• Brand Strategy and Leveraging PR in Your Marketing Plan with Sasha Pisterman

    Sasha Pisterman, an accomplished PR Strategist and Consultant boasts over a decade of experience in the music industry. Her story is one of passion, dedication, and a keen eye for talent, making her a standout figure in the music PR landscape. In 2017, she took a leap of faith, going full-time with her passion, and established SDP Digital – a PR agency focused on working with talent and brands in the music space.


    Sasha dives deep into the world of PR, illustrating its essential role in the music industry. She underlines the importance of brand strategy, credibility, and advocates for a long-term approach in PR, especially for indie artists


    Takeaways:


    • Learn how to effectively utilize PR and publicity to establish your brand and gain credibility.


    • Gain insights into creating a unique brand strategy that goes beyond merely music.

    

    • Discover the value of traditional media outlets and learn to measure success in terms of quality press features and positive sentiment.


    — 


    For more about our guest, Sasha Pisterman, and her agency, SDP Digital, visit: https://www.sdp-digital.com/


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for a free Artist Breakthrough Session with our team: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast


    33m | Mar 27, 2024
  • Demystifying Music Production: the Role of Mentorship, Mindset, and Creativity with ill Factor

    Welcome Grammy Award-winning music producer, ill Factor, whose star-studded portfolio includes collaborations Justin Timberlake, Kygo, Sia, Kelly rowland, Gwen Stefani, Monsieur perine, Assassins Creed Syndicate, The Crew 2, Just Dance and many more. He is Founder and CEO of Beat Academy.com, providing mentorship for those who want to level up their music production skill set.


    Ill Factor unravels the secrets behind how to have success with music production and the pivotal role mentorship has played in it.


    Takeaways:


    • The impact of mentorship on your music career and how to find the right one.
    • The role of mindset and expectation management in the music production process.
    • How the use of reference tracks can inspire creativity while maintaining originality.


    — 


     Find out more and explore his free courses and mentorship opportunities at: https://www.beatacademy.com/


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for a free Artist Breakthrough Session with our team: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast


    42m | Mar 22, 2024
  • Exploring Generative Music: The Future of Creativity with Edward Balassanian

    Meet Edward Balassanian, an accomplished tech industry veteran with over 25 years of experience who has forged the path for numerous successful startups. Edward's current cutting-edge venture is 'Aimi', a platform revolutionizing the music industry by offering creators and businesses bespoke, royalty-cleared, copyright-free music facilitated by intelligent technology. 


    Edward delves into the inner workings of his brainchild, Aimi, a generative music platform that enhances creativity by blending technology with human artistic instinct.


    Takeaways:


    • Discover how Aimi, a trailblazing generative music platform, uses technology to augment creativity and streamline the music production process.


    • Understand 'Aimi's Script', a programming language specifically designed for generative music that truly allows users to express their musical thoughts.


    • Explore the legal complexities surrounding copyright issues of machine-generated music and how Aimi works with these intricacies.


    — 


    Delve deeper into Edward's groundbreaking work by visiting: https://www.aimi.fm/


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for a free Artist Breakthrough Session with our team: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast


    36m | Mar 19, 2024
  • The Path of Least Resistance, Pursuing the Impossible Goal, and Following Your Bliss with Riley Lee

    Meet Riley Lee, an internationally acclaimed Shakuhachi master and a pioneer in music and cognition. With a career marked by groundbreaking 'firsts', he became the first non-Japanese professional Taiko player, and later the first non-Japanese Shakuhachi grandmaster. Riley has also developed courses at Princeton University and made over 60 recordings throughout his career.


    Riley shares his journey into the world of Shakuhachi and talks about his philosophy of embracing challenges, setting impossible goals, and the importance of community.


    Takeaways:


    • Discover how to navigate the path of least resistance and set impossible, yet exciting goals for yourself.


    • Uncover the power of community and the importance of a giving and receiving mindset.


    • Learn how consistent practice and a focus on providing value can pave the way for success.


    — 


    Want to know more about Riley and his fascinating journey? Visit: https://rileylee.com/


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for a free Artist Breakthrough Session with our team: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast


    48m | Mar 13, 2024
  • Standing out as a Musician, Leveraging the Internet, and Remote Session Work via Musiversal with Andre Miranda

    Andre Miranda was born in Lisbon, Portugal. He’s a successful entrepreneur in the Media, Music and Tech industries. At Musiversal his job was to create the company, the team and its processes from product market-fit to scaling up, as well as fundraising over $5M to date. He currently leads a team of 60+ people at Musiversal.


    Andre shares insightful strategies for musicians to create distinct identities and effectively promote themselves to find their audience, as well as how Musiversal is helping artists make a living with their skills and talent. 


    Takeaways:


    • Discover why creating a unique identity is pivotal for success in the music industry.


    • Learn how to leverage the internet and social media to access a global audience and diversify your music monetization strategies.


    • Gain insights into Musiversal's services for song interpretation, production, and collaboration to expand your network in the music industry.


    — 


    To learn more about Andre and his transformative work at Musiversal, visit: https://www.musiversal.com/


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for a free Artist Breakthrough Session with our team: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast


    37m | Mar 9, 2024
  • 5 Practical Productivity Hacks for the Modern Musician with Brian Nelson-Palmer

    Meet Brian Nelson-Palmer, revered speaker, podcast host, and founder of Productivity Gladiator®. With over 20 years of experience in boosting personal productivity and life balance for busy professionals, Brian’s innovative strategies have garnered recognition far and wide – his TEDx talk on time management boasted an astounding 150x more views than the average talk in just two weeks. 


    Brian divulges his journey and insights into the realm of practical productivity. Learn how to live your worth, align your actions with your musical career goals, and discover the unique music award process—the Whammies.


    Takeaways:


    • Proven methods to value and manage your time effectively for a balanced life and thriving music career.


    • How to utilize artist references and maximize social media platforms to capture your desired audience.


    • Living like you're worth the value of your time and prioritizing activities that align with your goals.


    — 


    For more wisdom and tips on boosting productivity and maintaining a balanced life, be sure to connect with Brian Nelson-Palmer at: https://www.productivitygladiator.com


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    53m | Mar 7, 2024
  • The Psychology of Being Seen, Personal Branding, and Unlocking Peak Performance with Gemma Sugrue

    Gemma Sugrue helps artists write and release music with her mastermind True Artist. She’s also a peak performance coach for professionals and entrepreneurs and a former vocalist and vocal coach. She’s worked with artists including Bon Iver, Damien Rice, Cian Ducrot, Sir Lewis Hamilton, and many more. She has a Masters in performance, a bachelor's in music, a diploma in education diploma (LRSL), and a certification in habit training (Tiny Habits). 


     Gemma Sugrue unravels the intertwined threads of peak performance, personal branding, and the psychology of visibility for musicians. 


    Learning lessons:


    • The art of authenticity in creating an influential personal brand in the music industry.


    • Strategies for incorporating spontaneity into scripted performances to create enchanting experiences.


    • The importance of facing fear for artists who want to breakthrough and build their brand authentically.


    — 


    To learn more about Gemma and her mastermind visit: https://trueartist.co.uk/


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for a free Artist Breakthrough Session with our team: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast

    37m | Mar 5, 2024
  • Shifting Paradigms: Root Problems in Traditional Vocal Training and How To Transform Your Technique with Arden Kaywin

    Meet Arden Kaywin, an accomplished singer, songwriter, and expert vocal coach who is revolutionizing the way we approach singing. Arden leverages her diverse experiences to help singers realize their full potential. A graduate of Oberlin Conservatory and The Manhattan School of Music, she brilliantly blends her classical training with her pop expertise to coach singers across the globe in her transformative Intensive Program.


    Arden discusses the imperative need for a holistic approach to singing. She emphasizes that often the hurdles singers face are deeply-rooted and unaddressed by traditional vocal training.


    Learning lessons:


    • The critical role of the mind-body connection in overcoming vocal challenges.


    • The transformative potential of Arden's unique approach to vocal training and performance.


    • How to transform your singing career by being authentic and discarding attachment to outcomes.


    — 


    Learn more about Arden Kaywin, her unique approach to vocal training, and her transformative Intensive Program at her website www.ardenkaywinvocalstudio.com


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for a free Artist Breakthrough Session with our team: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast


    50m | Mar 1, 2024
  • Three Rules for Music Success and How to Attract Opportunities with Nick Ruffalo

    Nick Ruffalo is a songwriter, producer, artist development specialist, & artist manager with over 20 million streams as an artist and a social media following of over 100k. Too many in the music industry space just "talk the talk", but Ruff preaches working with those who "walk the walk" as well.


    In this engaging discussion, Ruff shares his journey from the rigorous world of sports to the dynamic field of music. Listen as he explores the parallels between music and sports, demonstrating the importance of goal setting, commitment, and teamwork.


    Learning lessons:


    • Discover how to navigate the music industry with strategic deadlines and consistent releases.


    • Learn the value of attracting opportunities instead of chasing them.


    • Gain insight into the importance of building a team with shared mindsets and goals.


    — 


    To learn more about Ruff and his work, visit: https://tally.so/r/mJqYzX


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for a free Artist Breakthrough Session with our team: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast


    47m | Feb 27, 2024
  • Sync Licensing Secrets: An Insider's Guide with Ashley Neumeister

    Ashley Neumeister is the head of Music Licensing and Music Supervision at True Music. She also produces live music events with the non-profit I Am Life, facilitates breathwork, and has an educational platform where she teaches musicians about music licensing, called “Sync Secrets”


    Ashley unveils the intricacies of sync licensing in the music industry, walking us through common pitfalls and offering practical advice on navigating the music business landscape. 


    Learning lessons:


    • The business dynamics of sync licensing and the process of achieving a music placement.


    • Tips on crafting high-quality music and the benefits of connecting with music supervisors.


    • The importance of clear music ownership and how software tools can aid in song management.


    — 


    To learn more about Ashley and her work, visit her website at: https://www.syncsecrets.biz


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for a free Artist Breakthrough Session with our team: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast


    39m | Feb 22, 2024
  • Music Royalties Simplified, Latest Spotify Growth Hacks, and Maximizing Income with Rory Felton

    Rory Felton, from a high school music label to co-founding The Militia Group and Haiti Venture Partners, significantly influenced the music industry. He led innovative strategies, promoting big names like Lady Gaga, and now works to secure complete royalty collections for artists through Good Morning.


    Rory Felton brings to light the often overlooked area of music royalties and shares proven strategies to boost an artist's monthly listeners. 


    Learning lessons:


    • Master the art of registration and collection of different types of music royalties.


    • How to leverage social media platforms and collaborations to increase monthly listeners.


    • Understand the significance of building an email list and providing high-end experiences to fans.


    — 


    To learn more about Rory and his mission to help artists capture all their royalties, visit: https://goodmornmusic.com/


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for a free Artist Breakthrough Session with our team: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast


    38m | Feb 20, 2024
  • AI-Enhanced Creativity, Increasing Workflow, and Quantity vs Quality in Music Production with Hyperbits

    Hyperbits is known for creating melodic-forward house music that balances nostalgic undertones with the dynamic energy of the main stage. Supported and celebrated by icons like Above & Beyond, The Chainsmokers, Tritonal & Nicky Romero, Hyperbits has carved out a niche as a feels connoisseur. His greatest pride lies in founding a music production school that has guided his students to over one billion streams on Spotify alone. 


    Delve into HyperBits' transition from corporate life to music production, the importance of creative quantity for growth, and the potential of AI in music innovation. 


    Key Insights:


    • The importance of continually creating music to learn, grow, and perfect your craft.


    • The courage and risks involved in transitioning from a corporate job to pursue your passion for music.


    • Tips on some of the best AI and automated music production tools that are revolutionizing the music industry.


    — 


    Want to learn more about Hyperbits and level up your music journey? Visit www.hyperbits.com


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for a free Artist Breakthrough Session with our team: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast


    49m | Feb 17, 2024
  • Fan Gamification: How Ultimate Playlist is Rewarding Listeners and Boosting Artist Engagement with Shevy Smith

    Shevy Smith, a Los Angeles-based composer and producer, embarked on her illustrious career by signing a publishing deal as a teenager. In 2019, she joined forces with Khalid Jones to establish Elite Shout, a creative firm dedicated to leveraging emerging technology for groundbreaking opportunities in the music industry. She also founded Ultimate Playlist, the first-of-its-kind music discovery app.


    She discusses the innovation behind the Ultimate Playlist app, how it encourages long-form listening, and its potential for game-changing impact across various industries.


    Key Insights:


    • Discover how Ultimate Playlist is transforming the music industry by gamifying the listening experience.


    • Understand the importance of presenting NFTs in a relatable, comprehensible manner for wider adoption.


    • Learn about the potential of integrating platforms like Ultimate Playlist with other industries.


    — 


    Learn more about Shevy's journey, her remarkable feats and her vision for the future of music at: www.shevysmith.com


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for a free Artist Breakthrough Session with our team: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast


    52m | Feb 15, 2024
  • The 6-Step Guide to a $60K Crowdfunding Success and Mental Health Advocacy with Savannah Pope

    Savannah Pope is an Art Rock meets Dark Pop songstress, named Top Rock Performer by LA Weekly & the only indie artist to make Yahoo Entertainment's Top 20 Videos list. She is known for her golden voice as well as her self-made, mind-bending videos and stage wear. Taking the stage with renowned artists like Starcrawler, Halestorm, and Ringo Starr, she amassed a dedicated fanbase of "Creatures". 


    We delve into Savannah Pope's successful $60K Kickstarter campaign for her upcoming concept album Pandemonium, and her personal journey of self-discovery with her cause, tackling the stigma of mental health.


    What you will learn:


    • How Savannah outlined and executed her successful crowdfunding campaign.


    • Savannah's approach to reaching out to her network for campaign success.


    • The #1 most important thing to consider when launching a successful crowdfunding campaign.


    — 


    The incredible visual and musical art of Savannah Pope can be found at: www.savannahpopemusic.com


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for a free Artist Breakthrough Session with our team: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast

    50m | Feb 13, 2024
  • Imitation vs Authenticity, Self-Discovery in Music, and Becoming an Unstoppable Singer with Danielle Tucker

    Danielle Tucker, a seasoned vocalist with an illustrious 25-year career, has been a luminary in the music industry. Danielle now channels her passion into nurturing aspiring artists through her brand, 'The Unstoppable Singer,' and hosts 'The Unstoppable Singer Podcast,' a platform dedicated to fostering talent and sparking personal growth. 


    In this episode, host Michael Walker, and Danielle Tucker delve into the traits of successful musicians and the importance of mental resilience in the music industry. 


    What you will learn:


    • How to develop mental resilience and handle criticism in the music industry.


    • The importance of embracing your unique voice and learning from successful artists.


    • Techniques on finding a balance between imitating others and expressing your unique style.


    — 


    Curious to know more about Danielle Tucker? Learn from her insights and embrace your own unique voice with her at: https://theunstoppablesinger.com/


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for a free Artist Breakthrough Session with our team: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast


    44m | Feb 9, 2024
  • The Gift of Song: Creating High-Value Custom Songs and Transformational Fan Experiences with Eli Lev

    International touring artist and global citizen Eli Lev is making the world a smaller place, one song at a time. Eli pens lyrics and melodies for everyday enlightenment that offer the wisdom he’s gained through lifelong travel and self-discovery. Some of his passions include connecting with his Levitators community, getting geeky with building online automated systems, and helping artists make a full-time living doing what they love.


    In this enlightening episode, host Michael Walker delves into the inspiring journey of Eli Lev from educator to full-time musician. With a particular focus on his unique approach of offering custom songs to his fans, Eli reveals the process, structure, and marketing strategies that make his music resonate on a deeply personal level.


    Key Learning Points:


    • Understand how custom songs provide a unique, personal experience to fans, and the significant value they add to both the artist and the listeners.


    • Learn how the concept of filtering and selectivity is crucial in the music industry, and how it aids in delivering value-based offerings to fans.


    • Gain insight into the significance of connections and relationships and how they lead to authentic and meaningful experiences.

    — 


    To connect with Eli and hear his music visit: https://eli-lev.com/


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for a free Artist Breakthrough Session with our team: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast

    39m | Feb 8, 2024
  • The Art of Total Commitment, Embracing Sacrifice, and Helping Others Win with Matt Fawcett

    Matt Fawcett is a singer-songwriter from a small town in Ohio. His music is characterized by its ability to comfort those who are suffering while also challenging those who are comfortable. As a husband and father, he has a deep desire to serve people from all walks of life through his music. His sound is a blend of country, folk, and rock.


    In this episode, Matt delves into his musical journey, exploring the decision to pursue music full-time, the power of grassroots marketing and the importance of community building. 


    By tuning in, you'll gain:


    • An understanding of how to enroll others in your vision by embodying your music and being intentional about how you spend your time.


    • Insights on brave decision making, taking calculated risks and the necessity of sacrificing comfort for passion.


    • The secret to overcoming self-doubt and finding your artist validation through direct fan engagement and community service.

    — 


    To connect with Matt and hear his music visit: https://mattfawcettmusic.com/


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for a free Artist Breakthrough Session with our team: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast


    1h 1m | Feb 6, 2024
  • The New Music Business: Breaking Artists in a Digital World with Johnny Dwinell

    Johnny Dwinell has been a key player in the music industry with his diverse experiences, including fronting his own band Kidd Gypsy to co-founding Daredevil Production where he’s worked with notable artists such as Tracy Lawrence, Ty Herndon, and Jamie O’Neal. He’s authored two Amazon bestsellers on music marketing strategy and to co-found The C.L.I.M.B. Show, an influential music business podcast.


    Johnny shares his insights on breaking artists in the increasingly digital music world. He delves into how artists can transition from the traditional industry model to become successful marketers in today's digital landscape.


    Here’s what you’ll learn about: 


    • Strategies for converting casual followers into loyal fans.


    • Pitfalls of traditional record label deals and how to circumvent them.


    • The immense opportunities that await artists who adopt marketing and business skills.

    — 


    For more about Johnny Dwinell, visit: https://daredevilmusicproduction.com/


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for a free Artist Breakthrough Session with our team: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast


    1h 4m | Feb 1, 2024
  • Time, Perseverance, and The Essence of a Successful Music Career with Logan Thomas

    Logan Thomas is an indie-pop singer/songwriter from the small town of Richmond Hill, Georgia. Logan's music is down-to-earth yet uplifting, inspiring his fans to be present in the moment and embrace both the good and the bad in their life. Logan works closely with the artists in our program to help them automate their entire marketing system to bring in new fans overnight. 


    Logan and host Michael Walker delve into the inner workings of a successful music career, and challenge the status quo of music platforms like Spotify, focusing instead on creating a community-centric platform for artists and fans alike.


    Here’s what you’ll learn about: 


    • The fundamental elements required for building a successful music career.


    • The critical role of fan engagement and the potential flaws in current platforms like Spotify.


    • How developing the right habits, such as writing more songs, is essential for growth.

    — 


    To explore more about Logan Thomas’ music visit: https://www.loganthomasmusic.com/


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for Gold Artist Academy: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast


    49m | Jan 31, 2024
  • Maximizing Music Exposure, The Art of Connection, and Digital Marketing Mastery with Jared Christianson

    Jared Christianson is a successful and highly renowned musician and digital marketer. While advancing his professional career as a touring and recording artist in the well-know progressive metal band Arkaik, he helps driven artists grow and monetize their audience through his work with Modern Musician. He is known for consistently being at the cutting edge of digital marketing and using his knowledge to help more people reach their audience.


    Jared and Michael dive into tried and tested strategies such as social media advertising, email list building, cover songs, and retargeting campaigns that can act as "force multipliers" to increase fan loyalty and revenue.


    Here’s what you’ll learn about: 


    • How to maximize your music exposure and engage both new and existing fans.


    • The strategic use of social media advertising, email list building, and more to increase fan loyalty and revenue.


    • The art of turning exposure into a deeper connection, transforming fans into heartfelt supporters of your music.

    — 


    To learn more about Jared Christianson and his work, visit his band's website: www.arkaikband.com


    Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast


    Apply for Gold Artist Academy: 

    https://masterclass.modernmusician.me/apply-success?utm_source=podcast


    51m | Jan 25, 2024
Audio Player Image
Modern Musician
Loading...