Greenwashing - Climate Deception Is Costing Emissions
Greenwashing involves techniques and rhetoric that companies use to convince the public that they are doing more good for the planet and its people than they actually are. It is a deception designed to extract more money from their customers by placating their worries with false promises. It misleads consumer decisions and slows climate action by promoting a false sense of security and encouraging complacency. Though there really is no way to prevent greenwashing, there are ways to uncover it and use that information to make better-informed decisions on what you buy and from whom. This episode will explain greenwashing using examples and make some suggestion son how to avoid being pulled in by it. Check the links below for more info:
HM case - https://www.ethicallyengineered.com/is-hm-greenwashing/
Shell’s Greenashing ads - https://www.euractiv.com/section/all/news/shells-promotion-of-carbon-offsets-is-greenwashing-rules-dutch-watchdog/
The Greenwashing Files - https://www.clientearth.org/projects/the-greenwashing-files/
Shell - https://www.shell.com/
Innovating a Bright Future is the podcast that brings together technology and climate action in an engaging interview format that showcases some of the most interesting initiatives taking place across the globe. If you are someone who cares about climate change but you’re tired of hearing about how the world is going to explode in a few short years if we don’t do something soon (What does that even mean?), then this podcast is for you. We stay away from divisive politics and meaningless numbers with no context, and instead, I interview climate action leaders implementing revolutionary ideas that are helping to reduce our impact on the world around us. Listen to this podcast to learn, be inspired, and find new ideas to look into even more. If you are interested in getting involved, please use any of the contacts or social media listed below, and look into the links below for actionable things you can do right now.
Who am I?
My name is Avry Krywolt, I am a student from Alberta Canada, I am passionate about taking action against climate change, and I am the host of Innovating a Bright Future. I’ve noticed through my own experience that the number of people concerned about climate change is growing quickly. At the same time, the information being presented to the public is, in most cases, a sad sigh of defeat, irrational denialism, or frantic screaming that does no one any good. The fact is that climate change is happening, but it is not hopeless, and you are not powerless. TED speaker and climate scientist Katharine Hayhoe said that “The most important thing you can do for climate change is talk about it.” so let’s talk about it. Let’s learn about solar energy and battery storage, let’s dig into green hydrogen, and wind, and the power of water, and the importance of sustainable energy. Let’s learn and let’s discuss. We aren’t doomed, but we have to work hard in order to keep climate change from wreaking real havoc on our world. So let’s get to work.
Find more information about me and the show at our website - innovatingabrightfuture.com
Get involved:
Become a member of the Alberta Youth Leaders for Environmental Education
Take a step in the right direction with Count Us In
Learn more about climate change + climate action with TED Countdown
Socials
Instagram - https://instagram.com/innovatingabrightfuture?igshid=tq6tfg2l0s7
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Patreon - patreon.com/innovatingabrightfuture
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Email innovatingabrightfuture@gmail.com
Music:
Tech Talk by Kevin MacLeod
