Justin Dauer is a lifelong student and practitioner of design. He was the VP of design at CVS Health a top 10, Fortune 500 company. He’s the author of two books and the founder of Anomali, his own design consultancy. 

In this episode, Justin and I talk about 

• The importance of being a life-long learner
• Designing during the dot-com era
• Growing a design team with a focus on human connection
• The importance of putting yourself in environments where you can find meaning and do your best work
• In-person vs remote work. Pros and cons.

Connect with Justin

https://www.linkedin.com/in/pseudoroom/

https://twitter.com/pseudoroom

Justin’s agency

https://www.anomalibydesign.com/

Get the books

https://www.in-fulfillment.com/

https://www.the-culturebook.com/

Justin’s recommended pizza in Chicago

https://pequodspizza.com/chicago/

Addie is a designer based in Richmond, Virginia. In this episode, we chat about tools to organize our work, her experience as a brand designer before switching to UX, and he fascinating work on the branding for October Audio guitar pedals.

Addie’s case study on October Audio’s branding → https://addiejohnson.com/projects/october-audio

October Audio’s website → https://octoberaudio.com/

Peter Gregersen is the co-founder and Chief UX Designer of MobilePay.

MobilePay is Denmark’s largest mobile payments app with more than 90% of the market. 

In this episode, you’ll hear about Peter’s challenges and successes and his approach to design.

If you’re into FinTech, this episode is definitely for you. 

Jonathan is a Webflow developer from Sweden. We spoke about the value of hands-on experience for accelerated learning and how YouTube and online content are great, free alternatives to formal education in creative fields.

Connect with Jonathan

https://twitter.com/JonathanFors

https://www.forsjonathan.com/

Ross Chapman is the Head of Design at Obodo.

In this episode, we talk about using workshops as a way to collaborate with clients and gather feedback, the importance of moving fast in the startup world, and using Airtable to manage your day-to-day operations.

Ross' newsletter → https://www.linkedin.com/newsletters/product-design-by-ross-chapman-6861746713904889856/

Obodo's website → https://www.obodo.co.uk/

The Product Design Podcast by Obodo and Ross → https://open.spotify.com/episode/20E9DA9zY7pZrZ1MsmAeHv?si=MxwejzK8RvahZVxFE-G-ww

I had the honor to chat with Jared Spool, one of the most recognized names in UX. In this episode, Jared walks me through the beginnings of usability and what the early usability tests looked like. 

Resonant Design is a Berlin-based design agency specialized in interfaces for music production.

In this episode, we talk about their product design process, taking inspiration from the physical world, and the advantages of being specialized in a well-defined niche.

GUESTS

• Simon Martin
• Fabian Ruf
• Hauke Scholz

HIGHLIGHTS

00:00 Intro

08:00 Starting Company & First Clients

11:00 Market Research & Validation

13:00 Desktop Music Production & Hardware

18:00 Product Design Process

20:00 Specific Ux Expertise

25:00 Design & Visual Language

27:00 Deconstructing The Real World

30:00 Tools Blenda, Adobe Ai, Figma

33:00 Sprites

36:00 Designing For Stage

40:00 Testing

48:00 Future Of Ux In Music

CONTACT

• resonant.design
• Behance
• LinkedIn

Bao Vo is a musician and visual artist based in Los Angeles, California. In this episode, we talk about the importance of clearly communicating your ideas. Whether as an artist, musician, UX designer, or entrepreneur.

CONNECT WITH BAO

heyitsbao.com

mingping.com

www.linkedin.com/in/baovocreative

LISTEN TO THE PODCAST

Spotify http://spoti.fi/3p0eC1G

Apple http://apple.co/3jso39b

Google http://bit.ly/3aNPsOQ

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CHAPTER MARKERS

00:00 Intro

09:45 Ad Agencies & Digital

19:00 Good Design Is Accessible

26:00 Attention To Detail

33:00 Catching Typos. Using Editors

39:00 Providing Design Feedback. Respect Their Talent, Act As A Partner, Be Concise

44:00 Explaining Design Concepts To Clients – Connect To What They Care About

48:00 Be A Better Communicator - Deliver The Key Concepts Firsts

55:00 How Design And Communication Improves Creative Expression

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ABOUT

Welcome to the Growing Design Podcast. A show dedicated to helping you grow as a UX designer.

I’m your host, Ed Orozco - a designer based in France.

I write regularly about UX design in my blog

edorozco.com/blog

Learn more

https://www.growingdesignpodcast.com

Walker Raigh is a design director and podcast producer. In our conversation, we talk about the advantages of creating relationships with your prospects to ramp up your business development efforts. 

Among other things, we talked about networking, the law of reciprocity, and sharing your "secret recipe" with prospects to build relationship leverage. 

LISTEN TO THE PODCAST

Spotify http://spoti.fi/3p0eC1G

Apple http://apple.co/3jso39b

Google http://bit.ly/3aNPsOQ

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CHAPTER MARKERS

00:00 Intro 

02:00 Story of Agency 

04:00 Chamber of Commerce Networking and Reciprocity 

06:00 Give Away Your Recipe and Leverage  

10:00 Focus on the Good Clients 

11:00 Format - Very Personal Free Sessions 

12:00 Packaging Your Expertise  

14:00 Switching From Advertising and Branding to UX 

21:00 Message  

26:00 Client Skipping Research 

33:00 Building Teams and Design Ops 

37:00 the One Trait  

39:00 Interviewing and the School of Life 

42:00 The Scratch and Sniff Podcast

---

CONNECT WITH WALKER

https://www.walkerraigh.com/

https://www.instagram.com/scratchandsniff_podcast

---

ABOUT

Welcome to the Growing Design Podcast

Where we help you grow your design agency

If you want to learn how to 

- How to price your services

- How to sell your expertise

- And how to attract the right type of clients

You've come to the right place. 

I’m your host, Ed Orozco 

Learn more

https://www.growingdesignpodcast.com

Jinny Oh is the founder of WANDR, an award-winning, and fully-remote UX design agency.

CONNECT WITH JINNY

https://wandr.studio

https://jinnyoh.com/

https://www.linkedin.com/in/jinnyohh/

----

ABOUT THE PODCAST

Welcome to the Growing Design Podcast, where we help you grow your design agency

If you want to learn how to 

- How to price your services

- How to sell your expertise

- And how to attract the right type of clients

You've come to the right place. 

LISTEN TO THE PODCAST

Spotify http://spoti.fi/3p0eC1G​

Apple http://apple.co/3jso39b​

Google http://bit.ly/3aNPsOQ​

---

ABOUT ED

I'm Ed Orozco. I help UX agencies become more profitable by better pricing their services, streamlining their processes, and selling their expertise. 

Resources on growing your design agency 

https://www.edorozco.com/

I spoke with Simon Martin, founder of Resonant.design about designing the experience and visual interface of music production software.

CONNECT WITH SIMON

https://resonant.design/

https://www.linkedin.com/in/smnmrtn/

https://www.behance.net/ResonantDesign

ABOUT
In this episode, Danielle Fauteaux and I talk about the intersection between UX design and SEO,  how to communicate expectations with clients, and how to foster solid relationships in your network that will help you grow your business. 

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CONNECT WITH DANIELLE
https://www.linkedin.com/in/danielle-f-47a18aab/

---
FREE CHECKLIST FOR VETTING DESIGN CLIENTS
https://edorozco.ck.page/newsletter-subscribe

---
ABOUT
I'm Ed Orozco. I help UX agencies become more profitable by better pricing their services, streamlining their processes, and selling their expertise. 

Resources on growing your design agency 
https://www.edorozco.com/

Support the show (https://www.patreon.com/edorozco)

ABOUT
In this episode, Laura Khalil walks us through her career as a successful marketing consultant. From working with startups to building her own firm and consulting some of the largest tech companies.  

---
FREE CHECKLIST FOR VETTING DESIGN CLIENTS
https://edorozco.ck.page/newsletter-subscribe

---
ABOUT
I'm Ed Orozco. I help UX agencies become more profitable by better pricing their services, streamlining their processes, and selling their expertise. 

Resources on growing your design agency 
https://www.edorozco.com/

Support the show (https://www.patreon.com/edorozco)

Stæven Frey is the principal and Senior Brand Strategist at Quantum Branding, a strategy-focused branding agency based in Nashville, TN. In this episode, Stæven walks us through the memory structures that make people recognize and remember brands.

In our conversation, we chat about building your agency's core offering, how to price based on your client's revenue, and how to overcome the fear of turning away bad clients.

Contact Stæven Frey

Quantum Branding Agency https://www.quantumbranding.agency/

Facebook https://www.facebook.com/staeven

The Brandometry Group https://www.facebook.com/groups/brandometry

Would like to share your experience on the show? Send me a message at - ed@edorozco.com

Or on Linkedin - https://www.linkedin.com/in/eddzio/

Join the newsletter to be notified when new episodes go live edorozco.com

Support the show (https://www.patreon.com/edorozco)

In this episode, Zach Hill and I chat about sharing what you know, how to be more effective when selling design outcomes, and the importance of always having a growth mindset and be willing to learn from others. 

Zach is a passionate design-centered strategist that combines an obsession for user experience, product strategy, and process with a foundation in visual communication. Zach uses the experience from the variety of creative disciplines he has been involved in to inform his decisions as a consultant and strategist and inspire his visual solutions as a design communicator.

Zach is currently a UX Strategist at Scorpion, a marketing and technology company.

Connect with Zach:

Website - zachhill.io

Dribbble - https://dribbble.com/zrhill

Linkedin - https://www.linkedin.com/in/zrhill/

----

Would like to share your experience on the show? Send me a message at - ed@edorozco.com

Or on Linkedin - https://www.linkedin.com/in/eddzio/

Join the newsletter to be notified when new episodes go live edorozco.com

Support the show (https://www.patreon.com/edorozco)

Crystal Nikosey explains the concept of Sales Enablement and how to implement it in your agency.

Crystal is a Sales & Sales Enablement Leader with 10 years of inside and field sales experience. Currently, Crystal, most recently, served as the Director, Customer Success/Enablement @ Tribyl; the industry's first Digital Value Selling™ platform that helps virtual Reps become experts at selling into different Industries, Buyers, and Use Cases, driving pipeline and productivity.

Previously, Crystal served in the Sales Enablement function with Endurance International and Cisco Systems, focusing on aligning go to market teams, creating content-rich sales assets, and managing large scale product launches across the sales org.

Prior to sales enablement, Crystal started as a BDR moving into inside sales, and finally an Enterprise Account Executive, selling SaaS solutions.

Crystal lives in Phoenix, AZ with her husband and 3 children.

Crystal's Linkedin https://www.linkedin.com/in/crystalnikosey/

----

Would like to share your experience on the show? Send me a message at - ed@edorozco.com

And on Linkedin - https://www.linkedin.com/in/eddzio/

Or visit edorozco.com for more info.

Support the show (https://www.patreon.com/edorozco)

In this episode, Steph Cruchon chats with us about the history of design sprints, their value, and why they work.

Steph is the founder of Design Sprint Ltd., the first company in the world to offer design sprints commercially. He had an important role in the rate of adoption of the methodology in Europe and around the world. He's organized several events around design sprints and has personally run over 120 sprints since 2015.

Steph's Linkedin - 
https://www.linkedin.com/in/steph-cruchon/

Design Sprint Ltd's website - 
https://design-sprint.com/

iToday Conference - 
https://itoday.ch/

iToday Monthly Apéros -
https://itoday.ch/itoday-aperos/

----

Would like to share your experience on the show? Send me a message at - 
ed@edorozco.com

And on Linkedin - 
https://www.linkedin.com/in/eddzio/

Or visit edorozco.com for more info.

Support the show (https://www.patreon.com/edorozco)

In this episode we explore the concept of niching down and why it is so important to specialize in order to compete. 

We take a look at three of the most important reasons why you should focus your agency into a specific niche:

• Easier sales
• Easier production and delivery
• Easier scaleability

You can find more resources on growing your agency in my blog edorozco.com/blog.

----

Would like to share your experience on the show? Send me a message at ed@edorozco.com

And on Linkedin https://www.linkedin.com/in/eddzio/

Or visit edorozco.com for more info.

Support the show (https://www.patreon.com/edorozco)

In this episode, Romina Kavcic talks about the value of implementing a design strategy. We discuss how to communicate the value of research and the profound impact it can have on the success of a design project.

Romina is a Design Strategist who holds a Master of Business Administration. She has more than 14 years of experience in design and consulting in tech. She has worked with unicorns like Stellar.org, Databox, Xamarin, Singularity.NET, and others. She also has a post-graduate credential from Blockchain Strategy (Oxford University).

Romina has a course on design strategy that you can sign up for on her website designstrategy.guide that I recommend to check out.

You can reach out to Romina on

• Linkedin https://www.linkedin.com/in/rominakavcic/
• Twitter https://twitter.com/rominadesigner
• https://designstrategy.guide/

----
Would like to share your experience on the show?
Send me a message at ed@edorozco.com

And on Linkedin https://www.linkedin.com/in/eddzio/

Or visit edorozco.com for more info.

Support the show (https://www.patreon.com/edorozco)

In this episode, we'll explore the concept of value-based pricing.
This is a powerful technique for design agency owners to increase their revenue while improving their client satisfaction. Sounds great, right? Let's look at whether this is the best pricing model for your agency and what you need to get started.


----
Would like to share your experience on the show?
Send me a message at ed@edorozco.com

And on Linkedin https://www.linkedin.com/in/eddzio/

Or visit edorozco.com for more info.

Support the show (https://www.patreon.com/edorozco)