuePerception #EffectiveMessaging #BrandOffer #BusinessStrategies #ChangingMarket #SuccessStories #CommunityBuilding
34m - Jan 5, 2024 - What To Post To Get MORE ENGAGEMENT and MAKE MONEY From Your Content
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In this episode of the Monetize with Marcus podcast, Marcus dives deep into the superpower of content clarity. He emphasizes the importance of planning content effectively to achieve clear communication and outlines the four essential steps: planning, creating, posting, and monetizing. Marcus discusses the challenge content creators face in balancing the desire for virality with the need to attract the right audience and convert followers into clients.
Marcus demystifies the content creation process, providing a simple yet effective framework—Hook, Strategy, Call to Action (HSC). He also sheds light on the significance of consistent posting across various platforms and the necessity of tailoring content to different audience preferences.
Moving beyond content creation, Marcus addresses the pivotal stage of monetization, stressing the need for entrepreneurs to have a clear system for guiding their audience towards business transactions. Drawing parallels with billion-dollar companies, he encourages meticulous planning and strategic thinking to ensure the effectiveness of content campaigns.
🕘 Timestamps:
00:00 The Superpower of Content Clarity
02:18 Balancing Virality and Attracting the Right Audience
03:48 Building a Business Aligned with Personal Growth
05:11 The Four Essential Steps: Planning, Creating, Posting, Monetizing
06:02 The Challenge of Balancing Content Creation with Business Operations
07:22 Identifying Clear Motives for Content
08:24 Differentiating Between Viral Content and Money-Generating Content
08:52 Simplifying Content Planning with Clear Goals
11:05 The Connection Between Personal Growth and Business Success
12:31 The HSC framework: Hook, Strategy, Call to Action
13:24 The importance of posting across various platforms
20:17 Planning content creation and the significance of understanding one's audience.
21:58 The strategic approach to posting content, considering different social media platforms.
24:32 Aligning content creation with personal confidence and comfort.
27:10 The importance of having a systematic approach to monetizing content.
29:29 Leveraging automation tools like ManyChat for effective content monetization.
32:32 Conclusion
Quotes:
"You can't build a business bigger than you build yourself."
"Your content is a part of your marketing strategy and your marketing department."
"I believe you ought to be prepared for what you're praying for."
"The plan will work if you work it."
#ContentClarity #MonetizeWithMarcus #ContentCreationSuperpower #HookStrategyCallToAction #EffectivePlanning #AudienceConversion #BalancingVirality #MonetizationStrategies #BillionDollarInspiration #ClearCommunication
34m - Dec 29, 2023
