Sarah Chisholm of Wild Rye Baking: From the Home Kitchen to Crate & Barrel

Wild Rye Baking Co. didn’t become a national brand overnight. Founder Sarah Chisholm joins Andrew to talk about the messy middle of CPG business building – testing recipes, managing production, and wondering if the risk was worth it – and the turning points that pushed her baking mix company into major retailers like Crate & Barrel.

If you’re a founder scaling a product brand, this conversation offers a real look at what it takes to grow from e-commerce to national retail, and why community, persistence, and focus matter more than the flashier stuff.

In this episode, Sarah and Andrew discuss:

The chaotic first day of business that proved demand for Sarah’s products was real

The real, behind-the-scenes process of how Sarah caught the attention of Crate & Barrel – and capitalized on it! 

Why keeping her team small and intentional has been the best decision

The doubts every founder faces when scaling and how Sarah pushes through

Follow Wild Rye and try their baking mixes: 

Website: wildryebaking.com

Instagram: @wildryebaking

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Website: join-portal.com 

Instagram: @portalwarehousing

YouTube: @JoinPortal