Actionable insights for content professionals who want to accelerate the return on their digital marketing. Get concrete takeaways from seasoned experts and raise your content marketing game - whichever channels you work on. From YouTube to blogging, podcasts to TikTok, meet the content mavericks who get it right, get it wrong and then get back in the game. Hosted by Jason Caffrey, CEO at podcast agency Creative Kin. Raise your content marketing game. Every Wednesday.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2026/2/5/11/34ee942d-0538-4bbf-8d99-7051f6bb7b52_ae_don_t_hire_4_feb_26_audio_only.mp3

When you hire a podcast studio, you are not buying a video asset — you are buying a bottleneck.Standard podcast studio hire doesn&#39;t make your life easier. It hands you production debt — a massive editing to-do list that kills your content&#39;s ROI before it ever hits the feed.What is the Zero-Post Production System? In this breakdown, Jason Caffrey unpacks the Zero-Post Production System — a live-switching video workflow designed to eliminate the backlog of unedited footage.This approach is designed for three distinct outcomes:For Marketing Leaders: It creates asset velocity, ensuring you get finished assets in less than 24 hours — instead of managing a hard drive full of raw files.For Event Directors: It is a risk reduction strategy, ensuring the cost of your event is instantly captured and preserved without technical failure or delay.For Industry Experts: It is a concierge service, handing off the mechanics of production so you can focus on high-value billable work.Jason explains how shifting the Creative Kin video podcast studio to an As-Live workflow allows ready-to-publish, multi-cam edits to be delivered instantly. Learn how to stop letting your best ideas die on a hard drive and start building an Authority Engine for your brand. &#34;You spent your money on production quality, but all you really bought was a video editing to-do list. By the time you get to the end of it, you&#39;re wishing it had never started.&#34; Chapters:00:00 The Bottleneck: Why traditional studios create risk, not assets01:14 What is Content Asset Velocity? Speed as a competitive advantage02:00 The Hidden Cost: Why hiring a studio creates Production Debt02:45 The To-Do List Trap: Why unedited footage is a financial liability03:20 ROI Analysis: The £230 Case Study and the cost of inactive inventory04:43 Why &#34;Post-Production&#34; is just deferred decision making06:30 The Solution: How As-Live workflows guarantee professional standards07:45 The Deliverable: How to get ready-to-publish video files in 24 hours08:50 Outcome over Input: Why the Zero-Post Production System protects your time09:43 Next Steps: Join the Authority Engine and get the source code for growth The Authority Engine is powered by <a href="https://creativekin.co.uk" rel="nofollow">Creative Kin.</a>

Why podcast studio hire is throttling your content asset velocity

Video Podcasts: Why I Don't Want You To Hire My Studio

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/9/30/21/fab370dc-a332-4716-84e9-4d2836aeeca6_mavericks_body_iv_audio_only.mp3

Have you ever felt like your freelance career has hit a ceiling? You&#39;ve ticked the boxes and achieved your goals, but the path forward feels uncertain and precarious.Former West End performer Jamie Body joins Jason Caffrey to share his incredible journey of transitioning from a successful performing career to becoming a go-to entertainment journalist, arts marketer, and personal branding coach.In this episode, Jamie reveals the exact strategies he used to rebrand himself, leverage his old network for new opportunities, and combine all his skills under one powerful personal brand. If you&#39;re a freelancer, creative, or entrepreneur feeling stuck, this conversation will give you the roadmap to pivot with confidence. In This Episode, You&#39;ll Learn:<ul><li>The key drivers that push successful freelancers to seek change.</li><li>How to make the crucial &#34;identity shift&#34; required for a successful career pivot.</li><li>A step-by-step approach to rebranding yourself to your existing network.</li><li>How to turn your past experience into your unique superpower.</li><li>Actionable advice for pitching yourself, handling rejection, and using data to improve.</li><li>The non-negotiables for building an authentic personal brand when you&#39;re short on time.</li></ul> Episode Chapters:(00:27) The Performer&#39;s Dilemma: Why Creatives Pivot(05:45) The Identity Shift: How to Rebrand Yourself(09:31) Creating Your &#34;Umbrella Brand&#34;(14:48) Building an Authentic Brand Online(23:11) The Power of Podcasting for Brand Awareness(38:12) How to Pitch Yourself (and Handle Rejection)(50:27) Takeaways &amp; Quickfire Questions Connect with Jamie Body:<ul><li>Website: <a href="https://www.jamiebody.com/" rel="nofollow">https://www.jamiebody.com/</a></li><li>Instagram: <a href="https://www.instagram.com/bodyjamie" rel="nofollow">https://www.instagram.com/bodyjamie</a></li><li>Podcast: The Business of Show Business</li></ul>

A West End performer's guide to navigating a career change, leveraging past experience, and building an authentic personal brand that gets you hired.

The Performer's Dilemma: Rebranding Your Creative Career with Jamie Body

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/5/25/14/b6bca8f9-69bb-4e72-b81f-cd867d1afc81_cmc_knowler_ta.mp3

Download the free cheat sheet for this episode now: offers.contentmavericks.club/career-change&#34;You miss 100% of the shots you don&#39;t take.&#34;This powerful quote from Wayne Gretzky sets the stage for host Jason Caffrey&#39;s deep dive into the courageous career pivot of brand designer Ellie Knowler.In this takeaway episode of The Content Mavericks Club, Jason unpacks the essential lessons learned from his interview with Ellie, who transitioned from a decade in radiography to a thriving freelance creative career.This episode isn&#39;t just about Ellie&#39;s story.It&#39;s a masterclass in understanding how to navigate profound professional change, build an authentic personal brand even when you are a &#34;work-in-progress,&#34; and strategically blend passion with pragmatism for sustainable success.Jason explores how embracing uncertainty and unexpected opportunities can become powerful catalysts for growth.Discover how to apply these principles to your own career, whether you are contemplating a change, building your brand, or seeking to align your work more closely with your true drivers.Learn the importance of an authentic narrative, a practical safety net, and an open mind. 🍒🍒🍒Get the key takeaways for this episode.Download the cheat sheet for zero pounds: offers.contentmavericks.club/career-change Jason Caffrey shares his insights, revealing:👉 Why embracing your &#34;work-in-progress&#34; status is an authentic branding superpower.👉 The crucial role of pragmatism and a financial safety net when pursuing passion-driven career changes.👉 How being open to serendipity can lead to unexpected strategic opportunities and skill development. Whether you are an aspiring entrepreneur, a content creator looking to define your voice, or a marketing professional seeking inspiration for authentic branding, this episode offers valuable insights and motivation for navigating transitions and forging your own path.Learn how courage, coupled with smart strategies, can help you build a career and brand that truly excites you. DON’T FORGET TO 🔔 Subscribe to The Content Mavericks Club for more inspiring stories💬 Like this episode and leave a review saying what you got from it🚀 Download the Career Change Content cheat sheet at offers.contentmavericks.club/career-change CHAPTERS00:00 - Intro02:18 - Message For YouTube Viewers02:37 - Takeaway 1 - Be A Work In Progress04:32 - Takeaway 2 - Passion Plus Pragmatism06:57 - Takeaway 3 - Serendipity To Opportunity08:35 - Takeaways Recap09:01 - Free Download09:27 - Support The Channel09:40 - Thanks For Your Company GET INVOLVED✍️Tell us what you think in our 30-second feedback quiz: https://docs.google.com/forms/d/e/1FAIpQLSdzHzKVcDY5J_GZihZCMYVn4_QaIm8SNf_OAKcIDsfGYdy9Mw/viewform💪Support The Content Mavericks Club with a one-off donation: https://creativekin.co.uk/content-mavericks-support THE CONTENT MAVERICKS CLUBhttps://contentmavericks.clubThe Content Mavericks Club is a blog, newsletter and regular podcast featuring creators and entrepreneurs who share the challenges and successes they navigate in their business and digital marketing.Each episode offers actionable content marketing insights for content professionals and business leaders who want to accelerate the return on their digital marketing.With real-world lessons from real-world experience, The Content Mavericks Club won’t just help you raise your content game.It will help you overcome personal and professional hurdles too.Meet the content mavericks who get it right, get it wrong, and then get back in the game.Hosted by Creative Kin CEO Jason Caffrey. ABOUT JASON CAFFREYLinkedIn: https://www.linkedin.com/in/jason-caffrey/BlueSky: https://bsky.app/profile/jasoncaffrey.meJason Caffrey is the host of the Content Mavericks Club and CEO of Creative Kin, a content production and marketing company that drives growth for ambitious brands through the power of podcasting.Jason&#39;s mission at Creative Kin is to help businesses of all sizes craft compelling podcasts and fully repurpose them to elevate their content strategies.Through the Content Mavericks Club, he shares insights from leading content creators and marketers, providing valuable takeaways for those looking to enhance their own content game. CREDITS:Produced by Creative Kin: https://creativekin.co.ukRecorded at Creative Kin podcasting studio London: https://creativekin.co.uk/podcasting-studio-londonMusic: Andriy Mashtalir #CareerChange #PersonalBranding #ContentStrategy #EntrepreneurMindset #FreelanceLife #TakeTheShot #JasonCaffrey #ContentMavericksClub #UKPodcast #MarketingInsights

TAKEAWAY: Ditch The Day Job - Courage, Cashflow & Unexpected Wins

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/5/12/21/2915f6b8-3710-48f3-a361-7ed4e16ea67f_mavericks_knowler_iv.mp3

Could you jump from a solid career with a steady paycheque, to freelance gigs in a completely new field?After a decade working as a trained, qualified healthcare professional, Ellie Knowler decided to go back to her first calling - art and design.Now building her freelance business, Ellie Knowler Creative, Ellie&#39;s journey offers a brilliant real-world example of building a personal brand while her career change is still a work-in-progress.Ellie shares tells Content Mavericks Club host Jason Caffrey how<ul><li>She balances the security of her healthcare background with the excitement and uncertainty of entrepreneurship</li><li>Her content strategy is developing across LinkedIn and Instagram</li><li>She stays open to unexpected opportunities that fuel her brand story</li></ul> Discover practical insights into navigating a significant career change, building a personal brand through authentic storytelling, and embracing serendipity in your professional journey. 🍒🍒🍒Get the key takeaways for this episode at offers.contentmavericks.club/career-change Ellie Knowler shares her insights, revealing:👉 Instagram Carousel Tip: The platform might show your carousel starting from the second slide if the first doesn&#39;t get engagement, offering your content a valuable second chance.👉 Podcast Promo Power: Simple photos capturing the podcast host with their guest tend to perform exceptionally well for episode promotion on LinkedIn.👉 Freelance Safety Net: Maintaining professional registrations from a previous career can provide crucial financial security and peace of mind during a freelance transition. Whether you&#39;re an aspiring entrepreneur considering a career change, a freelancer building your brand, or a marketing professional exploring authentic content strategies, Ellie Knowler&#39;s story offers valuable insights and motivation for navigating transitions and embracing your unique journey.Learn how authenticity, pragmatic planning, and openness to serendipity can help you build a resilient and compelling personal brand. DON’T FORGET TO👍 Like this episode🔔 Subscribe to the Content Mavericks Club for more inspiring stories: https://episodes.fm/1731207321💬 Leave a review with your thoughts on Ellie Knowler&#39;s journey GET INVOLVED✍️Tell us what you think in our 30-second feedback quiz: https://docs.google.com/forms/d/e/1FAIpQLSdzHzKVcDY5J_GZihZCMYVn4_QaIm8SNf_OAKcIDsfGYdy9Mw/viewform💪Support The Content Mavericks Club with a one-off donation: https://creativekin.co.uk/content-mavericks-support ABOUT THIS EPISODE’S GUESTEllie Knowler is the founder of Ellie Knowler Creative.She is a freelance brand designer and social media manager based in the UK.Ellie brings a unique perspective having transitioned from a successful 10-year career in healthcare as a radiographer.Driven by a passion for creativity and a desire for more freedom, Ellie made the leap into the design world within the last year.She now helps clients with branding, logo design, and social media management, bringing a strategic and problem-solving approach.Ellie actively shares her journey and insights on platforms like LinkedIn and Instagram.Her story highlights the power of pursuing passion, navigating career changes pragmatically, and building an authentic personal brand. CHAPTERS00:00 - Intro01:46 - Art Vs. Healthcare: Ellie&#39;s Career Journey03:10 - Why Choose Radiography?07:07 - Ellie&#39;s Goals09:08 - For The Love Of LinkedIn14:25 - The Power Of Carousels16:47 - Aoifinn Devitt and 50 Faces23:08 - Open To Opportunity25:49 - With Hindsight27:27 - Takeaways THE CONTENT MAVERICKS CLUBhttps://contentmavericks.clubThe Content Mavericks Club is a regular podcast featuring creators and entrepreneurs who share the challenges and successes they navigate in their business and digital marketing.Each episode offers actionable content marketing insights for content professionals and business leaders who want to accelerate the return on their digital marketing.With real-world lessons from real-world experience, The Content Mavericks Club won’t just help you raise your content game.It will help you overcome personal and professional hurdles too.Meet the content mavericks who get it right, get it wrong, and then get back in the game.Hosted by Creative Kin CEO Jason Caffrey. ABOUT JASON CAFFREYLinkedIn: https://www.linkedin.com/in/jason-caffrey/BlueSky: https://bsky.app/profile/jasoncaffrey.meJason Caffrey is the host of the Content Mavericks Club and CEO of Creative Kin, a content production and marketing company that drives growth for ambitious brands through the power of podcasting.Jason&#39;s mission at Creative Kin is to help businesses of all sizes craft compelling podcasts and fully repurpose them to elevate their content strategies.Through the Content Mavericks Club, he shares insights from leading content creators and marketers, providing valuable takeaways for those looking to enhance their own content game. CREDITS:Produced by Creative Kin: https://creativekin.co.ukRecorded at Creative Kin podcasting studio London: https://creativekin.co.uk/podcasting-studio-londonMusic: Andriy Mashtalir #PersonalBranding #CareerPivot #FreelanceLife #Authenticity #SocialMediaStrategy #ContentMarketing #Entrepreneurship #BrandDesign #FreelanceDesigner #PodcastGuest #CareerChange #SocialMediaMarketing #PodcastGrowth #LinkedInTips #InstagramMarketing #CreativeBusiness

Career Change Content - Get Your Personal Branding Right

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/5/4/15/cf6a87b8-0ff8-4546-be74-f871f4c338e5_mavericks_takeaway_walmsley.mp3

What does the discovery of penicillin, x-rays and superglue have to do with growing a paid community?Sometimes happy accidents open unexpected paths to remarkable success.Discover how a LinkedIn group, started and then completely ignored for a decade, blossomed into the Arts and Culture Network (ACN), a thriving international community of 150,000 professionals.In this Takeaway Edition of The Content Mavericks Club, Jason Caffrey, CEO of Creative Kin, extracts the core lessons from his in-depth interview with Mark Walmsley, the visionary behind the ACN.Learn how Mark capitalised on an unexpected opportunity, grew his network organically with a minimal budget, and is now focussed on converting a massive free audience into engaged, paying members. 🍒🍒🍒Get the key takeaways for this episodeDownload the cheat sheet: https://offers.contentmavericks.club/mark-walmsley-arts Jason Caffrey&#39;s insights include:👉 How forgotten social media groups or old email lists might hold untapped potential for significant growth.👉 How true marketing impact comes from focusing your firepower on channels where you can best connect with your target audience.👉 Building owned media channels is essential for direct communication and nurturing relationships. Whether you&#39;re a business owner, content creator, or marketing strategist, Jason&#39;s insights highlight the importance of staying open to unexpected opportunities and critically evaluating your current marketing assets.Discover the hidden potential of your existing assets. DON’T FORGET TO🔔 Subscribe to the Content Mavericks Club in your favourite podcast app for more inspiring stories: https://episodes.fm/1731207321💬 Leave a review with your thoughts on Jason&#39;s takeaways ABOUT THIS EPISODE’S GUESTMark Walmsley FRSA is the Founder and Director of the Arts and Culture Network, a global community connecting arts and culture professionals.His diverse background in performance, event management, and arts administration fuels his passion for fostering collaboration within the creative sector.Based in the UK, Mark also contributes to Chufd, a social enterprise supporting emerging creative talent.His innovative approach to community building centres on a democratically-led support system, driving the ACN&#39;s mission. THE CONTENT MAVERICKS CLUBhttps://contentmavericks.clubThe Content Mavericks Club features conversations with entrepreneurs and creators who share their real-world experiences in business and digital marketing.Each episode delivers actionable insights for content professionals and business leaders aiming to improve their digital marketing ROI.Expect practical lessons and inspiring stories that help you navigate both professional and personal challenges in the content landscape.Hosted by Jason Caffrey, CEO of Creative Kin. ABOUT JASON CAFFREYLinkedIn: https://www.linkedin.com/in/jason-caffrey/BlueSky: https://bsky.app/profile/jasoncaffrey.me Jason Caffrey leads Creative Kin, a content production and marketing company specialising in podcasting for ambitious brands.His mission is to empower businesses to create compelling podcasts and strategically repurpose their content for growth.Through The Content Mavericks Club, Jason shares valuable insights from industry leaders to help others elevate their content marketing strategies. CREDITS:Produced by Creative Kin: https://creativekin.co.ukRecorded at Creative Kin podcasting studio London: https://creativekin.co.uk/podcasting-studio-londonMusic: Andriy Mashtalir #LinkedInGrowth #OrganicMarketing #UntappedAssets #CommunityBuildingTips #FreemiumConversion #ContentStrategy #MarketingInsights #Entrepreneurship #BusinessGrowth #ContentMavericks

TAKEAWAY: Time To Ditch The Paid-Community Playbook?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/4/20/8/717d87d8-a84e-4229-96e3-f73bc54a4810_mavericks_walmsley_audio.mp3

Ever stumbled upon a hidden gem? Mark Walmsley, Founder and Director of the Arts and Culture Network, did just that – a dormant LinkedIn group with thousands of members became the foundation for a vibrant global community. This episode delves into Mark&#39;s unconventional journey, revealing how a seemingly accidental beginning blossomed into a powerful network for arts and culture professionals.Mark Walmsley brings a unique perspective, shaped by a portfolio career that ranges from Carnegie Hall to Royal Family events, and now his dedication to fostering collaboration and support within the arts sector.In this episode, Jason Caffrey, CEO of podcast and content marketing company Creative Kin, discovers how Mark organically grew a 150,000-member network with minimal budget, the challenges of converting free members to a paid model, and his inspiring vision for what he calls “democratic collective philanthropy” within the arts. 🍒🍒🍒Get the key takeaways for this episodeDownload the cheat sheet: https://offers.contentmavericks.club/mark-walmsley-artsMark Walmsley shares his insights, revealing: 👉 Sometimes, your most valuable asset is one you&#39;ve forgotten about – Mark&#39;s neglected LinkedIn group held immense untapped potential.👉 Building a truly engaged community, through regular online and face-to-face networking, is more valuable than chasing vanity metrics.👉 Relying solely on rented land like social media platforms has limitations; nurturing your own communication channels is crucial for sustainable growth and direct engagement.👉 Converting free members to paid subscribers is a significant hurdle, often more about awareness than value.👉 A clear vision for giving back and fostering support within your community can be a powerful driver for growth and member loyalty. Whether you&#39;re an aspiring entrepreneur, a content creator, or a marketing professional, Mark Walmsley&#39;s story offers valuable insights and motivation for leveraging existing assets, building strong communities, and strategically navigating the challenges of online growth.Learn how a focus on genuine connection and a commitment to a clear mission can lead to the creation of a thriving and impactful network, even without a significant marketing budget. DON’T FORGET TO👍 Rate and review this episode💌 Share this episode with a friend or colleague you think would like it🚀 Subscribe to The Content Mavericks Club for more inspiring stories in your favourite podcast app: <a href="https://episodes.fm/1731207321" rel="nofollow">https://episodes.fm/1731207321</a>  GET INVOLVED✍️Tell us what you think in our 30-second feedback quiz:<a href="https://docs.google.com/forms/d/e/1FAIpQLSdzHzKVcDY5J_GZihZCMYVn4_QaIm8SNf_OAKcIDsfGYdy9Mw/viewform" rel="nofollow"> https://docs.google.com/forms/d/e/1FAIpQLSdzHzKVcDY5J_GZihZCMYVn4_QaIm8SNf_OAKcIDsfGYdy9Mw/viewform</a>💪Support The Content Mavericks Club with a one-off donation:<a href="https://creativekin.co.uk/content-mavericks-support" rel="nofollow"> https://creativekin.co.uk/content-mavericks-support</a> ABOUT THIS EPISODE’S GUESTMark Walmsley FRSA is the Founder and Director of the Arts and Culture Network, a global community for arts and culture professionals. With a diverse background spanning performance, event management, and arts administration, Mark is passionate about connecting individuals and fostering collaboration within the creative industries. Based in the UK, he also works with Chufd, a creative social enterprise nurturing emerging talent. His unique approach to community building and his vision for a democratically-led support foundation are at the heart of the Arts and Culture Network&#39;s mission. CHAPTERS00:00 - Intro01:06 - ACN 101: What Does It Do?04:53 - Leveraging A Forgotten 18k LinkedIn Group09:06 - Converting Free Members To Paid Members11:57 - Pricing Vs. Philanthropy16:32 - Powerful Video Profiles21:05 - LinkedIn Vs. The Rest25:15 - Zero Budget Growth27:10 - Why Arts &amp; Culture?32:13 - Profit Plus Philanthropy40:06 - With Hindsight43:49 - Key Takeaways THE CONTENT MAVERICKS CLUB<a href="https://contentmavericks.club" rel="nofollow">https://contentmavericks.club</a> The Content Mavericks Club is a regular podcast featuring creators and entrepreneurs who share the challenges and successes they navigate in their business and digital marketing.Each episode offers actionable content marketing insights for content professionals and business leaders who want to accelerate the return on their digital marketing.With real-world lessons from real-world experience, The Content Mavericks Club won’t just help you raise your content game.It will help you overcome personal and professional hurdles too.Meet the content mavericks who get it right, get it wrong, and then get back in the game.Hosted by Creative Kin CEO Jason Caffrey. ABOUT JASON CAFFREYLinkedIn: <a href="https://www.linkedin.com/in/jason-caffrey/" rel="nofollow">https://www.linkedin.com/in/jason-caffrey/</a> BlueSky: <a href="https://bsky.app/profile/jasoncaffrey.me" rel="nofollow">https://bsky.app/profile/jasoncaffrey.me</a> Jason Caffrey is the host of the Content Mavericks Club and CEO of Creative Kin, a content production and marketing company that drives growth for ambitious brands through the power of podcasting.Jason&#39;s mission at Creative Kin is to help businesses of all sizes craft compelling podcasts and fully repurpose them to elevate their content strategies.Through the Content Mavericks Club, he shares insights from leading content creators and marketers, providing valuable takeaways for those looking to enhance their own content game. CREDITS:Produced by Creative Kin: <a href="https://creativekin.co.uk" rel="nofollow">https://creativekin.co.uk</a> Recorded at Creative Kin podcasting studio London: <a href="https://creativekin.co.uk/podcasting-studio-london" rel="nofollow">https://creativekin.co.uk/podcasting-studio-london</a> Music: Andriy Mashtalir #LinkedInGrowth #CommunityBuilding #ArtsNetworking #OrganicMarketing #FreemiumModel #ContentMarketing #Entrepreneurship #Business #Podcast #interview #SocialMedia #SmallBusiness #Inspiration #DigitalMarketing #Founders

The Surprising Story of a Forgotten LinkedIn Group That Became a Global Community.

Accidental Empire: The 150k Network Built On Negligence

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/4/25/19/5f8c6fe4-6db4-46e8-8dfa-987e393bafc1_mavericks_adams_takeaway_edition.mp3

In this takeaway episode of The Content Mavericks Club, Jason Caffrey unpacks the key learning points from his interview with Michelle Adams, the Southwark entrepreneur who bootstrapped her pet care business from a single cat-sitting client to a £250k revenue stream. Discover Jason&#39;s distilled insights on authenticity as a business differentiator, the nuanced art of a multi-platform content approach that achieves your goals, and the often-overlooked but vital element of founder self-care for sustained success. 👉 Authenticity isn&#39;t just a buzzword - it&#39;s the magnetic force that attracts your ideal audience and builds lasting loyalty. 👉 A multi-platform strategy shouldn&#39;t be about being everywhere - it&#39;s about being strategic where your audience actually is and tailoring your message for each space. 👉 Founder well-being isn&#39;t a luxury - it&#39;s the foundation for sustainable success. 🍒🍒🍒 Get the key takeaways for this episode Download the cheat sheet: https://offers.contentmavericks.club/michelle-adams-cats DON’T FORGET TO 👍 Rate this episode on your podcast app🔔 Subscribe to the Content Mavericks Club for more inspiring stories 💬 Leave a review with your thoughts on Jason&#39;s takeaways from Michelle Adams&#39;s journey 🚀 Share this episode with your friends and colleagues GET INVOLVED ✍️Tell us what you think in our 30-second feedback quiz: https://docs.google.com/forms/d/e/1FAIpQLSdzHzKVcDY5J_GZihZCMYVn4_QaIm8SNf_OAKcIDsfGYdy9Mw/viewform 💪Support The Content Mavericks Club with a one-off donation: https://creativekin.co.uk/content-mavericks-support THE CONTENT MAVERICKS CLUB https://contentmavericks.club The Content Mavericks Club is a regular podcast featuring creators and entrepreneurs who share the challenges and successes they navigate in their business and digital marketing. Each episode offers actionable content marketing insights for content professionals and business leaders who want to accelerate the return on their digital marketing. With real-world lessons from real-world experience, The Content Mavericks Club won’t just help you raise your content game. It will help you overcome personal and professional hurdles too. Meet the content mavericks who get it right, get it wrong, and then get back in the game. Hosted by Creative Kin CEO Jason Caffrey. ABOUT JASON CAFFREY LinkedIn: https://www.linkedin.com/in/jason-caffrey/ BlueSky: https://bsky.app/profile/jasoncaffrey.me Jason Caffrey is the host of the Content Mavericks Club and CEO of Creative Kin, a content production and marketing company that drives growth for ambitious brands through the power of podcasting. Through the Content Mavericks Club, he shares his expert insights and distills key learnings from conversations with leading content creators and marketers, providing valuable takeaways for those looking to enhance their own content game. CREDITS: Produced by Creative Kin: https://creativekin.co.uk Recorded at Creative Kin podcasting studio London: https://creativekin.co.uk/podcasting-studio-london Music: Andriy Mashtalir #AuthenticEntrepreneur #StartupGrowth #BusinessInsights #ContentStrategy #FounderTakeaways #JasonCaffrey #ContentMavericks #Entrepreneurship #BusinessTips

Key lessons from Jason  Caffrey's interview with Michelle Adams for The Content Mavericks Club

TAKEAWAY: The Authentic Entrepreneur's Edge - From Startup to £250k

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/3/18/20/5bfd88f3-1654-47ac-a922-361d02a5f351_mavericks_michelle_adams.mp3

Download the key takeaways - get the cheat sheet for zero pounds: offers.contentmavericks.club/michelle-adams-cats &#39;Do it and don&#39;t give up. And also, don&#39;t be afraid.&#39;Imagine turning your passion into a thriving business, hitting six figures, and then setting your sights on global expansion.From local pet-sitting to dreams of Dubai, this episode of <a href="https://contentmavericks.club" rel="nofollow">The Content Mavericks Club</a> is a masterclass in building a business you love while staying true to yourself.Jason Caffrey, CEO of podcast and content company Creative Kin, meets Michelle Adams, founder of Chatty Cats Care.Discover how she transformed her love for cats into a booming business, achieving over £100K in revenue and is now setting her sights on international expansion in Dubai. Michelle shares her inspiring journey, revealing:<ul><li>How she built a loyal community through strategic social media content - cat videos included.</li><li>The secrets to balancing entrepreneurial ambition with essential self-care.</li><li>Her strategies for overcoming challenges and staying resilient in the face of competition.</li><li>How she uses platforms like TikTok and LinkedIn to grow her personal and business brands.</li><li>Her plans for expansion and the challenges that come with it.</li></ul> Whether you&#39;re an aspiring entrepreneur, a content creator, or a marketing professional, Michelle&#39;s story offers valuable insights and motivation.Learn how Michelle turned her passion into profit and built a business she loves. ﻿CHEAT SHEETDownload the key takeaways - get the free cheat sheet: offers.contentmavericks.club/michelle-adams-catsThe Content Mavericks Club is hosted by Jason Caffrey, CEO of <a href="https://creativekin.co.uk/" rel="nofollow">Creative Kin</a> podcast agency.Subscribe for fresh insights into successful content growth. New episode every Wednesday. Learn more and explore other episodes at <a href="https://contentmavericks.club/" rel="nofollow">contentmavericks.club</a> TAKE ACTION:<ul><li>If you enjoyed this episode, please leave a five-star review in your podcast app. Your feedback helps us reach more listeners.</li><li>Share this episode with a friend or colleague who would find it valuable.</li><li>Claim your free cheat sheet for this episode.</li></ul> TOPICS COVERED:<ul><li>00:00 - Welcome</li><li>04:25 - The Value of Local Media Coverage</li><li>09:02 - Passions Aligned: Cats &amp; Business</li><li>10:02 - TikTok Vs Instagram</li><li>15:53 - Reaching An Older Demographic</li><li>22:53 - Leveraging LinkedIn</li><li>26:06 - Wellbeing For Founders</li><li>30:49 - The Chatty Cats Care Story</li><li>35:49 - Finding Employees You Trust</li><li>39:40 - Being Your Authentic Professional Self</li><li>42:13 - Michelle&#39;s Advice For Entrepreneurs</li><li>43:48 - Three Key Takeaways</li></ul> Visit https://contentmavericks.club for more. <h3>SUPPORT THE SHOW</h3>Join the club - <a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a>Tell us what you think in our <a href="https://forms.zohopublic.eu/creativekin/form/TheContentMavericksClubFeedback/formperma/K2yimkDideUR1Yha9egOaJ97ABUo0Emgt1AMTlSUgL0" rel="nofollow">30-second feedback quiz</a>Support The Content Mavericks Club with a <a href="https://creativekin.co.uk/content-mavericks-support" rel="nofollow">one-off donation</a>Grab your free guide - <a href="http://subscribepage.io/offers" rel="nofollow">High Impact Habits for Podcast Success</a> OFFLOADNot impressed? <a href="https://contentmavericks.club/offload" rel="nofollow">Tell us why.</a> <h3>ABOUT MICHELLE ADAMS</h3>Follow <a href="https://www.linkedin.com/in/michelle-adams-391807195/" rel="nofollow">Michelle Adams on LinkedIn</a>Visit <a href="https://chattycatscare.co.uk/" rel="nofollow">Chatty Cats Care</a>Michelle Adams is the founder of Chatty Cats Care, a professional cat-sitting service established in 2017.Her deep love for felines stems from a lifelong passion, culminating in a career that truly fulfils her childhood dreams.Inspired by her beloved cat, Gerry, who lived to the remarkable age of 24, Michelle provides exceptional care based on love, attention, and quality nourishment.Her extensive experience with diverse cat breeds has earned her a reputation as a true &#39;cat whisperer,&#39; and her dedication has resulted in a thriving business built on happy clients and glowing recommendations. <h3>ABOUT JASON CAFFREY</h3>Follow Jason Caffrey on <a href="https://www.linkedin.com/in/jason-caffrey/" rel="nofollow">LinkedIn</a> and <a href="https://web-cdn.bsky.app/profile/jasoncaffrey.me" rel="nofollow">BlueSky</a>Jason Caffrey is the host of the Content Mavericks Club, and CEO of Creative Kin, a content production and marketing company that drives growth for ambitious brands through the power of podcasting.His laser-sharp editorial judgement and distinct storytelling ability were honed in a two-decade senior-level journalism career at BBC World Service.Jason&#39;s mission at Creative Kin is to help businesses of all sizes craft compelling podcasts and fully repurpose them to elevate their content strategies.Through the Content Mavericks Club, he shares insights from leading content creators and marketers, providing valuable takeaways for those looking to enhance their own content game.Jason&#39;s keen interest in data analysis, combined with his talent for engaging storytelling, make him a prominent figure in podcasting and content marketing.Beyond his professional life, Jason enjoys bringing family and friends together for meals, takes his coffee black, and swears by his acupressure mat.Each to their own, right? <h3>THE CONTENT MAVERICKS CLUB</h3><a href="http://contentmavericks.club/" rel="nofollow">The Content Mavericks Club webpage</a> CREDITS:<ul><li>Produced by: <a href="http://creativekin.co.uk" rel="nofollow">Creative Kin</a></li><li>Recorded at: <a href="http://creativekin.co.uk/podcasting-studio-london" rel="nofollow">Creative Kin podcasting studio London</a></li><li>Music: <a href="https://www.instagram.com/andriy_mashtalir/" rel="nofollow">Andriy Mashtalir</a> </li></ul> #Entrepreneur #Business #PetLovers #ContentMarketing #SocialMedia #Dubai #SmallBusiness #Inspiration #Podcast #interview

How a South London entreprenuer turned her love of cats into a six-figure business.

Ambition + Wellbeing: The Secret Formula For Business Success?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/3/3/12/5d699abf-febe-4854-a0d3-a67bb5f839ee_stream.mp3

As the music industry emerged from the global pandemic, Opera Rara - which specialises in lost and unknown operas - saw the need to raise its digital content game. With 120 recordings in its back-catalogue, the company was sitting on a ton of content.But with limited experience of social media marketing, and a sceptical attitude to digital content, it was barely exploiting this mountain of material.Surprised to learn how well opera can perform on YouTube, the company tried to turn the platform to its advantage.In just 18 months, Comms Director Zachary Vanderburg took Opera Rara into the YouTube Partner Programme, doubling the company’s audience.Discover how this niche opera charity took on Google’s video-streaming powerhouse, and created a content hub with international reach.﻿CHEAT SHEETDownload the key takeaways - get the free cheat sheet: <a href="https://contentmavericks.club/Opera-Cheat" rel="nofollow">https://contentmavericks.club/Opera-Cheat</a>The Content Mavericks Club is hosted by Jason Caffrey, CEO of <a href="https://creativekin.co.uk" rel="nofollow">Creative Kin</a> podcast agency.Subscribe for fresh insights into successful content growth. New episode every Wednesday. Learn more and explore other episodes at <a href="https://contentmavericks.club/" rel="nofollow">contentmavericks.club</a> <h3>TOPICS COVERED:</h3> 00:00 YouTube Vs Opera: The &#39;lost and forgotten&#39; opera company that doubled its subscribers04:31 Opera Rara&#39;s Recipe for Digital Success: Go long. Really long.10:56 Behind the Scenes content: a digital strategy masterstroke14:44 Repurposing for Reach: Opera Rara&#39;s content wheel18:30 Balancing demographics: Serving older audiences vs. enticing younger followers23:16 Big Ambitions, Small Budget: Opera Rara&#39;s multi-channel Digital Strategy25:24 Punch Above Your Weight: Mine your existing content for easy wins <h3>SUPPORT THE SHOW</h3>Join the club - <a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a>Tell us what you think in our <a href="https://forms.zohopublic.eu/creativekin/form/TheContentMavericksClubFeedback/formperma/K2yimkDideUR1Yha9egOaJ97ABUo0Emgt1AMTlSUgL0" rel="nofollow">30-second feedback quiz</a>Support The Content Mavericks Club with a <a href="https://creativekin.co.uk/content-mavericks-support" rel="nofollow">one-off donation</a>Grab your free guide - <a href="http://subscribepage.io/offers" rel="nofollow">High Impact Habits for Podcast Success</a> OFFLOADNot impressed? <a href="https://contentmavericks.club/offload" rel="nofollow">Tell us why.</a> <h3>RESOURCES</h3>Follow <a href="https://www.linkedin.com/in/zachary-vanderburg-78a73a33/" rel="nofollow">Zachary Vanderburg on LinkedIn</a>Follow <a href="https://www.youtube.com/operararaofficial" rel="nofollow">Opera Rara on YouTube</a>Visit <a href="https://opera-rara.com" rel="nofollow">Opera Rara</a> <h3>THE CONTENT MAVERICKS CLUB</h3><a href="http://contentmavericks.club/" rel="nofollow">The Content Mavericks Club webpage</a>

As the music industry emerged from the global pandemic, Opera Rara - which specialises in lost and unknown operas - saw the need to raise its digital content game. With 120 recordings in its back-catalogue, the company was sitting on a ton of content.But with limited experience of social media marketing, and a sceptical attitude to digital content, it was barely exploiting this mountain of material.Surprised to learn how well opera can perform on YouTube, the company tried to turn the platform to its advantage.In just 18 months, Comms Director Zachary Vanderburg took Opera Rara into the YouTube Partner Programme, doubling the company’s audience.Discover how this niche opera charity took on Google’s video-streaming powerhouse, and created a content hub with international reach.﻿CHEAT SHEETDownload the key takeaways - get the free cheat sheet: <a href="https://contentmavericks.club/Opera-Cheat" rel="nofollow">https://contentmavericks.club/Opera-Cheat</a>The Content Mavericks Club is hosted by Jason Caffrey, CEO of <a href="https://creativekin.co.uk" rel="nofollow">Creative Kin</a> podcast agency.Subscribe for fresh insights into successful content growth. New episode every Wednesday. Learn more and explore other episodes at <a href="https://contentmavericks.club/" rel="nofollow">contentmavericks.club</a> <h3>TOPICS COVERED:</h3> 00:00 YouTube Vs Opera: The &#39;lost and forgotten&#39; opera company that doubled its subscribers04:31 Opera Rara&#39;s Recipe for Digital Success: Go long. Really long.10:56 Behind the Scenes content: a digital strategy masterstroke14:44 Repurposing for Reach: Opera Rara&#39;s content wheel18:30 Balancing demographics: Serving older audiences vs. enticing younger followers23:16 Big Ambitions, Small Budget: Opera Rara&#39;s multi-channel Digital Strategy25:24 Punch Above Your Weight: Mine your existing content for easy wins <h3>SUPPORT THE SHOW</h3>Join the club - <a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a>Tell us what you think in our <a href="https://forms.zohopublic.eu/creativekin/form/TheContentMavericksClubFeedback/formperma/K2yimkDideUR1Yha9egOaJ97ABUo0Emgt1AMTlSUgL0" rel="nofollow">30-second feedback quiz</a>Support The Content Mavericks Club with a <a href="https://creativekin.co.uk/content-mavericks-support" rel="nofollow">one-off donation</a>Grab your free guide - <a href="http://subscribepage.io/offers" rel="nofollow">High Impact Habits for Podcast Success</a> OFFLOADNot impressed? <a href="https://contentmavericks.club/offload" rel="nofollow">Tell us why.</a> <h3>RESOURCES</h3>Follow <a href="https://www.linkedin.com/in/zachary-vanderburg-78a73a33/" rel="nofollow">Zachary Vanderburg on LinkedIn</a>Follow <a href="https://www.youtube.com/operararaofficial" rel="nofollow">Opera Rara on YouTube</a>Visit <a href="https://opera-rara.com" rel="nofollow">Opera Rara</a> <h3>THE CONTENT MAVERICKS CLUB</h3><a href="http://contentmavericks.club/" rel="nofollow">The Content Mavericks Club webpage</a>

When Niche Content Goes Global: how a UK music charity took on Google’s video-search powerhouse

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/3/3/12/301e0d52-6fc4-4106-be56-50794266c71f_stream.mp3

As host of the Content Mavericks Club podcast, Jason Caffrey is privileged to speak with creators and marketers from different industries.He also listens to lots of podcasts.But sometimes he would find that although his favourite shows had great content, he was often too busy to really capture the key takeaways.To solve that problem for his own listeners, Jason shares six hugely valuable learning points from Content Mavericks Club guests, over two episodes of his popular content marketing show.

High Impact Habits for Independent Podcasters - Part 2

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/3/3/12/adc22e71-f536-401b-9a39-34f16f80d9f8_stream.mp3

High Impact Habits for Independent Podcasters- Part 1

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/3/3/12/7d6b715a-9909-4ee2-b325-e3641022f4a4_stream.mp3

Podcasting has a well-deserved reputation as an excellent way to build profile for both brands and professionals. So how would branding Liz Mosley expert use her own podcast to grow her freelance business?Now more than 100 episodes into her podcasting journey, Liz unpacks her motivations for starting her show, how it has benefitted her own brand, and how her podcast dovetails with her social and email marketing for maximum impact. The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast production and marketing agency.Subscribe for fresh insights into successful content growth. New episode every Tuesday. Learn more and explore other episodes at <a href="https://contentmavericks.club/" rel="nofollow">contentmavericks.club</a> TOPICS COVERED01:41 The Building Your Brand podcast - Audience and Reach03:50 Why choose a podcast - Liz Mosley’s early ambitions for her show06:01 Building A Personal Brand - has Liz raised her professional profile through podcasting?07:48 Securing sponsorship with Adobe and Flodesk16:14 Re-purposing content - feeding the social media monster22:04 The biggest podcast growth mechanism for Liz Mosley28:57 Advice for podcasters looking for consistency and growth ﻿SUPPORT THE SHOWJoin the Club - <a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a>Tell us what you think in our <a href="https://forms.zohopublic.eu/creativekin/form/TheContentMavericksClubFeedback/formperma/K2yimkDideUR1Yha9egOaJ97ABUo0Emgt1AMTlSUgL0" rel="nofollow">30-second feedback quiz</a>Support The Content Mavericks Club with a <a href="https://creativekin.co.uk/content-mavericks-support" rel="nofollow">one-off donation</a> ABOUT LIZ MOSLEYLiz Mosley is a graphic designer with over 15 years experience.She now specialises in creating creative branding, animated GIFS and websites for small business owners.She hosts the Building Your Brand podcast which with the help of her guests and solo episodes helps small businesses owners feel more confident about all aspects of branding and marketing.Liz also teaches courses and workshops showing people how to create their own branding and GIFS if they don’t have the budget to outsource it.Her goal for her clients and students is for them to come away with branding that they love that helps them to feel so proud and confident promoting their businesses and sharing what they do with the world.. RESOURCESFollow Liz Mosley: <a href="https://www.instagram.com/lizmmosley/" rel="nofollow">Instagram</a> <a href="https://www.tiktok.com/@lizmmmosley" rel="nofollow">TiTok</a> <a href="https://twitter.com/lizmmosley" rel="nofollow">X</a> <a href="https://www.youtube.com/channel/UCSqyb9c7lImk7Q59G_S-wZg" rel="nofollow">YouTube</a> <a href="https://www.linkedin.com/in/liz-mosley/" rel="nofollow">LinkedIn</a>Visit <a href="https://www.lizmosley.net/" rel="nofollow">Liz Mosley Design</a>Explore the <a href="https://www.lizmosley.net/podcast" rel="nofollow">Building Your Brand</a> podcast THE CONTENT MAVERICKS CLUB<a href="http://contentmavericks.club/" rel="nofollow">The Content Mavericks Club webpage</a><a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a> for guest updates and featured content to help you grow as a content professional.Tell us what you think in our

Podcasting has a well-deserved reputation as an excellent way to build profile for both brands and professionals. So how would branding Liz Mosley expert use her own podcast to grow her freelance business?Now more than 100 episodes into her podcasting journey, Liz unpacks her motivations for starting her show, how it has benefitted her own brand, and how her podcast dovetails with her social and email marketing for maximum impact. The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast production and marketing agency.Subscribe for fresh insights into successful content growth. New episode every Tuesday. Learn more and explore other episodes at <a href="https://contentmavericks.club/" rel="nofollow">contentmavericks.club</a> TOPICS COVERED01:41 The Building Your Brand podcast - Audience and Reach03:50 Why choose a podcast - Liz Mosley’s early ambitions for her show06:01 Building A Personal Brand - has Liz raised her professional profile through podcasting?07:48 Securing sponsorship with Adobe and Flodesk16:14 Re-purposing content - feeding the social media monster22:04 The biggest podcast growth mechanism for Liz Mosley28:57 Advice for podcasters looking for consistency and growth ﻿SUPPORT THE SHOWJoin the Club - <a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a>Tell us what you think in our <a href="https://forms.zohopublic.eu/creativekin/form/TheContentMavericksClubFeedback/formperma/K2yimkDideUR1Yha9egOaJ97ABUo0Emgt1AMTlSUgL0" rel="nofollow">30-second feedback quiz</a>Support The Content Mavericks Club with a <a href="https://creativekin.co.uk/content-mavericks-support" rel="nofollow">one-off donation</a> ABOUT LIZ MOSLEYLiz Mosley is a graphic designer with over 15 years experience.She now specialises in creating creative branding, animated GIFS and websites for small business owners.She hosts the Building Your Brand podcast which with the help of her guests and solo episodes helps small businesses owners feel more confident about all aspects of branding and marketing.Liz also teaches courses and workshops showing people how to create their own branding and GIFS if they don’t have the budget to outsource it.Her goal for her clients and students is for them to come away with branding that they love that helps them to feel so proud and confident promoting their businesses and sharing what they do with the world.. RESOURCESFollow Liz Mosley: <a href="https://www.instagram.com/lizmmosley/" rel="nofollow">Instagram</a> <a href="https://www.tiktok.com/@lizmmmosley" rel="nofollow">TiTok</a> <a href="https://twitter.com/lizmmosley" rel="nofollow">X</a> <a href="https://www.youtube.com/channel/UCSqyb9c7lImk7Q59G_S-wZg" rel="nofollow">YouTube</a> <a href="https://www.linkedin.com/in/liz-mosley/" rel="nofollow">LinkedIn</a>Visit <a href="https://www.lizmosley.net/" rel="nofollow">Liz Mosley Design</a>Explore the <a href="https://www.lizmosley.net/podcast" rel="nofollow">Building Your Brand</a> podcast THE CONTENT MAVERICKS CLUB<a href="http://contentmavericks.club/" rel="nofollow">The Content Mavericks Club webpage</a><a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a> for guest updates and featured content to help you grow as a content professional.Tell us what you think in our

Building Your Personal Brand - One Podcast Episode At A Time

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/3/3/12/5df76911-fb02-4667-89af-f41e2d0217a1_stream.mp3

Genevieve Hassan has achieved what many podcasters and content creators dream of. She has built her content creation into a full-time concern.Genevieve’s show, Celebrity Catchup: Life After that Thing I Did, launched in Summer 2020, at a time when much of the world was in the grip of the Covid pandemic.The show quickly found an audience among nostalgic devotees of pop culture keen to get a glimpse into the lives of celebrities from the 1980s.Genevieve tells Jason Caffrey, CEO of podcast agency Creative Kin, how a distribution deal with Virgin Atlantic cemented the podcast’s success.And how she runs a 7 million-view YouTube channel for her cats too.Follow the Content Mavericks Club for actionable insights from featured content experts that help you hit your content marketing goals.Learn more, and explore other episodes at <a href="https://contentmavericks.club" rel="nofollow">contentmavericks.club</a> SUPPORT THE SHOWJoin the Club - <a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a> for guest updates and featured content to help you grow as a content professional.Tell us what you think in our <a href="https://forms.zohopublic.eu/creativekin/form/TheContentMavericksClubFeedback/formperma/K2yimkDideUR1Yha9egOaJ97ABUo0Emgt1AMTlSUgL0" rel="nofollow">30-second feedback quiz</a>Support The Content Mavericks Club with a <a href="https://creativekin.co.uk/content-mavericks-support" rel="nofollow">one-off donation</a> TOPICS COVERED01:31 Six Seasons of Celebrity Catchup - show audience and reach04:47 Winner of Best Film &amp; TV Podcast and Independent Podcast of the Year07:55 Booking Guests - Who Does Genevieve Bring On To Celebrity Catchup?12:49 How To Prepare Interviews And Get The Best from Podcast Guests16:21 A No-Video Podcast Promotion Strategy18:35 Virgin Atlantic distribution - winning and renewing a commercial contract.23:33 Teddy and Sushi - The 7 million-view Cat YouTube Channel27:25 Takeaways for Indie podcasters from an award-winning creator RESOURCESFollow Genevieve Hassan: <a href="https://twitter.com/JournoGenevieve" rel="nofollow">X</a> <a href="https://www.linkedin.com/in/genevievehassan" rel="nofollow">LinkedIn</a>Explore the <a href="https://www.celebritycatchup.com/" rel="nofollow">Celebrity Catchup: Life After That Thing I Did</a> podcastCelebrity Catchup on social: <a href="https://twitter.com/CelebCatchUpPod" rel="nofollow">X</a> <a href="https://www.instagram.com/celebritycatchuppodcast/" rel="nofollow">Insta</a> THE CONTENT MAVERICKS CLUB<a href="http://contentmavericks.club/" rel="nofollow">The Content Mavericks Club webpage</a><a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a> for guest updates and featured content to help you grow as a content professional.Tell us what you think in our <a href="https://forms.zohopublic.eu/creativekin/form/TheContentMavericksClubFeedback/formperma/K2yimkDideUR1Yha9egOaJ97ABUo0Emgt1AMTlSUgL0" rel="nofollow">30-second feedback quiz</a>Support The Content Mavericks Club with a <a href="https://creativekin.co.uk/content-mavericks-support" rel="nofollow">one-off donation</a>Connect with show host <a href="https://www.linkedin.com/in/jason-caffrey/" rel="nofollow">Jason Caffrey on LinkedIn</a>Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:<a href="https://www.linkedin.com/company/creativekinhq" rel="nofollow">LinkedIn</a>

Genevieve Hassan has achieved what many podcasters and content creators dream of. She has built her content creation into a full-time concern.Genevieve’s show, Celebrity Catchup: Life After that Thing I Did, launched in Summer 2020, at a time when much of the world was in the grip of the Covid pandemic.The show quickly found an audience among nostalgic devotees of pop culture keen to get a glimpse into the lives of celebrities from the 1980s.Genevieve tells Jason Caffrey, CEO of podcast agency Creative Kin, how a distribution deal with Virgin Atlantic cemented the podcast’s success.And how she runs a 7 million-view YouTube channel for her cats too.Follow the Content Mavericks Club for actionable insights from featured content experts that help you hit your content marketing goals.Learn more, and explore other episodes at <a href="https://contentmavericks.club" rel="nofollow">contentmavericks.club</a> SUPPORT THE SHOWJoin the Club - <a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a> for guest updates and featured content to help you grow as a content professional.Tell us what you think in our <a href="https://forms.zohopublic.eu/creativekin/form/TheContentMavericksClubFeedback/formperma/K2yimkDideUR1Yha9egOaJ97ABUo0Emgt1AMTlSUgL0" rel="nofollow">30-second feedback quiz</a>Support The Content Mavericks Club with a <a href="https://creativekin.co.uk/content-mavericks-support" rel="nofollow">one-off donation</a> TOPICS COVERED01:31 Six Seasons of Celebrity Catchup - show audience and reach04:47 Winner of Best Film &amp; TV Podcast and Independent Podcast of the Year07:55 Booking Guests - Who Does Genevieve Bring On To Celebrity Catchup?12:49 How To Prepare Interviews And Get The Best from Podcast Guests16:21 A No-Video Podcast Promotion Strategy18:35 Virgin Atlantic distribution - winning and renewing a commercial contract.23:33 Teddy and Sushi - The 7 million-view Cat YouTube Channel27:25 Takeaways for Indie podcasters from an award-winning creator RESOURCESFollow Genevieve Hassan: <a href="https://twitter.com/JournoGenevieve" rel="nofollow">X</a> <a href="https://www.linkedin.com/in/genevievehassan" rel="nofollow">LinkedIn</a>Explore the <a href="https://www.celebritycatchup.com/" rel="nofollow">Celebrity Catchup: Life After That Thing I Did</a> podcastCelebrity Catchup on social: <a href="https://twitter.com/CelebCatchUpPod" rel="nofollow">X</a> <a href="https://www.instagram.com/celebritycatchuppodcast/" rel="nofollow">Insta</a> THE CONTENT MAVERICKS CLUB<a href="http://contentmavericks.club/" rel="nofollow">The Content Mavericks Club webpage</a><a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a> for guest updates and featured content to help you grow as a content professional.Tell us what you think in our <a href="https://forms.zohopublic.eu/creativekin/form/TheContentMavericksClubFeedback/formperma/K2yimkDideUR1Yha9egOaJ97ABUo0Emgt1AMTlSUgL0" rel="nofollow">30-second feedback quiz</a>Support The Content Mavericks Club with a <a href="https://creativekin.co.uk/content-mavericks-support" rel="nofollow">one-off donation</a>Connect with show host <a href="https://www.linkedin.com/in/jason-caffrey/" rel="nofollow">Jason Caffrey on LinkedIn</a>Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:<a href="https://www.linkedin.com/company/creativekinhq" rel="nofollow">LinkedIn</a>

Celebrity Podcast Vs YouTube Cats - Which Earns Most?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/3/3/12/30032234-ddac-4148-b569-4a1344da2886_stream.mp3

How can a podcast drive lead generation for your business?Amardeep Parmar is the co-founder of a social enterprise and for-profit business with a podcast right at its heart.From content generation to networking, building trust and developing leads, Amardeep&#39;s show is the hub of a very busy business fly-wheel - with lots of spokes.Amardeep tells Jason Caffrey, CEO of podcast agency Creative Kin exactly why and how his podcast holds a core position in his endeavour.Follow the Content Mavericks Club for actionable insights from featured content experts that help you hit your content marketing goals.Learn more and explore other episodes at <a href="https://contentmavericks.club/" rel="nofollow">contentmavericks.club</a> SUPPORT THE SHOWJoin the Club - <a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a>Tell us what you think in our <a href="https://forms.zohopublic.eu/creativekin/form/TheContentMavericksClubFeedback/formperma/K2yimkDideUR1Yha9egOaJ97ABUo0Emgt1AMTlSUgL0" rel="nofollow">30-second feedback quiz</a>Support The Content Mavericks Club with a <a href="https://creativekin.co.uk/content-mavericks-support" rel="nofollow">one-off donation</a> THE GUESTAmardeep Parmar is Co-Founder of The BAE HQ, host of Entrepreneur&#39;s Handbook podcast and angel investor.In January 2020, Amardeep started writing online and became the second-fastest growing writer on Medium.com behind only Barack Obama.He became a full-time creator in June 2021, ran two podcasts and interviewed the likes of the cofounders of Netflix and Twitter.After he lost his father in 2022 Amardeep&#39;s focus shifted to The BAE HQ with the goal of using my his creator growth to help British Asian Entrepreneurs (BAEs). RESOURCES<a href="https://www.thebaehq.com" rel="nofollow">The BAE HQ</a><a href="https://www.linkedin.com/in/amardeepsparmar/" rel="nofollow">Amardeep Parmar</a><a href="https://www.hsbcinnovationbanking.com" rel="nofollow">HSBC Innovation Banking</a> TOPICS COVERED00:03 Introduction01:27 The BAE HQ: Connecting Entrepreneurs With Investors02:39 Spinning The Network Wheel: The BAE HQ Connection Model04:09 The BAE HQ Podcast: Fitting The Show Into The Business Model07:01 Creating Profitable Connects From Podcast Community10:00 Converting Podcast Listeners Into Email Subscribers11:48 Testing The BAE HQ podcast against goals14:42 HSBC Innovation Banking sponsorship and growth ambitions18:03 Why podcasting is the right tool for the job21:26 How podcasts deepen relationships between host, listener and brand.23:11 Booking podcast guests: get comfortable then shoot for the stars28:56 What it&#39;s like to interview big-name founders31:16 Amardeep Parmar&#39;s top benefits of podcasting for The BAE HQ THE CONTENT MAVERICKS CLUB<a href="http://contentmavericks.club/" rel="nofollow">The Content Mavericks Club webpage</a><a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a> for guest updates and featured content to help you grow as a content professional.Tell us what you think in our <a href="https://forms.zohopublic.eu/creativekin/form/TheContentMavericksClubFeedback/formperma/K2yimkDideUR1Yha9egOaJ97ABUo0Emgt1AMTlSUgL0" rel="nofollow">30-second feedback quiz</a>Support The Content Mavericks Club with a <a href="https://creativekin.co.uk/content-mavericks-support" rel="nofollow">one-off donation</a>Connect with show host <a href="https://www.linkedin.com/in/jason-caffrey/" rel="nofollow">Jason...</a>

How can a podcast drive lead generation for your business?

Amardeep Parmar is the co-founder of a social enterprise and for-profit business with a podcast right at its heart.

From content generation to networking, building trust and developing leads, Amardeep&#39;s show is the hub of a very busy business fly-wheel - with lots of spokes.

Amardeep tells Jason Caffrey, CEO of podcast agency Creative Kin exactly why and how his podcast holds a core position in his endeavour.

Follow the Content Mavericks Club for actionable insights from featured content experts that help you hit your content marketing goals.

Learn more and explore other episodes at contentmavericks.club

Get bonus content, early access to live events and a heads up on future guests when you subscribe to the Content Mavericks Club newsletter: contentmavericks.club/subscribe


SUPPORT THE SHOW

Join the Club - Get The Content Mavericks Club Newsletter

Tell us what you think in our 30-second feedback quiz

Support The Content Mavericks Club with a one-off donation

 

THE GUEST

Amardeep Parmar is Co-Founder of The BAE HQ, host of Entrepreneur&#39;s Handbook podcast and angel investor.

In January 2020, Amardeep started writing online and became the second-fastest growing writer on Medium.com behind only Barack Obama.

He became a full-time creator in June 2021, ran two podcasts and interviewed the likes of the cofounders of Netflix and Twitter.

After he lost his father in 2022 Amardeep&#39;s focus shifted to The BAE HQ with the goal of using my his creator growth to help British Asian Entrepreneurs (BAEs).

 

RESOURCES

https://www.thebaehq.com
https://www.linkedin.com/in/amardeepsparmar
https://www.hsbcinnovationbanking.com


TOPICS COVERED

00:03 Introduction

01:27 The BAE HQ: Connecting Entrepreneurs With Investors

02:39 Spinning The Network Wheel: The BAE HQ Connection Model

04:09 The BAE HQ Podcast: Fitting The Show Into The Business Model

07:01 Creating Profitable Connects From Podcast Community

10:00 Converting Podcast Listeners Into Email Subscribers

11:48 Testing The BAE HQ podcast against goals

14:42 HSBC Innovation Banking sponsorship and growth ambitions

18:03 Why podcasting is the right tool for the job

21:26 How podcasts deepen relationships between host, listener and brand.

23:11 Booking podcast guests: get comfortable then shoot for the stars

28:56 What it&#39;s like to interview big-name founders

31:16 Amardeep Parmar&#39;s top benefits of podcasting for The BAE HQ

 

THE CONTENT MAVERICKS CLUB

https://www.creativekin.co.uk/content-mavericks-club

Tell us what you think in our 30-second feedback quiz:
https://contentmavericks.club/feedback

Support The Content Mavericks Club with a one-off donation: https://contentmavericks.club/support

Connect with Show Host Jason Caffrey:
https://www.linkedin.com/in/jason-caffrey/
https://twitter.com/jasoncaffrey

Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels.

Launch and grow your podcast at https://creativekin.co.uk/launch







Connect with show host Jason Caffrey on LinkedIn

Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:

LinkedIn

Instagram

YouTube

TikTok

X

Pinterest

Check out Creative Kin to discover how to launch and grow your podcast.

Podcasting For Lead Generation: Making Your Show Work For You

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/3/3/12/5364cbe9-5cae-4295-981c-2c19a83ab24c_stream.mp3

Who is listening to podcasts in the UK? How are they listening and where? What are they doing while they listen? BBC Commercial Strategy Manager Adam Bowie unpacks UK podcast listener data with Jason Caffrey, CEO of podcast production agency Creative Kin. SUPPORT THE SHOWJoin the Club - <a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a>Tell us what you think in our <a href="https://forms.zohopublic.eu/creativekin/form/TheContentMavericksClubFeedback/formperma/K2yimkDideUR1Yha9egOaJ97ABUo0Emgt1AMTlSUgL0" rel="nofollow">30-second feedback quiz</a>Support The Content Mavericks Club with a <a href="https://creativekin.co.uk/content-mavericks-support" rel="nofollow">one-off donation</a> ABOUT ADAM BOWIEAdam is a media business development manager, strategist and analyst with more than 20 years’ experience across all forms of media, with a specialism in audio. He regularly publishes analysis of UK podcast listening data on his blog. Adam also works on a cycling podcast. RESOURCESFollow Adam Bowie: <a href="https://www.linkedin.com/in/adambowie/?originalSubdomain=uk" rel="nofollow">LinkedIn</a> <a href="https://twitter.com/adambowie?lang=en" rel="nofollow">X</a> <a href="https://www.instagram.com/adambowie/" rel="nofollow">Instagram</a> <a href="https://www.youtube.com/c/AdamBowie" rel="nofollow">YouTube</a>Visit <a href="https://dev.adambowie.com/blog/" rel="nofollow">Adam Bowie’s blog</a>Check out Adam’s <a href="https://www.adambowie.com/blog/tag/ofcom-podcast-survey/" rel="nofollow">deep dives into Ofcom Podcast Surveys</a>Explore Edison’s <a href="https://www.edisonresearch.com/solution-cat/podcast-research/" rel="nofollow">podcast research</a> TOPICS COVERED00:56 UK podcast listener data - can it be trusted?02:59 How many UK adults listen to podcasts regularly?06:47 Which age group consumes the most podcasts in the UK?07:28 Changing podcast listening habits09:37 The unique way YouTube does podcasting18:13 What UK listeners are doing while they listen to podcasts22:09 How new technology has changed podcast listening28:56 Niche no more: how podcasting is penetrating the mainstream THE CONTENT MAVERICKS CLUB<a href="http://contentmavericks.club/" rel="nofollow">The Content Mavericks Club webpage</a><a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a> for guest updates and featured content to help you grow as a content professional.Tell us what you think in our <a href="https://forms.zohopublic.eu/creativekin/form/TheContentMavericksClubFeedback/formperma/K2yimkDideUR1Yha9egOaJ97ABUo0Emgt1AMTlSUgL0" rel="nofollow">30-second feedback quiz</a>Support The Content Mavericks Club with a <a href="https://creativekin.co.uk/content-mavericks-support" rel="nofollow">one-off donation</a>Connect with show host <a href="https://www.linkedin.com/in/jason-caffrey/" rel="nofollow">Jason Caffrey on LinkedIn</a>Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:<a href="https://www.linkedin.com/company/creativekinhq" rel="nofollow">LinkedIn</a><a href="https://www.instagram.com/creativekinhq/" rel="nofollow">Instagram</a><a href="https://www.youtube.com/@creativekinhq?app=desktop" rel="nofollow">YouTube</a><a href="https://www.tiktok.com/@creativekinhq" rel="nofollow">TikTok</a><a href="https://twitter.com/creativekinhq" rel="nofollow">X</a><a href="https://www.tiktok.com/@creativekinhq" rel="nofollow">Pinterest</a>Check out

Who's Listening? The UK Podcast Audience Unpacked

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/3/3/12/462703f5-077b-4baa-aa30-fa115c038648_stream.mp3

What does it take to launch and grow a podcast at a community-based arts organisation?And is it worth the effort for non-profits?As CEO of Greenwich Dance, Melanie Precious hosted five seasons of the dance podcast Talking Moves.Launched as a vehicle to connect with dance artists, the show expanded the reach of Greenwich Dance beyond its South London base, giving scope for conversations with renowned national and international figures such as Karthika Naïr, Sir Nicholas Hytner and Tarek Iskander.In this episode of The Content Mavericks Club, Melanie describes how Talking Moves generated input as well as output, feeding back actionable ideas to Greenwich Dance that shaped its trajectory as an arts charity.Visit the <a href="https://creativekin.co.uk/content-mavericks/podcasting-for-non-profit" rel="nofollow">Podcasting for Non-Profit</a> episode web page for more, or explore other episodes at contentmavericks.club SUPPORT THE SHOWJoin the Club - <a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a> for guest updates and featured content to help you grow as a content professional.Tell us what you think in our <a href="https://forms.zohopublic.eu/creativekin/form/TheContentMavericksClubFeedback/formperma/K2yimkDideUR1Yha9egOaJ97ABUo0Emgt1AMTlSUgL0" rel="nofollow">30-second feedback quiz</a>Support The Content Mavericks Club with a <a href="https://creativekin.co.uk/content-mavericks-support" rel="nofollow">one-off donation</a> TOPICS COVERED01:43 How the Talking Moves podcast got started04:04 Recording during COVID lockdown05:48 Expanding horizons and a positive feedback loop from Talking Moves08:32 Moving Greenwich Dance to a physical-digital hybrid model12:31 The Talking Moves podcast audience - understanding who is listening.18:56 Justifying the cost of running a podcast22:05 Deciding on a discussion format for the podcast27:02 Running the show with ambitious production values30:53 Talking Moves as a legacy of Greenwich Dance33:03 Getting the podcasting bug38:22 Podcasting tips for non-profit organisations RESOURCES<a href="https://www.linkedin.com/in/melanieprecious/?originalSubdomain=uk" rel="nofollow">Melanie Precious</a><a href="https://greenwichdance.org.uk" rel="nofollow">Greenwich Dance</a><a href="https://greenwichdance.org.uk/talking-moves/" rel="nofollow">Talking Moves podcast</a> THE CONTENT MAVERICKS CLUB<a href="http://contentmavericks.club/" rel="nofollow">The Content Mavericks Club webpage</a><a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a> for guest updates and featured content to help you grow as a content professional.Tell us what you think in our <a href="https://forms.zohopublic.eu/creativekin/form/TheContentMavericksClubFeedback/formperma/K2yimkDideUR1Yha9egOaJ97ABUo0Emgt1AMTlSUgL0" rel="nofollow">30-second feedback quiz</a>Support The Content Mavericks Club with a <a href="https://creativekin.co.uk/content-mavericks-support" rel="nofollow">one-off donation</a>Connect with show host <a href="https://www.linkedin.com/in/jason-caffrey/" rel="nofollow">Jason Caffrey on LinkedIn</a>Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:<a href="https://www.linkedin.com/company/creativekinhq" rel="nofollow">LinkedIn</a><a href="https://www.instagram.com/creativekinhq/" rel="nofollow">Instagram</a>

Podcasting For Non-Profits - Is it worth the effort?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/3/3/12/be8368d3-8932-4415-b7d5-6181bfd251e1_stream.mp3

What does it mean to build a community around a podcast?And how is it best achieved?Matthew Butler built a podcast about drug and alcohol addiction into a 500 downloads-per-episode show that brought a major event to his home city of Hull.Matthew unpacks how he leveraged celebrities and influencers like Liberty X singer Michelle Heaton and BBC Radio London presenter Claira Hermet to help get his podcast in front of a bigger audience.With some impressive stats under his belt Matthew quickly persuaded service commissioners at Hull City Council to invest in what he was doing.The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast production and marketing agency.Subscribe for fresh insights into successful content growth. New episode every Tuesday. Learn more and explore other episodes at <a href="https://contentmavericks.club/" rel="nofollow">contentmavericks.club</a> SUPPORT THE SHOWJoin the Club - <a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a>Tell us what you think in our <a href="https://forms.zohopublic.eu/creativekin/form/TheContentMavericksClubFeedback/formperma/K2yimkDideUR1Yha9egOaJ97ABUo0Emgt1AMTlSUgL0" rel="nofollow">30-second feedback quiz</a>Support The Content Mavericks Club with a <a href="https://creativekin.co.uk/content-mavericks-support" rel="nofollow">one-off donation</a> ABOUT MATTHEW BUTLERMatthew works with Change Grow Live, a nationwide charity that helps tens of thousands of people each day.His role as the Connecting Communities Lead allows him to holistically support adult service users to initiate recovery from drug and/or alcohol dependence.His aim is to empower people to build their own recovery capital and support them to move into long term sustained recovery and social re-integration.It is Matthew&#39;s responsibility to co-ordinate the work and development of all &#39;Pathways to Recovery&#39; through Peer Mentors, Volunteers and provide a point of liaison for Service Users and their feedback. RESOURCES<a href="https://renew.buzzsprout.com" rel="nofollow">Believe In People podcast</a><a href="https://www.changegrowlive.org/hull-renew" rel="nofollow">Change Grow Live Hull</a><a href="https://www.linkedin.com/in/matthew-butler-b502b0178/?originalSubdomain=uk" rel="nofollow">Matthew Butler</a><a href="https://www.changegrowlive.org/hull-renew" rel="nofollow">Change Grow Live Addiction Recovery And Support</a><a href="https://www.facesandvoicesofrecoveryuk.org" rel="nofollow">Faces And Voices Of Recovery UK</a> TOPICS COVERED01:02 Introducing Matthew Butler03:40 Matthew&#39;s podcast: Believe In People07:08 Believe in People - the goals for the podcast08:05 How Matthew got investment buy-in for his podcast11:03 Who is Mathew&#39;s ideal listener?12:48 Hard to reach audiences - is the podcast the right tool?16:45 Which podcast promotion tactics work for Mathew&#39;s show19:46 Matthew&#39;s most successful social channels for podcast promotion21:37 Measuring the podcast&#39;s ROI23:54 Not about the money - what&#39;s the objective for Believe In People?25:51 How the Believe In People podcast brought brought the UK National Recovery Walk to Hull27:59 The coming year for the Believe In People podcast29:26 Getting personal: what Matthew you gets out of podcasting THE CONTENT MAVERICKS CLUB<a href="http://contentmavericks.club/" rel="nofollow">The Content Mavericks Club webpage</a>

Building Community With A Podcast: Stigma, celebrity and a national live event

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/3/3/12/072c6f1e-880c-4757-93f0-f70c425a4391_stream.mp3

How can podcasters use Search Engine Optimisation to drive growth for their show?And how many downloads does a podcast need to attract sponsorship?The SEO Mindset, the podcast Sarah McDowell co-hosts with career coach Tamzin Suleman, has grown its audience by more than 400% over the two years since it launched.And after starting the show as a passion project, Sarah has now secured the third commercial sponsor for the podcast.Sarah says her success in attracting sponsors to the show is not about massive download numbers. Instead she says it is more important to show sponsors they can reach an active listenership through The SEO Mindset.&#34;I&#39;m a firm believer that you can still get sponsors if you are aligned with any sponsor, any brand, any organization,&#34; Sarah says, &#34;if they know that they can have access to an engaged audience.&#34;The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast production and marketing agency.Subscribe for fresh insights into successful content growth. New episode every Tuesday. Learn more and explore other episodes at <a href="https://contentmavericks.club/" rel="nofollow">contentmavericks.club</a> SUPPORT THE SHOWJoin the Club - <a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a>Tell us what you think in our <a href="https://forms.zohopublic.eu/creativekin/form/TheContentMavericksClubFeedback/formperma/K2yimkDideUR1Yha9egOaJ97ABUo0Emgt1AMTlSUgL0" rel="nofollow">30-second feedback quiz</a>Support The Content Mavericks Club with a <a href="https://creativekin.co.uk/content-mavericks-support" rel="nofollow">one-off donation</a> ABOUT SARAH MCDOWELLSarah has been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world&#39;s only growth-orientated podcast host.She is a self-confessed SEO nerd. Sarah finds the industry fascinating and love learning how search engines like Google work.And she is a bit of a podcast addict - The SEO Mindset is the fourth podcast she has hosted.Sarah is also a speaker and trainer. RESOURCES<a href="https://theseomindset.co.uk" rel="nofollow">The SEO Mindset podcast</a><a href="https://twitter.com/sarahmcduk?lang=en" rel="nofollow">Sarah McDowell</a><a href="https://www.tazminsuleman.com" rel="nofollow">Tazmin Suleman</a><a href="https://www.womenintechseo.com" rel="nofollow">Women In Tech SEO Community</a><a href="https://www.captivate.fm" rel="nofollow">Captivate podcast hosting</a><a href="https://getstat.com" rel="nofollow">Stat Search Analysis</a><a href="https://brightonseo.com" rel="nofollow">Brighton SEO</a><a href="https://siliconbrighton.com" rel="nofollow">Silicon Brighton</a> TOPICS COVERED00:00 Introducing SEO expert and podcaster Sarah McDowell01:44 The SEO Mindset podcast - what it&#39;s about and who it&#39;s for04:18 Sarah&#39;s podcast in 202406:19 Stat Search Analytics - the latest sponsor for The SEO Mindset08:54 Why you don&#39;t need a massive audience to attract a sponsor11:17 How many downloads does The SEO Mindset achieve?14:16 The Sponsorship Deal Part 1- what Stat Search Analysis gets15:39 The Sponsorship Deal Part 2 - what The SEO Mindset gets out of it17:04 Taking The SEO Mindset live in front of an audience19:57 Taking donations with Buy Me A Coffee22:58 Podcasting - staying sane and keeping it fun25:05 Making the best of tools that make life...

SEO for Podcasters - How an indie show achieved 400% growth

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/3/3/12/5704ca75-95ab-465c-8c98-05d5417906ae_stream.mp3

The Content Mavericks Club is the podcast for content makers and content marketers who like to do things their own way.You don’t want to be told how to do your content thing. We get it.But you want to know how all those other bloggers, TikTokkers and podcasters got their battle scars, right?Just because you want to do your content your way, doesn’t mean you don’t want to know how other content professionals do theirs.Because that&#39;s the best way to learn and grow as a content professional.Bottom line, you want to be better at content tomorrow than you are today.And that&#39;s what The Content Mavericks Club is about - what works, what doesn&#39;t work, and why, from the mouths of the people who&#39;ve done it.Each episode is a deep-dive with an experienced content professional into what they do, how they do it, what they put in and what they get out.So if you want to up your content game, and learn from other content pros who really have been there, done that - join Creative Kin CEO Jason Caffrey, every Tuesday, for the Content Mavericks Club.Learn more at contentmavericks.clubLINKS:<a href="http://contentmavericks.club" rel="nofollow">The Content Mavericks Club webpage</a><a href="https://creativekin.co.uk/content-mavericks-newsletter" rel="nofollow">Get The Content Mavericks Club Newsletter</a> for guest updates and featured content to help you grow as a content professional.Connect with show host <a href="https://www.linkedin.com/in/jason-caffrey/" rel="nofollow">Jason Caffrey on LinkedIn</a>Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:<a href="https://www.linkedin.com/company/creativekinhq" rel="nofollow">LinkedIn</a><a href="https://www.instagram.com/creativekinhq/" rel="nofollow">Instagram</a><a href="https://www.youtube.com/@creativekinhq?app=desktop" rel="nofollow">YouTube</a><a href="https://www.tiktok.com/@creativekinhq" rel="nofollow">TikTok</a><a href="https://twitter.com/creativekinhq" rel="nofollow">X</a><a href="https://www.tiktok.com/@creativekinhq" rel="nofollow">Pinterest</a>

Introducing The Content Mavericks Club

Actionable insights for content professionals who want to accelerate the return on their digital marketing. Get concrete takeaways from seasoned experts and raise your content marketing game - whichever channels you work on. From YouTube to blogging, podcasts to TikTok, meet the content mavericks who get it right, get it wrong and then get back in the game. Hosted by Jason Caffrey, CEO at podcast agency Creative Kin. Raise your content marketing game. Every Wednesday.