The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the mobile advertising industry, mobile measurement, attribution, analytics and other industry insights.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/8/15/12/5a7edb32-92be-4abe-8a4e-4dfa8352eefd_maor_-_summary.m4a

After 26 episodes we couldn&#39;t be happier to end the show on a high. Maor, our CEO and host, takes a closer listen to past episodes and picks out some of his favorite moments. We appreciate everyone who has shared their honest opinions with us. And to the new and returning listeners week after week. We look forward to the next series launching in January 2023! In the meantime, we leave you with our latest <a href="https://lp.incrmntal.com/whitepaper-cross-platform-marketing" rel="nofollow">white-paper</a> explaining the true benefits of cross-platform marketing across a variety of industries. As an added bonus, we have expert advice for some of the interviewees in the series! Catch you on the road in 2023! ;)

Maor Sadra

We're All Mad Here: The Adtech Nostradamus

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/8/9/19/5a763a19-7657-4579-a18f-0b93e22ede39_hadar_-_huuuge.m4a

Hadar Telem is the Director of Marketing Analytics @ Huuuge Games (that&#39;s 3 U&#39;s!)Hadar comes with a ton of experience in marketing analytics and UA in general. She&#39;s worked at some of the creme de la creme of companies when it comes to performance marketing. Beyond the practical, she also took the time somehow (?) to get relevant academic knowledge in her double degree in Marketing and Information Technology.It was mega-awesome talking with her.Also - this is the last interview in this series. We&#39;re going to go on a hiatus and be back in a couple of months on the roads...

Hadar Telem

We're All Mad Here: The Majestic Marketing Analytics Expert

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/7/28/17/cd72e874-364f-43f7-b06d-01b29308908e_episode25_pau_bianance_.mp3

This week we are speaking to Pau Sicilia who is one of the few guests that has worn both the hat of a creative and analytical marketer. Surprisingly, he shared with us that while his background lies in graphic design, he takes his decisions based on hard data- no more how exciting the creative is! Pau also shares some solid advice for any newbies that might want to join the world of mobile marketing. While we have heard time and again how quickly our industry changes he claims that one should be proactive and curious to keep up-to-date with trustful resources. Thanks again for the shoutout Pau! If you would also like to receive our monthly newsletter just sign up via our website.

Pau Sicilia- Binance

We're All Mad Here: The Data Driven Creative

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/7/22/6/2e87a0e0-af57-4fec-bc82-bcb192d8d895_doug_-_tinuiti.m4a

Douglas MacDonald from Tinuiti joins us this week. We had such a great time talking about data quality, Netflix ads, the metaverse, and James Bond (of course). No, but really this week&#39;s episode dives deep into all things marketing (measurement) and the key differences! Tune in to learn about how philosophy plays a big role in the study of measurement. Especially in those things you can not observe and how the whole landscape is evolving.If you want to reach out to Doug, you can do so <a href="https://www.douganddata.com/" rel="nofollow">here</a>

Doug MacDonald - Tinuiti

We're All Mad Here: The Bond, Douglas Bond

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/7/17/14/86739d05-59f2-4a07-a502-52f550127b6b_mark_baartse_-_podcast.m4a

Mark Baartse (Outsourced CMO) joins us this week for a very animated discussion. As a seasoned marketing veteran, he has witnessed first-hand the changes across many industries. Lucky for us, he is not shy and shares with us his outlook on how he envisions the marketing landscape to continue changing. He presents his opinion on how antiquated the current measurement options are for the future of marketing and why.

Mark Baartse

We're All Mad Here: The Opinionated CMO

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/7/7/7/c6599819-a99e-4628-93b6-932d950e6614_andy_carvel_-_phiture.m4a

We are honored to have Andy Carvell join us this week - a truly awesome mobile veteran. Andy&#39;s path to Phiture has been quite an exciting journey. With a love for tech since the age of 5, it&#39;s no surprise that he is now the partner and co-founder of a leading mobile growth consultancy in the epicenter of the Berlin Tech scene. You might not know this but the mobile growth stack framework was invented by him and his co-founder Moritz while they were both working at Soundcloud. Listen to hear what really inspires Andy and how he sees the industry headed.

Andy Carvell - Phiture

We're All Mad Here: The Awesome Mobile Veteran

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/6/15/6/d694b670-e171-4ceb-a4cc-2f2338df8b36_amit_-_odeeo.m4a

This week we welcome Amit Monheit the CEO &amp; Co-founder of <a href="https://odeeo.io/" rel="nofollow">Odeeo</a>. Amit shares with us the importance of having the vision and passion for what you do. And how this mindset will guide you to find the right career path so that you can &#34;love what you do&#34;. Amit got that passion when he discovered the world of online marketing and gaming. And this is the fuel to his entrepreneurial journey. Are you curious to learn more about the past and future of tracking and measurement and why it&#39;s time to start an evolution? Check out the full whitepaper on <a href="https://lp.incrmntal.com/advancing-marketing-measurement" rel="nofollow">advanced marketing measurement</a>.

Amit Monheit - Odeeo.io

We're All Mad Here: The Odeeo Founder

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/6/8/12/54228a13-1312-4394-bd86-f1c6e76e3ffe_thomas_petit.m4a

We are excited to have the legendary Thomas Petit this week for our special 20th episode! We have been lucky to have had some very inspiring professionals in this series but we are not sure if anyone of them is as famous as the &#34;one &amp; only Thomas&#34;... at least for now :)

Thomas Petit (ThomasBCN)

We're All Mad Here: The One & Only Thomas

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/6/8/12/ce4c30b2-4109-4daa-bf39-d07a13cbe4b6_natalie_-_gamehouse.m4a

Natalie Cook joins us this week and shares her journey from switching her scrubs to data crunching and campaign optimization. Since joining the gaming industry over 6 years ago she has not only become an expert UA manager but she is also an advocate for women in gaming &amp; mobile. Natalie shares her advice for companies that want to be more inclusive. Be conscious of the language used to ensure that it is not biased towards a particular gender and rather is &#34;gender-neutral&#34;. She also shares the importance of having a culture of diversity and inclusion. It should start with education and open conversations to try and break the bias. ﻿p.s. little bonus for our listeners: find out what surprisingly made our CEO, Maor cry *HINT* it&#39;s not the latest iOS release :)

Natalie Cook

We're All Mad Here: The UA Gaming Lady

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/5/30/8/17613dcd-06d2-45d4-bbd5-50551f454fca_annica_-_tinuiti.m4a

We are happy to have Annica Nesty the Group Director of Integrated Intelligence at Tinuiti join us this week. In this episode, we got a much deeper understanding of the differences that lie in working for the &#34;client-side&#34; vs. the &#34;agency side&#34;. And how data science plays an important role on both ends. As a data-driven individual, it comes as a surprise that Annica sees marketing as both an art and science. The art comes from the creative and innovative side that keeps brands competitive. But it&#39;s also very important to have the scientific side, to ensure that the efforts are effective in measurement, validation, and testing. She also shares the importance of being artistic in the way that science is applied as we don&#39;t live in a predictable &#34;perfect world&#34;. Curious to hear how other professionals have answered the question of whether marketing is a science or an art.Curious to hear how other professionals have answered the question of whether marketing is a science or an art. Check out the round-up <a href="https://incrmntal.com/is-marketing-an-art-or-a-science" rel="nofollow">here</a>.

Annica Nesty - Tinuiti

We're All Mad Here: The Passionate Data Scientist

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/5/14/19/53b1d230-8cd8-4842-915c-4a84be2164de_justin_-_shopala.m4a

Justin Campbell is the founder of <a href="https://shopala.io/" rel="nofollow">Shopala</a>, an eCommerce start-up offering shoppable ads and express checkout. Justin started his own entrepreneurial journey after seeing the mobile space change dramatically. ﻿Find out why, without hesitation, Justin shares why he truly believes that marketing is an art and how above all the creative wins.Check out our <a href="https://incrmntal.com/branding-or-performance-pick-a-side" rel="nofollow">Brand vs. Performance</a> roundtable, where we took a closer look at what differences there are and what are the similarities that connect them.

Justin Campbell - Shopala.io

We're All Mad Here: The Creative Entrepreneur

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/5/8/10/24c7c996-5c17-4d98-9cdf-e4944299c8c2_robert_-_plick.m4a

This week we are speaking with Robert Jurewicz from the Swedish eCommerce company Plick. Robert got his first interest in marketing from a psychological perspective. And then once he learned the complexities of consumer behavior and measurement, he couldn&#39;t get enough. Robert shares his personal experience in learning new marketing channels as a user. Moreover, how getting your hands dirty is invaluable when it comes to understanding the trends in digital marketing.If you know want to learn more about how Plick leverages INCRMNTAL to gather insights into their influencer marketing campaigns (and other activities that were previously difficult to measure) - <a href="https://lp.incrmntal.com/plick-case-study" rel="nofollow">Check out the full case study here</a>.

Robert Jurewicz - CMO

We're All Mad Here: The Next Gen CMO

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/4/30/14/45c76f0b-8599-4794-a788-6af190d9969f_felix_-_hopper.m4a

We are happy to have Felix Huang join us this week from Hopper. A seasoned UA manager with vast experience across several industries, from retail, and health to gaming. Now Felix shares his perspective on how similar and different the travel industry is from the other sectors. If you would like to learn more about how incrementality can be measured across multiple industries <a href="https://www.incrmntal.com/the-value-in-incrementality-measurement" rel="nofollow">check out this article</a> where we ran macro-level case studies to see how different companies using INCRMTNAL have been able to:1. Increase the value from advertising activities2. Eliminate redundant ad spend and3. Measuring the impossible (or at least the offline)The travel industry faces plenty of challenges when it comes to seasonality but in the last two years, it has also had to deal with the struggles of the pandemic. As well as the introduction of ATT- so how did they overcome this? Listen to this week&#39;s episode to get a deep insight into the power of diversifying your product to meet the user&#39;s needs as well as the power of the creative!If you want to follow or reach out to Felix, you can find him on <a href="https://www.linkedin.com/in/huangfelix/" rel="nofollow">LinkedIn</a>

Felix Huang - Hopper

We're All Mad Here: The Seasonal Marketer

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/4/4/7/f97c3c09-c99a-4ae5-ba69-d6ed7ab6670d_amir_shoval_-_plarium.m4a

This week we welcome<a href="https://il.linkedin.com/in/amirshoval" rel="nofollow"> Amir Shoval</a>, Marketing Product Director from PlariumHe shares with us his journey of working with machines to people and the joys and challenges of the ever-exciting gaming and mobile industry. This time we go deeper into the role of a product manager to get a true understanding of how it works in a leading company that is Plarium.Let’s take a closer look at what it&#39;s really like when you work in an industry where the “only constant is change” and you need to be ready to “expect the unexpected”.If you would like to learn more about how this works in the measurement space <a href="https://incrmntal.com/tracking-the-untrackable" rel="nofollow">check out this article</a>, which gives an explanation of the untrackable.

Amir Shoval - Plarium

We're All Mad Here: The Gaming Product Director

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/4/18/7/85aed0bd-a8e7-4dc6-8184-22c8863837f4_malik_-_moshi.m4a

Malik is one of the most fun to speak with guests we had on this podcast. He&#39;s genuinely interested and naturally curious about what can a marketer do to challenge the status quo and to create consistent growth in a competitive landscape.With his past experience from King.com and Apple Arcade, Malik is now heading UA at <a href="https://www.moshikids.com/" rel="nofollow">Moshi Kids</a>, Malik explains that in his perspective, to be successful in marketing, one should consider marketing more as an Art than a science, comparing growth marketing to photography and art forgery.Our conversation went to various directions, allowing us to name Malik as the UA Philosopher 🎓If you want to catch up with Malik, you can find him via <a href="https://www.linkedin.com/in/malikmms/details/experience/" rel="nofollow">linkedin</a>We also mention the upcoming white paper we&#39;re publishing (The Cross Platform Marketer Survival Guide) that you can <a href="https://lp.incrmntal.com/cross-platform-whitepaper-pre-reg" rel="nofollow">download here.</a>

Malik Medjahed-Schwethelm

We're All Mad Here: The UA Philosopher

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/4/4/7/3bf8ff27-11e9-4c69-abc7-343b993391c3_tim_-_kayzen.m4a

We are happy to have Tim Koschella from <a href="https://kayzen.io/" rel="nofollow">Kayzen</a> with us this week. A serial entrepreneur who early on understood the power of mobile as the biggest game changer consumer internet has seen. He believes that, unlike the metaverse, which aims to be a replacement for the real world. Mobile is able to seamlessly connect our real lives with the digital world. Tune in to this week&#39;s episode to learn more about how <a href="https://www.linkedin.com/in/timkoschella/" rel="nofollow">Tim</a> has been able to stay on top of mobile trends and start his fourth company in the last 10 years. Want to learn more about mobile attribution check out this handy <a href="https://incrmntal.com/what-is-attribution-platform" rel="nofollow">resource.</a>

Tim Koschella - Kayzen

We're All Mad Here! The Serial Entrepreneur

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/3/2/21/432f432e-5aec-4d5e-a7f0-1708e18e9202_andre_-_admiral.m4a

Everyone knows him as &#34;The Captain&#34;. Andre is one of the most well-known people in the UA space, especially given that he worked with some of the most successful app companies as part of his journey. This week we are happy to have Andre Kempe the founder of Admiral Media in the hot seat. Andre has spent the last couple of years chasing the sun (and wine) and now resides in Marbella. He shares his journey from the traditional side of telecommunications (think ringtones and SMS) to the exciting world of app marketing. The entrepreneurial journey is different for everyone, and while you should expect to hustle. Andre also shares some wise words: Connect with your inner child and stay curious!

Andre Kempe - Admiral Media

We're All Mad Here: The Captain

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/3/2/21/d3d70c30-97ab-4214-b373-1488738d1239_claire_-_rovio.m4a

Welcome to the 10th episode!! This time we have the pleasure of speaking to user acquisition expert Claire Rozain from <a href="https://www.rovio.com/" rel="nofollow">Rovio</a>. Having spent the last 8 years in the gaming industry. Claire truly appreciates the value of doing what you love. While finding the right balance between your professional goals and the company’s exceptions of you as an employee. Claire breaks down how to assess your future employer to ensure that it’s both a personal and professional match.Claire also explains that UA is truly a “science of art”. If you would like to learn more about why creatives and data science are a winning combination <a href="https://admiral.media/app-marketing-the-perfect-combination-of-art-science/" rel="nofollow">check out this article</a>.If you enjoyed this episode, go and check out our previous episodes featuring some of the biggest experts in the mobile marketing space! And if you do not want to miss any of our upcoming episodes, subscribe now and get an alert when we post our next episode!

Claire Rozain - Rovio

We're All Mad Here: The French Finnish Connection

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/3/2/21/6040eb22-86b5-42c6-88cc-8eafcdd2c4b8_jordi_-_smadex.m4a

This week we spoke with Jordi de los Pinos CEO and Founder of <a href="https://smadex.com/" rel="nofollow">Smadex</a>. He opens up about his entrepreneurial story with us and gets candid about how NOT to start a business in this ever-changing space. He shares how SMADEX was able to stay ahead of the changes made in the past two years. (1) by foreseeing the market and (2)managing to innovate in an agile and ethical manner. Ensuring to do right by the user! Would you like to learn more about measuring value and how it can be used in a multitude of use cases? We have you covered! We looked at some of our sample clients across all verticals and dug into the data to show what the true value in incrementality measurement can be. <a href="https://incrmntal.com/the-value-in-incrementality-measurement" rel="nofollow">Check it out</a>! Did you enjoy this episode? Don&#39;t miss out on our previous talks with some of the most knowledgeable experts in the mobile marketing space. Also if you want to stay up-to-date on the latest episodes- subscribe and we will let you know when we release a new episode!

Jordi de los Pinos - Smadex

We're All Mad Here: The Chip Engineer

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/3/2/21/e68a7f6f-2f23-47ef-b92f-e8a4b4a9b002_incrmntal_-_lucina_-_trade_republic.m4a

Lucina Stolz a Growth Manager at Trade Republic. She joins us this week to discuss the psychology behind marketing. And how understanding this above all else will help select the right methodology to connect and attract users. Lucina also surprised us when she shared that art trumps data when it comes to marketing. She hones in on the value that storytelling has on campaign success. It is really no surprise that as humans we connect with creatives and storytelling. Especially when it comes to influencing decision-making. One of the biggest challenges for any FinTech company is to gain the trust of the consumer. Lucina shares with us the importance of virality, as it not only creates word-of-mouth but also it helps stay top of mind. Interested to know what other struggles FinTech companies face versus traditional banking companies. Check out our <a href="https://lp.incrmntal.com/fintech-panel." rel="nofollow">roundtable discussion</a> with guest companies Tally, Tinuiti and Current. Are you enjoying this series? Don&#39;t forget to check out our previous episodes and subscribe to be the first one to know when we have a new installment!

Lucina Stolz - Trade Republic

We're All Mad Here: The Incrementality Queen

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/3/2/21/0d9b17fd-f96c-478e-a716-382f809b4fc9_elina.m4a

This week we are joined by Elina Uotinen a UA analyst at Traplight. She shares with us the parallels between the academic and the professional side of mobile marketing. Elina reminds us that it is important to remember that as the mobile gaming space continues to evolve rapidly and one should not settle on a “false sense of stability”. But rather keep an open mind and try different approaches and methods. Elina also goes deeper and presents the value of the scientific element when it comes to mobile marketing - from modeling to data sets. Elina shares the implicit value that incrementality has for all marketers as it&#39;s the “hidden value for your UA”. Read the case study with Traplight where we see &#34; The Value of Featuring<a href="https://lp.incrmntal.com/case-study-the-value-in-featuring." rel="nofollow">&#34; https://lp.incrmntal.com/case-study-the-value-in-featurin</a>g.Are you enjoying our weekly podcasts? Subscribe so you can be the first to know when we release a new episode!

Elina Uotinen - Traplight

We're All Mad Here: The Marketing Pupeteer

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/2/10/9/7808fc2a-6f3c-4c12-beee-79ddced511c1_matej.m4a

Matej Lančarič, owner of <a href="https://www.Lancaric.me" rel="nofollow">Lancaric.me</a> agency is one of the most active UA consultants in Europe, having worked with a ton of mobile gaming companies: Pixel Federation, Rovio, Traplight, Lucky Cat, Genera Games, StarBerry, Boombit and way more.Being an expert in UA, ASO, Creatives, Monetization, and global marketing strategy Matej has some unique experience and a very awesome methodical approach to mobile game marketing.After 3 months of no sleep (no) thanks to his newly born daughter - Matej joins us for this 1:1 interview, sharing his opinions and experiences.You can check out a case study between Traplight and INCRMNTAL about measuring the impact of getting featured on the app store: <a href="https://lp.incrmntal.com/case-study-the-value-in-featuring" rel="nofollow">https://lp.incrmntal.com/case-study-the-value-in-featuring</a>Matej was one of INCRMNTAL&#39;s early design customers and contributed to a ton of features we developed. If you liked this interview - check out some of the other interviews we recorded with or just subscribe to our channel to get notified about the latest interviews we publish weekly.

Matej Lančarič - Lancaric.me

We're All Mad Here: The Newborn Father Gamer

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/2/10/9/6b273992-588a-4599-a37d-d19589c4ea78_ionut_interview.m4a

Ionut Ciobotaru is Co-CEO of <a href="https://verve.com/" rel="nofollow">VERVE </a>Group, the Media Arm of MGI (ETR: M8G), previously CEO and Founder at PubNative, the first ever mobile native ads SSP.Ionut is an incredible leader, and an adtech visionary with so much knowledge and experience in the industry.Having had the privilege working together, Maor (Co-Founder at INCRMNTAL) and Ionut met up for this casual and very fast interview about the changes happening in our industry and the driving forces that shape it.Ionut talks a lot about cross platform advertising. If you want to learn more about the best <a href="https://www.incrmntal.com/best-media-mix" rel="nofollow">media mix</a>, check out this article: <a href="https://www.incrmntal.com/best-media-mix" rel="nofollow">https://www.incrmntal.com/best-media-mix</a> If you liked this interview - check out some of the other interviews we recorded with or just subscribe to our channel to get notified about the latest interviews we publish weekly.

Ionut Ciobotaru - VERVE

We're All Mad Here: The Adtech Doctor

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/2/5/13/93aff396-0572-459c-84dd-008c1838fa17_tobi_-_fastic.m4a

Tobi (Tobias) Börner is the Chief Growth Officer and Co-Founder at <a href="https://fastic.de/" rel="nofollow">Fastic</a>, one of the fastest growing and most successful health &amp; fitness apps in the world.Tobi is a performance marketer that thinks differently than most, and rather than throwing some budgets at the social ad platforms, he experiments with new mediums and marketing channels that the typical performance marketer wouldn&#39;t even dare to consider.From his home office in Spain, close to the beach, Tobi talks with us about his background and experience in scaling global brands while keeping his eye on the golf ball.You can check out a case study between Fastic and INCRMNTAL about <a href="https://lp.incrmntal.com/case-study-offline-flyers" rel="nofollow">measuring the impact of direct-mail (i.e. flyers) incrementality measurement here</a>If you liked this interview - check out some of the other interviews we recorded with Tim Wiegels, VP Data at FreeNow, or just subscribe to our channel to get notified about the latest interviews we publish weekly.

Tobi Börner - Fastic

We're All Mad Here: The Out of the Box Marketer

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/2/3/8/bc0c70f7-ddcd-49ef-ad0f-e3f6b9d02be1_adam_jaffe.m4a

Adam Jaffe is one of the most respected people in our industry with a ton of experience, working for and with some of the most successful gaming companies: Playtika, JamCity, Social Point, Jelly Button, Phoenix Games, Moon ActiveSmart, Sharp, Direct, Opinionated - the characteristics that connected Maor (CEO @ INCRMNTAL) and Adam almost 15 years ago, as colleagues and friends.In this wildly casual interview, Adam shares his experience, how to develop your network, attribution vs. measurement, and how to run a company while fathering 3 young (beautiful!) kids.We talk about the deprecation of the IDFA here. If you want to learn even more about it, check out <a href="https://incrmntal.com/the-impact-of-app-tracking-transparency" rel="nofollow">this article:</a>Enjoy listening!

Adam Jaffe - Mega World

We're All Mad Here: The Professional Football Player

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/1/26/22/bc7990bc-ea97-45a5-8c94-67b9583c9c51_tim_wiegels.m4a

We&#39;re All Mad Here!Mobility is one of the fastest and most competitive industries EVER, and FreeNow has been growing insanely fast!Figures that they would bring someone like Dr. Tim Wiegels to head their Data department.What is it like managing a team of 80+ data scientists ?Was the loss of the IDFA a blessing or curse?Our podcast invites influential guests from across all sides of the marketing industry: brand and performance marketers, thought leaders and people we love talking with.In this first episode, we&#39;re happy to feature Dr. Tim Wiegels, VP Data at FreeNow (https://free-now.com/de/)If you liked this episode, you might also enjoy insights from our whitepaper: Synthetic Ground Truth, where Tim is quoted in:https://incrmntal.com/whitepapers We&#39;re releasing an episode weekly - so remember to subscribe!

Tim Wiegels - FreeNow

We're All Mad Here!

Mobility is one of the fastest and most competitive industries EVER, and FreeNow has been growing insanely fast!

Figures that they would bring someone like Dr. Tim Wiegels to head their Data department.

What is it like managing a team of 80+ data scientists? 

Was the loss of the IDFA a blessing or curse?

Our podcast invites influential guests from across all sides of the marketing industry: brand and performance marketers, thought leaders and people we love talking with.

In this first episode, we're happy to feature Dr. Tim Wiegels, VP Data at FreeNow (https://free-now.com/de/)

If you liked this episode, you might also enjoy insights from our whitepaper: Synthetic Ground Truth, where Tim is quoted in:

https://incrmntal.com/whitepapers

We're releasing an episode weekly - so remember to subscribe!

We're All Mad Here: The Ginger Guy

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2022/1/26/22/d42d0c62-ac95-4006-99a6-c2674729e160_podcast_-_radostina.m4a

Our newest series is titled We&#39;re All Mad Here!Inviting influential guests from across all sides of the marketing industry: brand and performance marketers, thought leaders and people we love talking with.The nature of this series is a 1:1 casual conversation about the ins and outs of marketing in today&#39;s age.In this first episode, we&#39;re happy to feature Radostina Zhekova, UA Manager at Voodoo Games (https://www.voodoo.io/)Radostina talks about how she got to where she&#39;s at, her thoughts about gaming in the pandemic, media mix modeling and her experience with data.If you liked this episode, you might also enjoy insights from our panel: Market Like a Marketer that can be found here:https://www.incrmntal.com/market-like-a-marketer We&#39;re releasing an episode weekly - so remember to subscribe!

Radostina Zhekova - Voodoo Games

Our newest series is titled We're All Mad Here!

Inviting influential guests from across all sides of the marketing industry: brand and performance marketers, thought leaders and people we love talking with. 

The nature of this series is a 1:1 casual conversation about the ins and outs of marketing in today's age.

In this first episode, we're happy to feature Radostina Zhekova, UA Manager at Voodoo Games (https://www.voodoo.io/)

Radostina talks about how she got to where she's at, her thoughts about gaming in the pandemic, media mix modeling and her experience with data.

If you liked this episode, you might also enjoy insights from our panel: Market Like a Marketer that can be found here: 

https://www.incrmntal.com/market-like-a-marketer

We're releasing an episode weekly - so remember to subscribe!

We're All Mad Here: The Skeptical Marketer

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/10/14/19/e4d04a19-b6cb-4b9d-9fec-cc0e02cd5738_fintech_panel_podcast.m4a

FinTech is one of the fastest growing industries in history producing more unicorns than a Disney Movie.We asked several global experts in FinTech marketing to join us in a discussion about what does it take to educate consumers while disrupting an industry as old as Financial Services.You can also check out this panel in video form at incrmntal.com/roundtables

FinTech Panel: Educating Consumers While Disrupting an Industry

FinTech is one of the fastest growing industries in history producing more unicorns than a Disney Movie.

We asked several global experts in FinTech marketing to join us in a discussion about what does it take to educate consumers while disrupting an industry as old as Financial Services.

You can also check out this panel in video form at incrmntal.com/roundtables

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/8/30/18/7d33b620-340b-4d4a-b241-6a44ffe5d9fc_subscription_panel_podcast.mp3

Welcome to the INCRMNTAL special edition Subscription Apps panel: Click to Subscribe ? During the last few years, more and more apps started adding subscription options to their business model. Subscriptions offer incredible control for both consumers as well as product companies. What is the future of subscription apps now that privacy restrictions damage the ability to easily acquire users ? We invited the world’s top industry experts in the subscription model to talk about this and more. Hope you’ll enjoy listening!

Click to Subscribe ?

Welcome to the INCRMNTAL special edition Subscription Apps panel: Click to Subscribe ?

During the last few years, more and more apps started adding subscription options to their business model. Subscriptions offer incredible control for both consumers as well as product companies.

What is the future of subscription apps now that privacy restrictions damage the ability to easily acquire users ?

We invited the world’s top industry experts in the subscription model to talk about this and more.

Hope you’ll enjoy listening!



Click to Subscribe? The INCRMNTAL Subscription Apps Panel!

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/8/3/7/f989a235-4158-4507-bb52-1d07d6d1eb96_podcast_interview_maor_moti_-_31_7_21__10.25.m4a

We wanted to use the opportunity of being in the same room after 18 months of various lock downs and travel bans to record this interview sharing our story of how we met, and how and why we came up with the idea of INCRMNTAL.

We wanted to use the opportunity of being in the same room after 18 months of various lock downs and travel bans to record this interview sharing our story of how we met, and how and why we came up with the idea of INCRMNTAL.

A completely unscripted interview between INCRMNTAL's co-founders

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/15/14/ee6bf8be-cdd0-4e9e-9b8b-1c781f96afc1_gaming_panel.m4a

Welcome to the INCRMNTAL first ever Gaming Panel! We invited gaming user acquisition experts from all around the world to share their thoughts about the aftermath of COVID19 and Apple’s “App Tracking Transparency”. How did these mega changes influence game marketing forever?What positives came out of these changes ?What the hell is a Quarentinee ? We hope you’ll enjoy listening to our Panel

The Aftermath(?) of COVID-19 and ATT

Welcome to the INCRMNTAL first ever Gaming Panel!

 

We invited gaming user acquisition experts from all around the world to share their thoughts about the aftermath of COVID19 and Apple’s “App Tracking Transparency”.

 

How did these mega changes influence game marketing forever?

What positives came out of these changes ?

What the hell is a Quarentinee ?

 

We hope you’ll enjoy listening to our Panel

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/5/18/12/fbe251e4-dc8a-41a7-9b85-8ee3e837af4e_winclap_full.mp3

Welcome to this roundtable, hosted by INCRMNTAL and Winclap about Machine Learning in Marketing Should marketers support or block AI ?Will it take our jobs ?And is it better to build technology in-house and gain a competitive edge ?Or is it better to license technologies available ? We rounded up 4 industry thought leaders to have a casual discussion about these questions. We hope you’ll enjoy listening to our roundtable

Welcome to this roundtable, hosted by INCRMNTAL and Winclap about Machine Learning in Marketing

Should marketers support or block AI ?
Will it take our jobs ?
And is it better to build technology in-house and gain a competitive edge ?
Or is it better to license technologies available ?
We rounded up 4 industry thought leaders to have a casual discussion about these questions.

We hope you’ll enjoy listening to our roundtable

Build vs Buy: Incorporating Machine Learning to your Marketing Operation

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/5/11/10/4e6080a2-e373-483a-a3ff-b53dfa9e7041_incrmntal___singular_podcast.mp3

Welcome to the recorded roundtable discussion, hosted by INCRMNTAL and Singular.This is one of the best roundtables we recorded, talking about the disruption in our industry and what is means to “Market like a Marketer”. We hope you’ll enjoy listening to this roundtable

Welcome to the recorded roundtable discussion, hosted by INCRMNTAL and Singular.
This is one of the best roundtables we recorded, talking about the disruption in our industry and what is means to “Market like a Marketer”.

We hope you’ll enjoy listening to this roundtable


Market Like a Marketer

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/2/9/11/61759b87-9c17-41e8-bf53-ca8155154459_algolift_roundtable_-_podcast.mp3

We gathered the worlds&#39; top thought leaders to talk about their predictions and premonitions for 2021 and the years to come.<ul><li>Who will win from IDFA deprecations ?</li><li>What will be the next buzzwords in mobile marketing ?</li><li>Will Covid-19 have long term effects over the mobile app space ?</li><li>How will world politics influence our industry ?</li><li>Is there a real opportunity in voice search ?</li><li>Is Retargeting Dead and under the water ?</li><li>Will the subscription economy flourish or decay ?</li></ul>INCRMNTAL, ALGOLIFT and VUNGLE are happy to co-host this on demand roundtable

We gathered the worlds' top thought leaders to talk about their predictions and premonitions for 2021 and the years to come.

Who will win from IDFA deprecations ?
What will be the next buzzwords in mobile marketing ?
Will Covid-19 have long term effects over the mobile app space ?
How will world politics influence our industry ?
Is there a real opportunity in voice search ?
Is Retargeting Dead and under the water ?
Will the subscription economy flourish or decay ?
INCRMNTAL, ALGOLIFT and VUNGLE are happy to co-host this on demand roundtable

Predictions and Premonitions for 2021 (and beyond)

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2020/12/24/15/6a39bd76-8bd7-4ff0-a66f-945fa8e5d226_last_touch_mmm_incrementality_-_24_12_20__16.m4a

In this (short) episode, I&#39;m talking about the differences between 3 methods of measurement: Last Touch, Media Mix, and Incrementality Measurement. There has been a lot of confusion between these, so I wanted to provide clarity and a comparison between these methods. (music: Bensound.com)

Last Touch, Media Mix and Incrementality Measurement

In this (short) episode, I'm talking about the differences between 3 methods of measurement: Last Touch, Media Mix, and Incrementality Measurement.

There has been a lot of confusion between these, so I wanted to provide clarity and a comparison between these methods.

(music: Bensound.com)

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2020/11/24/11/99626ea2-a731-420c-8823-8c2d431e7532_incrmntal___fyber_roundtable.mp3

Welcome to the recorded roundtable discussion, hosted by Fyber Focus and INCRMNTAL. We wanted to bring experts in “Brand” and “Performance” to hold the ultimate Stand Off between the two polarizing segments of digital marketing. We found that the two actually share a lot more with one another than we thought. In this roundtable, you can learn about new Top of the Funnel, Measurement in a post IDFA world, The impact of apple’s announcement on programmatic advertising and more We hope you’ll enjoy listening to this roundtable

INCRMNTAL & Fyber Roundtable

Welcome to the recorded roundtable discussion, hosted by Fyber Focus and INCRMNTAL.

We wanted to bring experts in “Brand” and “Performance” to hold the ultimate Stand Off between the two polarizing segments of digital marketing.

We found that the two actually share a lot more with one another than we thought.

In this roundtable, you can learn about new Top of the Funnel, Measurement in a post IDFA world, The impact of apple’s announcement on programmatic advertising and more

We hope you’ll enjoy listening to this roundtable

The Brand vs. Performance Stand-off

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2020/11/6/14/d49150ca-e8a0-4faa-ac1f-434f5a1163ae_anzu.mp3

We&#39;re proud to welcome you to the recorded roundtable discussion, hosted by INCRMNTAL and Anzu on the topic of “tracking the untrackable”. There’s an unspoken wall between “performance” and “brand marketers” – and this wall is disappearing, as the industry changes.We wanted to bring the thoughts and opinions of some of the industry’s thought leaders into this entertaining form of a discussion. In this roundtable, you can learn about new mediums, how brand marketers measure performance, why new mediums “work” better, the value of “brand awareness”, incrementality measurement and so on. We hope you’ll enjoy listening to this roundtable

Tracking the "Untrackable"

We're proud to welcome you to the recorded roundtable discussion, hosted by INCRMNTAL and Anzu on the topic of “tracking the untrackable”.



There’s an unspoken wall between “performance” and “brand marketers” – and this wall is disappearing, as the industry changes.

We wanted to bring the thoughts and opinions of some of the industry’s thought leaders into this entertaining form of a discussion.



In this roundtable, you can learn about new mediums, how brand marketers measure performance, why new mediums “work” better, the value of “brand awareness”, incrementality measurement and so on.



We hope you’ll enjoy listening to this roundtable

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2020/11/4/17/bf874770-a7fa-448e-923d-f72dcb2ae186_incrmntal-kayzen-audio.mp3

I’m proud to welcome you to the recorded roundtable discussion, hosted by INCRMNTAL and Kayzen on the topic of control in marketing.Control and transparency have been buzzwords in our industry for a while, but we’re FINALLY at a stage where marketers are adopting real control and not sudo-control. We are happy to bring the opinions of 4 industry experts who share their opinions about the conflicting powers at play, setting up the right incentives for a growth team, discussing when giving up control makes sense and so on. We hope you’ll enjoy listening to this roundtable

INCRMNTAL-Kayzen Roundtable: Is Control the Ultimate Weapon for a Marketer ?

I’m proud to welcome you to the recorded roundtable discussion, hosted by INCRMNTAL and Kayzen on the topic of control in marketing. 
Control and transparency have been buzzwords in our industry for a while, but we’re FINALLY at a stage where marketers are adopting real control and not sudo-control.

We are happy to bring the opinions of 4 industry experts who share their opinions about the conflicting powers at play, setting up the right incentives for a growth team, discussing when giving up control makes sense and so on.

We hope you’ll enjoy listening to this roundtable


Is Control the Ultimate Weapon for a Marketer ?

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2020/11/4/16/9c68a090-6ee6-4dc0-a0b6-85e13fd01d9f_incrmntal-bidshake_audio.mp3

Why Is Efficiency In Marketing So Difficult To Achieve?I’m proud to welcome you to the recorded roundtable discussion, hosted by INCRMNTAL and Bidshake on the topic of marketing efficiency.The term marketing efficiency has been synonymous with marketing automation – a hot topic in the past few years.We wanted to bring the thoughts and opinions of some of the industry’s thought leaders into this entertaining form of a discussion. In this roundtable, you can learn about what makes marketers take full control, how is marketing efficiency measured, myths broken about marketing automation and the ultimate question: does marketing automation means unemployment for you as a marketer…. We hope you’ll enjoy listening to this roundtable

Why Is Efficiency In Marketing So Difficult To Achieve?

Why Is Efficiency In Marketing So Difficult To Achieve?

I’m proud to welcome you to the recorded roundtable discussion, hosted by INCRMNTAL and Bidshake on the topic of marketing efficiency.

The term marketing efficiency has been synonymous with marketing automation – a hot topic in the past few years.

We wanted to bring the thoughts and opinions of some of the industry’s thought leaders into this entertaining form of a discussion.

In this roundtable, you can learn about what makes marketers take full control, how is marketing efficiency measured, myths broken about marketing automation and the ultimate question: does marketing automation means unemployment for you as a marketer….

We hope you’ll enjoy listening to this roundtable

INCRMNTAL-BidShake Roundtable

Adding even more value

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the mobile advertising industry, mobile measurement, attribution, analytics and other industry insights. 
Brought to you by Maor Sadra, an adtech veteran (almost an old-timer), having been active in the desktop and mobile space for the past 20 years.

INCRMNTAL: Podrick the Podcast

Episodes