Exploring the Multiverse." I'm excited to share this exciting episode where we discuss wacky "what if" scenarios with a very special guest, Paul Bowen. As this is our16th episode, we thought it was quite fitting to have Paul as a guest as he and Maor (INCRMNTAL's CEO) go back almost 16 years. It's always fascinating to delve into hypothetical situations and explore the possibilities they present. In this episode we answer questions like: What if Apple starts allowing 3rd party app stores globally? What if streamers and influencers could claim attribution based on view through attribution?, and what would happen if 100% of people opt in to allow tracking ? Let's dive into the multiverse and see where our imaginations take us!

Join us for a fun episode as we dive deep into the world of advertising technology with the dynamic Tim Koschella, Founder and CEO at Kayzen. In this captivating interview, Tim shares his unparalleled passion and insights into the ever-evolving landscape of digital advertising. Brace yourself as we embark on a journey exploring mind-bending concepts like NET worth targeting, the groundbreaking merger of industry giants Appsflyer and IronSource, and the revolutionary Apple Ad Network, unraveling the enigma of monetizing third-party apps.

Tune in to this episode of "Exploring the Multiverse" and embark on a journey of imagination and speculation with Elad Stern. We'll unravel the possibilities and explore the future of app stores and advertising. We dive deep into a future where app stores have tighter regulation around intrusive ads and whats more give users the choice of audio vs. interstitial ads?

Listen to the full video to uncover a possible future where the whole advertising space gets flipped on it's head

Welcome back to our podcast! Today, we have a special guest with us, Matej Novak, co-founder and CEO of Assetario. During our conversation, we explored a question that many of us in the advertising industry have asked ourselves: What if the ATT never happened?

Matej took us down a "privacy rabbit hole" that is quite scary to imagine. Without ATT, user tracking would have continued unabated, and it could have created a dystopian future where our every move was monitored and tracked. Matej explained that if Apple hadn't taken steps to protect user privacy, this scenario might have become a reality.

During our discussion, Matej emphasized the importance of transparency and user consent in advertising. Tune in to listen to the full episode where we also look at a scenario where " What if device data would include a users' NET Worth ?

Welcome to this episode of our podcast, where we're diving into the exciting world of adtech and social media with John Koetsier. As a seasoned adtech expert and a Forbes contributor, John has a wealth of knowledge and experience to share with us.

In this episode, we'll be exploring the multiverse of Elon Musk buying yet another social media network. With Musk's track record of disrupting industries and his recent acquisition of Twitter, we can only imagine what social media platform he has his sights set on next.

So, which one do you think he would buy? Join us as we dive into this topic and hear John's insights on what this could mean for the adtech and social media landscape.

Welcome to this episode of the podcast, where we have a special guest, Ido Raz, the founder of Bigabid, a mobile DSP. In today's episode, we will be discussing Ido's views on Apple's decision to introduce the App Tracking Transparency (ATT) framework, and why he wishes that Apple would go back on that decision. We will also be exploring the possibilities of app stores reducing their app store fees from the current 30% to 10% and what this could mean for developers and the entire industry. Ido Raz has a wealth of experience in the tech industry, and we are excited to have him share his insights and thoughts with us. So, without further ado, let's dive into this fascinating discussion.

Welcome back to "Exploring the Multiverse", the podcast where we dive deep into fascinating topics with experts from various fields. Today, we're joined by Paul Kovalski, a seasoned marketing professional with over 8 years of experience in the industry.

In this episode, we'll be delving into the world of Net Worth targeting and the emergence of the newest social media channel- SnapTok, or TikSnap, or StikStok (whatever you want to call it!). Paul will be sharing his insights and expertise on these topics, giving us a glimpse into the wild and crazy world of marketing.

So sit back, relax, and join us on this journey as we explore the multiverse of marketing with Paul.

Welcome to our podcast, where we explore the fascinating world of marketing and gaming with expert Moshi Blum from Beach Bum. In this episode, we delve into the world of mobile advertising and discuss some of the most critical topics that are affecting the industry today. From the microscopic X button that we often see on mobile ads to iAD and Apple Search Ads, we'll explore the latest trends and insights with Moshi, who has years of experience in this field. We'll dive into this parallel universe to see what alternative realities could look like for the gaming and advertising space.

Note that the opinions shared by Moshi in this podcast are his own and may not represent any official position of Beach Bum as a company.

Welcome back to the podcast, where today we will be exploring an intriguing concept - the possibility of a parallel universe where AAA games adopt the freemium model that has proven to be so successful in the mobile gaming industry. Joining us to delve into this fascinating topic is Natalia Vasilyeva, an expert in the mobile and gaming industry and EVP Marketing & Strategy at Anzu.

We will be discussing what the adoption of the freemium model might look like for AAA games, including how it could change the gaming experience for players and how it might affect the industry as a whole. Natalia will be sharing her insights on what game developers and publishers might need to consider if they were to adopt this model, as well as the potential challenges and benefits of making such a significant shift in the industry.

Hope you enjoy the chat!

We are excited to welcome Matej back to the podcast. This week he joins us on for a very interesting episode where we explore the parallel universe of AI taking over creative production and maybe even your job. Matej is excited for a universe where AI could help make the creative process more efficient. As an advocate for AI tools, he is not worried about the potential risks but rather the opportunities they create.

Hope you enjoy listening and if you want to hear more from Matej - check out his podcast "2 and a half gamers"

Welcome back to our podcast where we explore some wild possibilities of the advertising multiverse. In this week's episode our guest Eric Seufert, joins us to explore an alternative reality where Apple goes back on their privacy policy regarding IDFA. In this parallel universe, what would the advertising industry look like? How would it impact consumers' privacy and digital experience? We also explore some alternate realities where Google reduces their App Store “fees” to 5% ? and Apple bans 3rd party SDKs?

Hope you enjoy!

Welcome to today's episode of the podcast! We have a very exciting topic to explore today with our special guest, Andy Carvell, Partner and Co-Founder of Phiture. Andy will be delving into the multiverse where chatGPT and other similar AI rapidly replace search, killing Paid Search and SEO.

This alternate universe poses some fascinating questions: What would happen if generative AI could create entirely personalized apps and games by the end of the year, including all creative assets? What would the future of technology and the internet look like in a world where such rapid advancements are made?

We'll be diving deep into this topic, exploring the potential benefits and pitfalls of such technological advancements. Andy will be sharing his insights and predictions on how this could impact our lives, and what it could mean for the future of the digital landscape.

So, tune in, grab your headphones, and get ready to journey into an alternate reality with Andy as we explore a dystopian sci-fi multiverse!

Welcome to today's episode of the podcast! Today, we have a very special guest, Pau Sicilia from Binance, who will be exploring some fascinating ideas around the multiverse. In this particular universe, Pau will be discussing how Google operates on a freemium model, and Apple changes their privacy laws and "allows tracking" on default.

As we dive deeper into this topic, we'll get to hear Pau's unique perspective and insights on how these changes might impact our lives, and what it could mean for the future of technology. So sit back, relax, and get ready to journey into an alternate universe with Pau!

Welcome back and enjoy our latest episode with our special guest. veteran UA manager Katherine Sadouskaya from Gamehouse. Together we embark on a parallel universe where Gen Z rejects advertising and explore what the "BeReal movement". Tune in to see what this future could hold for brands and advertisers...

We are excited to have Luis de la Cámara, VP Marketing at Rovio, join us to share insights and his vast experience with over 15 years in the gaming industry. In this episode, we continue the discussion on the parallel alternatives in the advertising and gaming space , this time looking at Gen Z and how they are influencing game design and advertising as well as a parallel universe of Free to Play console games!

Stay tuned to hear what this gamer at heart at has to say!

Join us for our first episode of our newest series, as we explore the ever-evolving landscape of advertising technology through the lens of the multiverse.

We are launching this series with the one and only Thomas Petit, and will be discussing alternative realities if Apple did things just a little different, from their advertiser "tax" to how they will react to alternative app stores launching. Our expert guest will provide insights on how to stay ahead in this rapidly changing field and what you can expect. Tune in for a very exciting episode!

After 26 episodes we couldn't be happier to end the show on a high. Maor, our CEO and host, takes a closer listen to past episodes and picks out some of his favorite moments.

We appreciate everyone who has shared their honest opinions with us. And to the new and returning listeners week after week. We look forward to the next series launching in January 2023! In the meantime, we leave you with our latest white-paper explaining the true benefits of cross-platform marketing across a variety of industries. As an added bonus, we have expert advice for some of the interviewees in the series!

Catch you on the road in 2023! ;)

Hadar Telem is the Director of Marketing Analytics @ Huuuge Games (that's 3 U's!)

Hadar comes with a ton of experience in marketing analytics and UA in general. She's worked at some of the creme de la creme of companies when it comes to performance marketing. Beyond the practical, she also took the time somehow (?) to get relevant academic knowledge in her double degree in Marketing and Information Technology.

It was mega-awesome talking with her.

Also - this is the last interview in this series. We're going to go on a hiatus and be back in a couple of months on the roads...

This week we are speaking to Pau Sicilia who is one of the few guests that has worn both the hat of a creative and analytical marketer. Surprisingly, he shared with us that while his background lies in graphic design, he takes his decisions based on hard data- no more how exciting the creative is! Pau also shares some solid advice for any newbies that might want to join the world of mobile marketing. While we have heard time and again how quickly our industry changes he claims that one should be proactive and curious to keep up-to-date with trustful resources. Thanks again for the shoutout Pau! If you would also like to receive our monthly newsletter just sign up via our website.

Douglas MacDonald from Tinuiti joins us this week. We had such a great time talking about data quality, Netflix ads, the metaverse, and James Bond (of course). No, but really this week's episode dives deep into all things marketing (measurement) and the key differences! Tune in to learn about how philosophy plays a big role in the study of measurement. Especially in those things you can not observe and how the whole landscape is evolving.

If you want to reach out to Doug, you can do so here