- Ep 41: End of Season Two Reflection
It’s the final episode of season two! Join Joyann and Jade as they reflect on the podcast’s second season, including their favourite episodes, lessons they’ve learned and podcast highlights.
Be sure to let us know what you want to see for season three! See you after the break!
You can watch the podcast here.
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You can find the transcript here.
Useful links:
Ep 31: How to Make Your SEO Inclusive with Crystal Carter
Ep 27: How to Market Yourself Inclusively with Teresa Heath-Wareing
Ep 34: How will AI affect Graphic Design with Liz Mosley
Ep 25: Inclusive Design Deep Dive with Eriol Fox
Ep 33: The Evolution of Inclusive Marketing with David Maher Roberts
Ep 38: The Benefits of Being White in Inclusive Marketing with Jon Payne
You can find Inclued here:
22m | Feb 13, 2024 - Ep 40: How to Use AI in Marketing with Laura Gemmell
In this episode, Joyann is joined by Laura Gemmell and together they delve into the world of artificial intelligence.
They discuss the construction of chat GPT, offer practical tips on how to use it and explore a myriad of ways AI can be utilised. They also address the issue of bias in AI.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find Laura here:
Useful links:
Drake and The Weekend Deep Fake
‘Be Right Back’ Black Mirror Episode
‘White Christmas’ Black Mirror Episode
You can find Inclued here:
44m | Feb 6, 2024 - Ep 39: Scaling Inclusive Marketing to a Team of 600+ with Bianka Faustin
In this episode, Joyann is joined by Bianka Faustin and together they delve into scaling inclusive marketing. Their discussion includes valuable tips for working with marginalised communities and explores the nuances of engaging with Black target audiences.
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You can find the transcript here.
Useful links:
You can find Inclued here:
1h 9m | Jan 30, 2024 - Ep 38: The Benefits of Being White in Inclusive Marketing with Jon Payne
In this episode, Joyann is joined by Jon Payne. Together they discuss the perspective and benefits of being white in inclusive marketing, along with other topics such as web accessibility and the impact of AI on SEO. Jon also shares stories of resistance to inclusive marketing from the past and they discuss how to combat this problem.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
W3C Accessibility Standards Overview
You can find Inclued here:
1h 5m | Jan 23, 2024 - Ep 37: The Impact of an Inclusive Tone of Voice with Jess Hellens
Join Joyann and guest Jess Hellens as they delve into the importance of tone of voice in communication and how it plays a pivotal role in attracting the right people to your brand while excluding those who may not align with your values.
They also explore the concept of an inclusive workspace and authenticity online. Tune in to hear more about these crucial aspects of successful marketing and team building.
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You can find the transcript here.
You can find Jess Hellens here:
You can find Wild Coworking here:
Useful links:
Listen to Jess’ previous episode on the podcast here
Small Is Beautiful: A Study of Economics As If People Mattered
You can find Inclued here:
51m | Jan 16, 2024 - Ep 36: How You Can Make Product Marketing Inclusive with Jonathon Thornton
In this episode, Joyann is joined by Jonathon Thornton, Senior Creative at Surreal.
Together they delve into a wide variety of topics including the comparisons of social-first and social-last marketing strategies, how to respond to comments and how to successfully include International Women's Day and Pride into your marketing efforts.
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You can find the transcript here.
Useful links:
Burger King, Women Belong in the Kitchen
Warburtons Mad about the Bread with Samuel L Jackson
Warburtons GoodBagels with Robert De Niro
Bic International Women’s Day ad
Surreal Celebrity Names Campaign
You can find Inclued here:
49m | Jan 9, 2024 - Ep 35: Reacting to Christmas Ads
It’s the last episode of 2023! Join Joyann as she reacts to some of Jade’s favourite Christmas ads and as they discuss how to do an inclusive Christmas ad right.
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You can find the transcript here.
Useful links:
Ritz The Gathering: Where There's Love, There's Family
You can find Inclued here:
19m | Dec 19, 2023 - Ep 34: How will AI affect Graphic Design with Liz Mosley
In the episode, Joyann is joined by Graphic Design extraordinaire Liz Mosley!
Together they discuss the impact of AI on graphic design and inclusive marketing as well as a range of other topics including the usability of Canva, outdated design terminology, the importance of inclusive language and website accessibility!
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You can find the transcript here.
You can find Liz here:
The Building Your Brand Podcast
Design your own branding course
Twitter
Useful links:
You can find Inclued here:
57m | Dec 12, 2023 - Ep 33: The Evolution of Inclusive Marketing with David Maher Roberts
In this insightful episode, Joyann is joined by David Maher Roberts. Together, they delve into the world of print marketing, reminisce on marketing from the 90s, underscore the importance of understanding cultural nuances in marketing strategies and predict the future of inclusive marketing.
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You can find the transcript here.
You can find David here:
AI tools mentioned:
Campaigns mentioned:
You can find Inclued here:
1h 0m | Dec 5, 2023 - Ep 31: Marketing Internationally: McDonald's Case Study
In this mini-episode, we break down the ‘Raise your Arches’ Campaign from McDonald’s. The campaign had two versions, one aired in the UK and the other in the Middle East.
Join Joyann and Jade as they compare the two and discuss marketing inclusively internationally.
You can watch the podcast here.
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You can find the transcript here.
Useful links:
You can find Inclued here:
16m | Nov 28, 2023 - Ep 31: How to Make Your SEO Inclusive with Crystal Carter
Join Joyann and guest Crystal Carter in this episode to discover more about how to marry SEO and inclusivity together. Their discussion includes topics such as web accessibility, search bars, the term BAME and using your audience’s language.
You can watch the podcast here.
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You can find the transcript here.
You can find Crystal here:
Crystla’s articles on Wix Learning Hub
Useful links:
Introduction to Web Accessibility
Pinterest announces inclusive product updates
How to Create User-first Content
What Is Schema Markup & How to Implement Structured Data
You can find Inclued here:
1h 3m | Nov 21, 2023 - Ep 30: Tips for Inclusive Social Media Marketing
In this episode, Joyann and Jade will walk you through some nifty tips and suggestions on how to make your social media platforms more inclusive. They'll be covering topics like alt text, stock photos and the fascinating world of influencer marketing!
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Ep 12: Inclusive Marketing from a Content Creators Perspective with Joy Ofodu
Ep 17: The Rundown on Inclusive Influencer Marketing with Charlotte Stavrou
You can find Inclued here:
21m | Nov 14, 2023 - Ep 29: The Internal Process of Incorporating Inclusive Marketing with Gemma Comley
In this episode, we delve into the importance of inclusivity in workplaces with guest Gemma Comley. We discuss the B-Corp movement and its influence on business values and explore the effects of internal inclusive practices.
Join us as we examine the practical steps businesses can take to incorporate inclusive marketing into their marketing practices.
You can watch the podcast here.
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You can find the transcript here.
You can find Ghyston here:
Useful links:
You can find Inclued here:
39m | Nov 7, 2023 - Ep 28: How does generative AI impact inclusive marketing?
In this episode, Joyann discusses how marketers can use generative AI and why they need to be cautious of the outcomes.
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You can find the transcript here.
Useful links:
You can find Inclued here:
8m | Oct 31, 2023 - Ep 27: How to Market Yourself Inclusively with Teresa Heath-Wareing
Join us in this episode as we delve into a thought-provoking discussion on diversity in conferences, the portrayal of bodies in marketing, strategies for marketing yourself, and the process of unlearning corporate marketing practices.
Our guest Teresa Heath-Wareing shares her insights and experiences, shedding light on the importance of inclusivity and redefining traditional marketing norms.
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You can find the transcript here.
You can watch the episode on YouTube here.
Find Teresa here:
Useful Links:
You can find Inclued here:
1h 8m | Oct 24, 2023 - Ep 26: What is inclusive language?
In this episode of Marketing Made Inclusive, Joyann and Jade explore the concept of inclusive language. Join them as they discuss what inclusive language is and practical examples of how to implement it.
You can watch the podcast here.
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You can find the transcript here.
Useful links:
Hubspot Inclusive Language Blog
Disability language guidelines
You can find Inclued here:
28m | Oct 17, 2023 - Ep 25: Inclusive Design Deep Dive with Eriol Fox
Welcome to Season Two!
In this episode, Joyann and Eriol break down inclusive design. They discuss a range of topics including what is design, what are the challenges inclusive design faces and hypothetical campaigns for Dungeons and Dragons.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Ep 21: What is Inclusive Design?
You can find Eriol here:
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52m | Oct 10, 2023 - Ep: 24 Welcome to Season Two
Welcome back! This episode marks the beginning of Season Two!
In this season you can expect weekly episodes, including guest interviews, practical advice and discussions with the Arima team.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Inclusion and Marketing podcast
You can find Inclued here:
5m | Oct 3, 2023 - Ep 23: Our Favourite Episodes from Season One
It’s the final episode of season one! In this episode, Joyann and Jade go over their top three episodes from the first season and why they loved each.
If you want to see us interview anyone in particular in season two, don't hesitate to reach out!
You can watch the podcast here: https://www.youtube.com/watch?v=awVnsGy9aro
Sign up to the newsletter here: https://www.arimacompany.com/newsletter
You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
Ep 8: The Importance of Visual Representation in Marketing with Jess Hellens: https://www.youtube.com/watch?v=Ur5BLS5CgHQ
Ep 10: Why Marketing Needs to be Intersectional with Andy Thornton: https://open.spotify.com/episode/3PlDjHLGPXpW1fxiVunbbq
Ep 12: Inclusive Marketing from a Content Creators Perspective with Joy Ofodu: https://www.youtube.com/watch?v=s45XArMWm1A
Ep 17: The Rundown on Inclusive Influencer Marketing with Charlotte Stavrou: https://www.youtube.com/watch?v=L1wddz-tWqo
Ep 14: Why were we on strike for International Women's Day?: https://www.youtube.com/watch?v=DfP1VmmJVpo&t=564s
Pay Gap Bot: https://twitter.com/PayGapApp
Ep 13: Portraying Love Inclusively in Marketing: https://www.youtube.com/watch?v=meAs6ey_Zhw
You can find Joyann at: https://twitter.com/joyannboyce
You can find Jade at: https://www.linkedin.com/in/jade-pett/
You can find Arima at:
https://www.linkedin.com/company/arimacompany
24m | Aug 15, 2023 - Ep 22: Inclusive Design Tools and Resources
In this episode of the Marketing Made Inclusive podcast, the focus is on inclusive design in marketing. Joyann and Jade discuss various tools and resources to help marketers create accessible and inclusive content.
You can watch the podcast here: https://www.youtube.com/watch?v=3UrjwUTtlak
Sign up to the newsletter here: https://www.arimacompany.com/newsletter
You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
Watch the previous episode here: https://www.youtube.com/watch?v=TYetmE39FSU
https://inclusive.microsoft.design/
https://wave.webaim.org/#:~:text=WAVE
WCAG: https://www.w3.org/WAI/standards-guidelines/wcag/glance/
https://inclusivedesign24.org/2023/
https://venngage.com/tools/accessible-color-palette-generator
https://blog.hootsuite.com/inclusive-design-social-media/
https://webaim.org/articles/contrast/evaluating
You can find Joyann at: https://twitter.com/joyannboyce
You can find Jade at: https://www.linkedin.com/in/jade-pett/
You can find Arima at:
https://www.linkedin.com/company/arimacompany
23m | Aug 1, 2023