491: Compounding Value with James Young

Many association learning businesses have a decidedly undiversified revenue base—a cash cow, like the annual meeting, accounts for most of the revenue, and the work to pull off that event each year leaves little room to innovate, even as members’ needs and expectations evolve.

In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with James Young, founder of Product Community. Jim shares why associations can no longer win on content but can win on authority, how the idea of compound value moves the focus from delivering member benefits to creating value in use, and what a simple first step looks like for leaders who want to start building lasting connections among members.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode491.