- Ep 33: The Evolution of Inclusive Marketing with David Maher Roberts
In this insightful episode, Joyann is joined by David Maher Roberts. Together, they delve into the world of print marketing, reminisce on marketing from the 90s, underscore the importance of understanding cultural nuances in marketing strategies and predict the future of inclusive marketing.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find David here:
AI tools mentioned:
Campaigns mentioned:
You can find Inclued here:
1h 0m | Dec 5, 2023 - Ep 31: Marketing Internationally: McDonald's Case Study
In this mini-episode, we break down the ‘Raise your Arches’ Campaign from McDonald’s. The campaign had two versions, one aired in the UK and the other in the Middle East.
Join Joyann and Jade as they compare the two and discuss marketing inclusively internationally.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
You can find Inclued here:
16m | Nov 28, 2023 - Ep 31: How to Make Your SEO Inclusive with Crystal Carter
Join Joyann and guest Crystal Carter in this episode to discover more about how to marry SEO and inclusivity together. Their discussion includes topics such as web accessibility, search bars, the term BAME and using your audience’s language.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find Crystal here:
Crystla’s articles on Wix Learning Hub
Useful links:
Introduction to Web Accessibility
Pinterest announces inclusive product updates
How to Create User-first Content
What Is Schema Markup & How to Implement Structured Data
You can find Inclued here:
1h 3m | Nov 21, 2023 - Ep 30: Tips for Inclusive Social Media Marketing
In this episode, Joyann and Jade will walk you through some nifty tips and suggestions on how to make your social media platforms more inclusive. They'll be covering topics like alt text, stock photos and the fascinating world of influencer marketing!
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Ep 12: Inclusive Marketing from a Content Creators Perspective with Joy Ofodu
Ep 17: The Rundown on Inclusive Influencer Marketing with Charlotte Stavrou
You can find Inclued here:
21m | Nov 14, 2023 - Ep 29: The Internal Process of Incorporating Inclusive Marketing with Gemma Comley
In this episode, we delve into the importance of inclusivity in workplaces with guest Gemma Comley. We discuss the B-Corp movement and its influence on business values and explore the effects of internal inclusive practices.
Join us as we examine the practical steps businesses can take to incorporate inclusive marketing into their marketing practices.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find Ghyston here:
Useful links:
You can find Inclued here:
39m | Nov 7, 2023 - Ep 28: How does generative AI impact inclusive marketing?
In this episode, Joyann discusses how marketers can use generative AI and why they need to be cautious of the outcomes.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
You can find Inclued here:
8m | Oct 31, 2023 - Ep 27: How to Market Yourself Inclusively with Teresa Heath-Wareing
Join us in this episode as we delve into a thought-provoking discussion on diversity in conferences, the portrayal of bodies in marketing, strategies for marketing yourself, and the process of unlearning corporate marketing practices.
Our guest Teresa Heath-Wareing shares her insights and experiences, shedding light on the importance of inclusivity and redefining traditional marketing norms.
Sign up to our newsletter here.
You can find the transcript here.
You can watch the episode on YouTube here.
Find Teresa here:
Useful Links:
You can find Inclued here:
1h 8m | Oct 24, 2023 - Ep 26: What is inclusive language?
In this episode of Marketing Made Inclusive, Joyann and Jade explore the concept of inclusive language. Join them as they discuss what inclusive language is and practical examples of how to implement it.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Hubspot Inclusive Language Blog
Disability language guidelines
You can find Inclued here:
28m | Oct 17, 2023 - Ep 25: Inclusive Design Deep Dive with Eriol Fox
Welcome to Season Two!
In this episode, Joyann and Eriol break down inclusive design. They discuss a range of topics including what is design, what are the challenges inclusive design faces and hypothetical campaigns for Dungeons and Dragons.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Ep 21: What is Inclusive Design?
You can find Eriol here:
You can find Inclued here:
52m | Oct 10, 2023 - Ep: 24 Welcome to Season Two
Welcome back! This episode marks the beginning of Season Two!
In this season you can expect weekly episodes, including guest interviews, practical advice and discussions with the Arima team.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Inclusion and Marketing podcast
You can find Inclued here:
5m | Oct 3, 2023 - Ep 23: Our Favourite Episodes from Season One
It’s the final episode of season one! In this episode, Joyann and Jade go over their top three episodes from the first season and why they loved each.
If you want to see us interview anyone in particular in season two, don't hesitate to reach out!
You can watch the podcast here: https://www.youtube.com/watch?v=awVnsGy9aro
Sign up to the newsletter here: https://www.arimacompany.com/newsletter
You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
Ep 8: The Importance of Visual Representation in Marketing with Jess Hellens: https://www.youtube.com/watch?v=Ur5BLS5CgHQ
Ep 10: Why Marketing Needs to be Intersectional with Andy Thornton: https://open.spotify.com/episode/3PlDjHLGPXpW1fxiVunbbq
Ep 12: Inclusive Marketing from a Content Creators Perspective with Joy Ofodu: https://www.youtube.com/watch?v=s45XArMWm1A
Ep 17: The Rundown on Inclusive Influencer Marketing with Charlotte Stavrou: https://www.youtube.com/watch?v=L1wddz-tWqo
Ep 14: Why were we on strike for International Women's Day?: https://www.youtube.com/watch?v=DfP1VmmJVpo&t=564s
Pay Gap Bot: https://twitter.com/PayGapApp
Ep 13: Portraying Love Inclusively in Marketing: https://www.youtube.com/watch?v=meAs6ey_Zhw
You can find Joyann at: https://twitter.com/joyannboyce
You can find Jade at: https://www.linkedin.com/in/jade-pett/
You can find Arima at:
https://www.linkedin.com/company/arimacompany
24m | Aug 15, 2023 - Ep 22: Inclusive Design Tools and Resources
In this episode of the Marketing Made Inclusive podcast, the focus is on inclusive design in marketing. Joyann and Jade discuss various tools and resources to help marketers create accessible and inclusive content.
You can watch the podcast here: https://www.youtube.com/watch?v=3UrjwUTtlak
Sign up to the newsletter here: https://www.arimacompany.com/newsletter
You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
Watch the previous episode here: https://www.youtube.com/watch?v=TYetmE39FSU
https://inclusive.microsoft.design/
https://wave.webaim.org/#:~:text=WAVE
WCAG: https://www.w3.org/WAI/standards-guidelines/wcag/glance/
https://inclusivedesign24.org/2023/
https://venngage.com/tools/accessible-color-palette-generator
https://blog.hootsuite.com/inclusive-design-social-media/
https://webaim.org/articles/contrast/evaluating
You can find Joyann at: https://twitter.com/joyannboyce
You can find Jade at: https://www.linkedin.com/in/jade-pett/
You can find Arima at:
https://www.linkedin.com/company/arimacompany
23m | Aug 1, 2023 - Ep 21: What is inclusive design?
In this episode, Joyann breaks down what inclusive design entails and where it fits within marketing.
You can watch the podcast here: https://www.youtube.com/watch?v=TYetmE39FSU
Sign up to the newsletter here: https://www.arimacompany.com/newsletter
You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
Universal design: https://cdrnys.org/blog/advocacy/ronald-mace-and-his-impact-on-universal-design/
Microsoft Inclusive Design Suite: https://inclusive.microsoft.design/
Social Media Accessibility: Inclusive Design Tips for 2023: https://blog.hootsuite.com/inclusive-design-social-media/
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arimacompany
12m | Jul 18, 2023 - Ep 20: Pride Campaigns 2023
In this weeks episode, Arima’s founder Joyann Boyce and Arima team member Jade Pett break down some campaigns from Pride 2023.
This includes Adidas' "Let Love Be Your Legacy", Outvertising's "Stand Your Ground," and the Dylan Mulvaney and Bud Light drama.
Watch the episode on YouTube here: https://youtu.be/sPSARNnXNfA
You can find the transcript here: https://www.arimacompany.com/marketin...
Useful links:
Adidas Let Love Be Your Legacy: https://www.adidas.com/us/blog/1013385-let-love-be-your-legacy
Adidas TikTok clip: https://www.tiktok.com/@officialfashionmoements/video/7233808279602859269
Outvertising Stand Your Ground: https://www.outvertising.org/news/stand-your-ground
Dylan Mulvaney and Bud Light: https://www.them.us/story/dylan-mulvaney-bud-light-drama-explained
Gillette, Samson’s Story: https://www.youtube.com/watch?v=7kLypuCI2MU
BodyForm, Womb Stories: https://www.youtube.com/watch?v=JZoFqIxlbk0
Arima & Co newsletter: https://www.arimacompany.com/newsletter
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arim...
24m | Jul 4, 2023 - Ep 19: How will Pride 2030 be marketed?
We're back! In this episode, Joyann questions what stage Pride marketing is currently in and ponders which direction it should go in the future.
You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast
You can watch the podcast here: https://www.youtube.com/watch?v=iMkvH5uqFTA
Useful links:
You can hear more about spotlight, saturation and normalisation here
'How are you portraying love in marketing?' blog
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arimacompany
15m | Jun 20, 2023 - Ep 18: Inclusive Marketing Across the Globe with Sonia Thompson
In this episode, Joyann and Sonia discuss the differences in inclusive marketing across the globe, including a variety of topics like diverse teams and inclusive language.
Sonia is an inclusive brand strategist, coach, educator, keynote speaker, and CEO of Thompson Media Group. She also writes columns for Forbes and Inc. on inclusive marketing, belonging and customer experience and is the host of the Inclusion & Marketing Podcast.
You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast
You can watch the episode on YouTube here: https://www.youtube.com/watch?v=dloiNcWu17g&ab_channel=JoyannBoyce
Useful links:
https://open.spotify.com/episode/7aWWizuX8YSGrkosiK3qyN?si=6f57a86974a4434b
https://www.teenvogue.com/story/latine-vs-latinx-what-young-people-think
https://open.spotify.com/episode/7dTZifo9nrzFCbzIYRqxRv?si=1d0dcefcc59346a4
https://www.obv.org.uk/news-blogs/fury-over-doves-racist-advert
https://www.glamourmagazine.co.uk/article/sainsburys-advert-racism
https://www.youtube.com/watch?v=ZA1PMtKNWsg&ab_channel=HyundaiUSA
You can find Sonia at:
https://inclusivemarketing.co/
https://www.linkedin.com/in/soniaethompson/
https://twitter.com/soniaethompson
https://www.instagram.com/soniaethompson/
http://www.gothompsonmedia.com/
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arimacompany
58m | Apr 18, 2023 - Ep 17: The Rundown on Inclusive Influencer Marketing with Charlotte Stavrou
In this episode, Joyann and Charlotte discuss all things inclusive influencer marketing, from Instagram ads and the differences between US and UK influencer marketing to the influencer pay gap and practical advice for small businesses.
Charlotte is the founder and CEO of SevenSix agency, an influencer marketing agency focusing on diversity and inclusion. She is also a successful influencer in her own right and the co-host of Sustainably Influenced.
You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast
You can watch the episode on YouTube here: https://www.youtube.com/watch?v=L1wddz-tWqo&feature=youtu.be&ab_channel=JoyannBoyce
Useful links:
https://www.instagram.com/beulahdavina/?hl=en
https://www.instagram.com/the_brooksbrother/
https://www.sevensixagency.com/influencer-network
http://www.mslgroup.co.uk/paygap
https://www.arimacompany.com/blog/the-influencer-pay-gap-ksxpl
https://www.sevensixagency.com/blog/sevensix-influencer-pricing-report
https://open.spotify.com/episode/0M641HKq0iToLVpwo4X5Uc
You can find SevenSix Agency here:
https://www.sevensixagency.com/
https://www.linkedin.com/company/sevensix-agency/
https://twitter.com/sevensixagency
https://www.instagram.com/sevensixagency/
You can find Charlotte here:
https://www.charlottesevensix.com/
https://www.linkedin.com/in/charlotte-sevensix/
https://twitter.com/charlotteseven6
https://www.instagram.com/charlottesevensix/
https://open.spotify.com/show/0MkbX7ufdNxcsY3GFJ3Q4T?si=7b77eb4cc9b74dd8&nd=1
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arimacompany
1h 14m | Apr 4, 2023 - Ep 16: How to use Inclusive Stock Photos
In this episode, Joyann discusses the importance of inclusive stock photos and how to incorporate them into your marketing.
You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast
You can watch the podcast here: https://www.youtube.com/watch?v=Z3p50I9ns98&ab_channel=JoyannBoyce
Useful links:
https://www.arimacompany.com/blog/want-to-reach-more-people-use-diverse-stock-photos
https://www.bbc.co.uk/news/av/uk-england-bristol-45496564
https://bodyliberationphotos.com/body-liberation-stock-body-fat-positive-diverse-photos/
https://www.dove.com/uk/stories/campaigns/showus.html
https://www.canva.com/photos/search/natural--women/
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arimacompany
14m | Mar 28, 2023 - Ep 15: The Highs and Lows of Working Within Marketing with Azeem Ahmad
In this episode, Joyann and Azeem Ahmad discuss what it's like working within the marketing sector. They share past experiences, marketing conference examples, and thoughts on International Women's Day. They also analyse the Dove 'Show Us' campaign.
Azzem is a Digital Marketer with almost ten years of experience in multichannel marketing. He is also an international conference speaker and host of his own podcast, Azeem Digital Asks.
You can watch the episode on Youtube here: https://www.youtube.com/watch?v=bvyXOHcAoBw&ab_channel=JoyannBoyce
The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
https://www.dove.com/uk/stories/campaigns/showus.html
https://open.spotify.com/episode/1jup91eZXyCWguyB2QvWdE?si=c3da664b3ecb43c1
https://www.arimacompany.com/blog/what-is-inclusive-marketing
https://www.womenintechseo.com/
https://techspark.co/shift-speaker-database/
https://twitter.com/PayGapApp/status/1501247888319516675
https://twitter.com/flaminhaystacks/status/1633375741516627970
You can find Azeem at:
https://twitter.com/AzeemDigital
https://www.linkedin.com/in/azeema1/
https://open.spotify.com/show/0kG7pYN6SKOVUNyb1ZIvMB
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arimacompany
59m | Mar 21, 2023 - Ep 14: Why did we go on strike for International Women's Day?
In this episode, Joyann and Arima team member, Jade Pett, discuss why they were on strike this International Women's day and their thoughts on the marketing around the day.
You can watch the podcast here: https://www.youtube.com/watch?v=DfP1VmmJVpo&t=382s&ab_channel=JoyannBoyce
The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
https://www.internationalwomensday.com/
https://www.un.org/en/observances/womens-day/background
https://www.scottishwidows.co.uk/yourfuture.html
https://open.spotify.com/episode/0M641HKq0iToLVpwo4X5Uc
https://twitter.com/candiwrites/status/1633477525522333696
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arimacompany
23m | Mar 14, 2023
