SHOW / EPISODE

LinkedIn 2020 (Kate McKenzie)

58m | Jul 13, 2021

Many nonprofits are now using Facebook well, but may not have realised the potential of LinkedIn. This how-to video focusses on how to use LinkedIn to build genuine connections and find opportunities for service. The discussion uses examples from Rotary but would be relevant to any nonprofit.

The presentation covers:

- how to build a personal profile that inspires trust and demonstrates your value

- how to build a genuine network through finding people you already know

- how to find and reconnect with Rotary program alumni

- how to offer help before asking favours

- how to reach out to new people who may be interested in engaging with Rotary

- how to find experts relevant to your projects

About the Presenter

Kate McKenzie is a philanthropy specialist in the higher education sector who has been using LinkedIn in her professional and volunteer capacities since the early days of the platform. She loves connecting with new people and finding ways to offer them value. She holds a Bachelor of Asian Studies and an MBA and is a mum to two young boys. She is a member of the Rotary E-Club of Western Australia and has been a Rotarian for almost nine years

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