Alex Frekey of Performance Supplements: Scaling Smart in the Nutrition Industry

When COVID hit, most supplement retailers were scaling back. Alex Frekey went the other way, turning a stalled retail business into his thriving DTC brand, Performance Supplements.

In this episode, Alex shares how he launched his first product run of just 144 bottles from his own savings, sold out in 30 days, and slowly built the company into a full-scale supplement line with national reach. He talks to Andrew about the early challenges — sourcing ingredients, finding the right contract manufacturers, and juggling a full-time medical sales career — and how finding the right space and community at Portal helped him finally scale.

We get into:

The real cost of scaling a supplement brand from retail to e-commerce

Navigating minimum order quantities and manufacturing pitfalls

How he landed SBA funding to fuel growth

The value of building community and finding partners who share your vision

Why “creating the best product” beats chasing margins every time

Follow Performance Supplements and try their products: 

Website: performance-supp.com

Instagram: @PerformanceStrong, @Performance_Supps

Follow Portal and explore our flexible warehousing options: 

Website: join-portal.com 

Instagram: @portalwarehousing

YouTube: @JoinPortal