7 Best Real Estate Marketing Tips: How to Get Found, Get Chosen, and Build Trust
This is the season's Best Of, where Christine went back through some of her favorite conversations and pulled together seven tips that really resonated. They're sorted into the three things your whole business runs on: getting people to know you, like you, and trust you.
In the KNOW section, Angie Javier from realtor.com shares the slightly nerve-wracking thing she does when an agent says business has slowed down, Google expert Tasia Custode demystifies the Google Workspace ecosystem, and SEO expert Emily Gertenbach explains why your first-person expertise is the one thing AI can't copy.
In the LIKE section, brand strategist Scott Coligan makes the case for looking outside real estate to stand out, and Marc Davison challenges what you think personal branding really is.
In the TRUST section, happiness expert Valerie Alexander gives you a simple framework for the culture behind your brand, and we close a little closer to home with BKeeperAI co-founders on why human verification is our non-negotiable.
Show Notes
Featured in this episode:
- Angie Javier, (from Ep. 136)
- Tasia Custode, Google expert (from Ep. 137)
- Emily Gertenbach, SEO, EG Creative Content (from Ep. 139)
- Scott Coligan, fractional CMO, Human Experience Method (from Ep. 135)
- Marc Davison, 1000 Watt (from Ep. 134)
- Valerie Alexander, Speak Happiness (from Ep. 138)
- Laura O'Connor and Eric Hunsberger, BKeeperAI co-founders (from Ep. 140)
Chapters:
- 00:00 A look back at the season
- 00:36 Welcome: three sections, seven tips
- 01:30 Angie Javier: can buyers actually find you online?
- 04:42 Tasia Custode: the Google Workspace ecosystem, explained
- 06:46 Emily Gertenbach: why your first-person expertise is the real SEO
- 11:50 A quick word: BKeeperAI early access
- 12:48 Scott Coligan: stand out by looking outside real estate
- 14:37 Marc Davison: the brand assets you're already sitting on
- 19:07 Valerie Alexander: the three things that build trust behind the scenes
- 23:00 Closer to home: BKeeperAI and human verification
- 23:50 Close
Links:
- Subscribe to The SunBeam newsletter
- BKeeperAI
