Join us as we explore the role of design in business, art, and creativity.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/8/28/13/c51259cb-8a13-4500-9939-012eb683380c__15_-_the_history_of_ux_w__jared_spool.mp3

I had the honor to chat with Jared Spool, one of the most recognized names in UX. In this episode, Jared walks me through the beginnings of usability and what the early usability tests looked like.

I had the honor to chat with Jared Spool, one of the most recognized names in UX. In this episode, Jared walks me through the beginnings of usability and what the early usability tests looked like.

#15 - The History of UX w/ Jared Spool

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/7/26/8/b8ad7156-9d29-41f1-b416-049a94e7329a__14___music___ux_w__resonant_design.mp3

Resonant Design is a Berlin-based design agency specialized in interfaces for music production.In this episode, we talk about their product design process, taking inspiration from the physical world, and the advantages of being specialized in a well-defined niche. GUESTS<ul><li>Simon Martin</li><li>Fabian Ruf</li><li>Hauke Scholz</li></ul> HIGHLIGHTS00:00 Intro08:00 Starting Company &amp; First Clients11:00 Market Research &amp; Validation13:00 Desktop Music Production &amp; Hardware18:00 Product Design Process20:00 Specific Ux Expertise25:00 Design &amp; Visual Language27:00 Deconstructing The Real World30:00 Tools Blenda, Adobe Ai, Figma33:00 Sprites36:00 Designing For Stage40:00 Testing48:00 Future Of Ux In Music CONTACT<ul><li><a href="https://resonant.design/" rel="nofollow">resonant.design</a></li><li><a href="https://www.behance.net/ResonantDesign" rel="nofollow">Behance</a></li><li><a href="https://www.linkedin.com/company/resonantdesign/" rel="nofollow">LinkedIn</a></li></ul>

#14 – Music & UX w/ Resonant Design

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/6/20/16/d5c2aee1-6046-44c3-a4ef-d533eac7f315__13___articulating_design_concepts_w_bao_vo.mp3

Bao Vo is a musician and visual artist based in Los Angeles, California. In this episode, we talk about the importance of clearly communicating your ideas. Whether as an artist, musician, UX designer, or entrepreneur. CONNECT WITH BAOheyitsbao.commingping.comwww.linkedin.com/in/baovocreative LISTEN TO THE PODCASTSpotify http://spoti.fi/3p0eC1GApple http://apple.co/3jso39bGoogle http://bit.ly/3aNPsOQ ---- CHAPTER MARKERS00:00 Intro 09:45 Ad Agencies &amp; Digital 19:00 Good Design Is Accessible 26:00 Attention To Detail 33:00 Catching Typos. Using Editors 39:00 Providing Design Feedback. Respect Their Talent, Act As A Partner, Be Concise 44:00 Explaining Design Concepts To Clients – Connect To What They Care About 48:00 Be A Better Communicator - Deliver The Key Concepts Firsts 55:00 How Design And Communication Improves Creative Expression ---ABOUTWelcome to the Growing Design Podcast. A show dedicated to helping you grow as a UX designer. I’m your host, Ed Orozco - a designer based in France.I write regularly about UX design in my blogedorozco.com/blog Learn morehttps://www.growingdesignpodcast.com

#13 – Articulating Design Concepts w/ Bao Vo

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/4/12/11/4055dfb7-205c-4585-9310-8a1f7c706bd2_audio_walker_raigh.mp3

Walker Raigh is a design director and podcast producer. In our conversation, we talk about the advantages of creating relationships with your prospects to ramp up your business development efforts.  Among other things, we talked about networking, the law of reciprocity, and sharing your &#34;secret recipe&#34; with prospects to build relationship leverage.  LISTEN TO THE PODCASTSpotify http://spoti.fi/3p0eC1GApple http://apple.co/3jso39bGoogle http://bit.ly/3aNPsOQ ---- CHAPTER MARKERS00:00 Intro 02:00 Story of Agency 04:00 Chamber of Commerce Networking and Reciprocity 06:00 Give Away Your Recipe and Leverage  10:00 Focus on the Good Clients 11:00 Format - Very Personal Free Sessions 12:00 Packaging Your Expertise  14:00 Switching From Advertising and Branding to UX 21:00 Message  26:00 Client Skipping Research 33:00 Building Teams and Design Ops 37:00 the One Trait  39:00 Interviewing and the School of Life 42:00 The Scratch and Sniff Podcast ---CONNECT WITH WALKERhttps://www.walkerraigh.com/https://www.instagram.com/scratchandsniff_podcast ---ABOUTWelcome to the Growing Design Podcast Where we help you grow your design agency If you want to learn how to  - How to price your services- How to sell your expertise- And how to attract the right type of clients You&#39;ve come to the right place.  I’m your host, Ed Orozco  Learn morehttps://www.growingdesignpodcast.com

#12 – Social Business Development w/ Walker Raigh

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/3/22/17/c3768fbb-fec0-4dc3-b623-fcd5285d1608_audio_para_guion_jinny_oh.mp3

Jinny Oh is the founder of WANDR, an award-winning, and fully-remote UX design agency. CONNECT WITH JINNYhttps://wandr.studiohttps://jinnyoh.com/https://www.linkedin.com/in/jinnyohh/ ----ABOUT THE PODCASTWelcome to the Growing Design Podcast, where we help you grow your design agency If you want to learn how to  - How to price your services- How to sell your expertise- And how to attract the right type of clients You&#39;ve come to the right place.  LISTEN TO THE PODCASTSpotify http://spoti.fi/3p0eC1G​Apple http://apple.co/3jso39b​Google http://bit.ly/3aNPsOQ​ ---ABOUT EDI&#39;m Ed Orozco. I help UX agencies become more profitable by better pricing their services, streamlining their processes, and selling their expertise.  Resources on growing your design agency https://www.edorozco.com/

#11 – The 7-Figure Remote Agency w/ Jinny Oh

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/3/15/15/991d029b-339b-4e2c-b9f9-f5505144d3b1___10___the_ux_of_music_tools_w__simon_martin.mp3

I spoke with Simon Martin, founder of Resonant.design about designing the experience and visual interface of music production software. CONNECT WITH SIMON<a href="https://resonant.design/" rel="nofollow">https://resonant.design/</a><a href="https://www.linkedin.com/in/smnmrtn/" rel="nofollow">https://www.linkedin.com/in/smnmrtn/</a><a href="https://www.behance.net/ResonantDesign" rel="nofollow">https://www.behance.net/ResonantDesign</a>

#10 – The UX Of Music Tools w/ Simon Martin

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/3/15/9/2423e4dd-7020-4060-b0d1-9be5622cd818_8027890-9-seo-strategy-w-danielle-fauteaux.mp3

ABOUT In this episode, Danielle Fauteaux and I talk about the intersection between UX design and SEO,  how to communicate expectations with clients, and how to foster solid relationships in your network that will help you grow your business.  --- CONNECT WITH DANIELLE https://www.linkedin.com/in/danielle-f-47a18aab/ --- FREE CHECKLIST FOR VETTING DESIGN CLIENTS https://edorozco.ck.page/newsletter-subscribe --- ABOUT I&#39;m Ed Orozco. I help UX agencies become more profitable by better pricing their services, streamlining their processes, and selling their expertise.  Resources on growing your design agency  https://www.edorozco.com/<a href="https://www.patreon.com/edorozco" rel="nofollow">Support the show</a> (https://www.patreon.com/edorozco)

In this episode, Danielle Fauteaux and I talk about the intersection between UX design and SEO,  how to communicate expectations with clients, and how to foster solid relationships in your network that will help you grow your business.

#9 – SEO Strategy w/ Danielle Fauteaux

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/3/15/9/eaca37a7-5ffe-4b76-a85c-72623158a9cb_738423-8-landing-bigger-clients-w-laura-khalil.mp3

ABOUT In this episode, Laura Khalil walks us through her career as a successful marketing consultant. From working with startups to building her own firm and consulting some of the largest tech companies.   --- FREE CHECKLIST FOR VETTING DESIGN CLIENTS https://edorozco.ck.page/newsletter-subscribe --- ABOUT I&#39;m Ed Orozco. I help UX agencies become more profitable by better pricing their services, streamlining their processes, and selling their expertise.  Resources on growing your design agency  https://www.edorozco.com/<a href="https://www.patreon.com/edorozco" rel="nofollow">Support the show</a> (https://www.patreon.com/edorozco)

ABOUTIn this episode, Laura Khalil walks us through her career as a successful marketing consultant. From working with startups to building her own firm and consulting some of the largest tech companies.  ---FREE CHECKLIST FOR VETTING DESIGN...

#8 – Landing Bigger Clients w/ Laura Khalil

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/3/15/9/e0e2b946-7043-427f-a020-7e5be13c6bc7_7610146-7-brand-science-w-staeven-frey.mp3

Stæven Frey is the principal and Senior Brand Strategist at Quantum Branding, a strategy-focused branding agency based in Nashville, TN. In this episode, Stæven walks us through the memory structures that make people recognize and remember brands.In our conversation, we chat about building your agency&#39;s core offering, how to price based on your client&#39;s revenue, and how to overcome the fear of turning away bad clients. Contact Stæven FreyQuantum Branding Agency <a href="https://www.quantumbranding.agency/" rel="nofollow">https://www.quantumbranding.agency/</a>Facebook <a href="https://www.facebook.com/staeven" rel="nofollow">https://www.facebook.com/staeven</a>The Brandometry Group <a href="https://www.facebook.com/groups/brandometry" rel="nofollow">https://www.facebook.com/groups/brandometry</a> Would like to share your experience on the show? Send me a message at - <a href="mailto:ed@edorozco.com" rel="nofollow">ed@edorozco.com</a>Or on Linkedin - <a href="https://www.linkedin.com/in/eddzio/" rel="nofollow">https://www.linkedin.com/in/eddzio/</a>Join the newsletter to be notified when new episodes go live <a href="http://edorozco.com/" rel="nofollow">edorozco.com</a><a href="https://www.patreon.com/edorozco" rel="nofollow">Support the show</a> (https://www.patreon.com/edorozco)

Building your agency's core offering, how to price based on your client's revenue, and how to overcome the fear of turning away bad clients.

#7 – Brand Science w/ Stæven Frey

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/3/15/9/174112d8-dc52-4b91-95d4-2e2babd69078_7495471-6-share-what-you-know-w-zach-hill.mp3

In this episode, Zach Hill and I chat about sharing what you know, how to be more effective when selling design outcomes, and the importance of always having a growth mindset and be willing to learn from others.  Zach is a passionate design-centered strategist that combines an obsession for user experience, product strategy, and process with a foundation in visual communication. Zach uses the experience from the variety of creative disciplines he has been involved in to inform his decisions as a consultant and strategist and inspire his visual solutions as a design communicator.Zach is currently a UX Strategist at Scorpion, a marketing and technology company. Connect with Zach: Website - <a href="https://zachhill.io/" rel="nofollow">zachhill.io</a>Dribbble - <a href="https://www.instagram.com/zachrhill/" rel="nofollow">https://dribbble.com/zrhill</a>Linkedin - <a href="https://www.linkedin.com/in/zrhill/" rel="nofollow">https://www.linkedin.com/in/zrhill/</a>---- Would like to share your experience on the show? Send me a message at - <a href="mailto:ed@edorozco.com" rel="nofollow">ed@edorozco.com</a>Or on Linkedin - <a href="https://www.linkedin.com/in/eddzio/" rel="nofollow">https://www.linkedin.com/in/eddzio/</a>Join the newsletter to be notified when new episodes go live <a href="http://edorozco.com/" rel="nofollow">edorozco.com</a><a href="https://www.patreon.com/edorozco" rel="nofollow">Support the show</a> (https://www.patreon.com/edorozco)

In this episode, Zach Hill and I chat about sharing what you know, how to be more effective when selling design outcomes, and the importance of always having a growth mindset and be willing to learn from others.

#6 – Share What You Know w/ Zach Hill

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/3/15/9/c7694ca3-ff7d-4825-854a-c068cabc7760_7412005-5-sales-enablement-w-crystal-nikosey.mp3

Crystal Nikosey explains the concept of Sales Enablement and how to implement it in your agency.Crystal is a Sales &amp; Sales Enablement Leader with 10 years of inside and field sales experience. Currently, Crystal, most recently, served as the Director, Customer Success/Enablement @ Tribyl; the industry&#39;s first Digital Value Selling™ platform that helps virtual Reps become experts at selling into different Industries, Buyers, and Use Cases, driving pipeline and productivity.Previously, Crystal served in the Sales Enablement function with Endurance International and Cisco Systems, focusing on aligning go to market teams, creating content-rich sales assets, and managing large scale product launches across the sales org.Prior to sales enablement, Crystal started as a BDR moving into inside sales, and finally an Enterprise Account Executive, selling SaaS solutions.Crystal lives in Phoenix, AZ with her husband and 3 children.Crystal&#39;s Linkedin <a href="https://www.linkedin.com/in/crystalnikosey/" rel="nofollow">https://www.linkedin.com/in/crystalnikosey/</a>----Would like to share your experience on the show? Send me a message at - <a href="mailto:ed@edorozco.com" rel="nofollow">ed@edorozco.com</a>And on Linkedin - <a href="https://www.linkedin.com/in/eddzio/" rel="nofollow">https://www.linkedin.com/in/eddzio/</a>Or visit <a href="http://edorozco.com/" rel="nofollow">edorozco.com</a> for more info.<a href="https://www.patreon.com/edorozco" rel="nofollow">Support the show</a> (https://www.patreon.com/edorozco)

Crystal Nikosey explains the concept of Sales Enablement and its importance for small and large organizations.

#5 – Sales Enablement w/ Crystal Nikosey

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/3/15/9/38b8a29d-8500-4cad-b6e1-12fe161b3522_7273165-4-design-sprints-w-steph-cruchon.mp3

In this episode, Steph Cruchon chats with us about the history of design sprints, their value, and why they work. Steph is the founder of Design Sprint Ltd., the first company in the world to offer design sprints commercially. He had an important role in the rate of adoption of the methodology in Europe and around the world. He&#39;s organized several events around design sprints and has personally run over 120 sprints since 2015. Steph&#39;s Linkedin -  <a href="https://www.linkedin.com/in/steph-cruchon/" rel="nofollow">https://www.linkedin.com/in/steph-cruchon/ </a> Design Sprint Ltd&#39;s website -  <a href="https://design-sprint.com/" rel="nofollow">https://design-sprint.com/ </a> iToday Conference -  <a href="https://itoday.ch/" rel="nofollow">https://itoday.ch/ </a> iToday Monthly Apéros - <a href="https://itoday.ch/itoday-aperos/" rel="nofollow">https://itoday.ch/itoday-aperos/ </a> ---- Would like to share your experience on the show? Send me a message at -  <a href="mailto:ed@edorozco.com" rel="nofollow">ed@edorozco.com </a> And on Linkedin -  <a href="https://www.linkedin.com/in/eddzio/" rel="nofollow">https://www.linkedin.com/in/eddzio/</a> Or visit <a href="https://www.edorozco.com/" rel="nofollow">edorozco.com</a> for more info. <a href="https://www.patreon.com/edorozco" rel="nofollow">Support the show</a> (https://www.patreon.com/edorozco)

In this episode, Steph Cruchon walks chats with us about the history of design sprints, their value and why they work.

#4 – Design Sprints w/ Steph Cruchon

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/3/15/9/1a14c446-c218-498e-b6d0-85385331de7b_7142683-3-why-niching-down-is-a-good-idea.mp3

In this episode we explore the concept of niching down and why it is so important to specialize in order to compete.  We take a look at three of the most important reasons why you should focus your agency into a specific niche:<ul><li>Easier sales</li><li>Easier production and delivery</li><li>Easier scaleability</li></ul>You can find more resources on growing your agency in my blog edorozco.com/blog. ---- Would like to share your experience on the show? Send me a message at <a href="mailto:ed@edorozco.com" rel="nofollow">ed@edorozco.com</a>And on Linkedin <a href="https://www.linkedin.com/in/eddzio/" rel="nofollow">https://www.linkedin.com/in/eddzio/</a>Or visit <a href="http://edorozco.com/" rel="nofollow">edorozco.com</a> for more info.<a href="https://www.patreon.com/edorozco" rel="nofollow">Support the show</a> (https://www.patreon.com/edorozco)

In this episode we explore the concept of niching down and why it is so important to specialize in order to compete. We take a look at three of the most important reasons why you should focus your agency into a specific niche:Easier salesEasier...

#3 – Why Niching Down is a Good Idea

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/3/15/9/53a421b2-f2e2-4d82-8f4b-6a91d4ec8f20_799315-2-the-value-of-strategy-w-romina-kavcic.mp3

In this episode, Romina Kavcic talks about the value of implementing a design strategy. We discuss how to communicate the value of research and the profound impact it can have on the success of a design project.Romina is a Design Strategist who holds a Master of Business Administration. She has more than 14 years of experience in design and consulting in tech. She has worked with unicorns like <a href="http://Stellar.org" rel="nofollow">Stellar.org</a>, Databox, Xamarin, <a href="http://Singularity.NET" rel="nofollow">Singularity.NET</a>, and others. She also has a post-graduate credential from Blockchain Strategy (Oxford University).Romina has a course on design strategy that you can sign up for on her website <a href="https://designstrategy.guide/" rel="nofollow">designstrategy.guide</a> that I recommend to check out.You can reach out to Romina on<ul><li>Linkedin <a href="https://www.linkedin.com/in/rominakavcic/" rel="nofollow">https://www.linkedin.com/in/rominakavcic/</a></li><li>Twitter <a href="https://twitter.com/rominadesigner" rel="nofollow">https://twitter.com/rominadesigner</a></li><li><a href="https://designstrategy.guide/" rel="nofollow">https://designstrategy.guide/</a></li></ul>---- Would like to share your experience on the show? Send me a message at <a href="mailto:ed@edorozco.com" rel="nofollow">ed@edorozco.com</a>And on Linkedin <a href="https://www.linkedin.com/in/eddzio/" rel="nofollow">https://www.linkedin.com/in/eddzio/</a>Or visit <a href="http://edorozco.com/" rel="nofollow">edorozco.com</a> for more info.<a href="https://www.patreon.com/edorozco" rel="nofollow">Support the show</a> (https://www.patreon.com/edorozco)

In this episode, Romina Kavcic talks about the value of implementing a design strategy. We discuss how to communicate the value of research and the profound impact it can have on the success of a design project.Romina is a Design Strategist who holds a...

#2 – The Value Of Strategy w/ Romina Kavcic

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/3/15/9/551a5dee-0932-49bc-be7e-7b0b60eb2ac8_6651748-1-value-based-pricing-for-designers.mp3

In this episode, we&#39;ll explore the concept of value-based pricing. This is a powerful technique for design agency owners to increase their revenue while improving their client satisfaction. Sounds great, right? Let&#39;s look at whether this is the best pricing model for your agency and what you need to get started. ---- Would like to share your experience on the show? Send me a message at <a href="mailto:ed@edorozco.com" rel="nofollow">ed@edorozco.com</a>And on Linkedin <a href="https://www.linkedin.com/in/eddzio/" rel="nofollow">https://www.linkedin.com/in/eddzio/</a>Or visit <a href="http://edorozco.com/" rel="nofollow">edorozco.com</a> for more info.<a href="https://www.patreon.com/edorozco" rel="nofollow">Support the show</a> (https://www.patreon.com/edorozco)

In this episode, we'll explore the concept of value-based pricing. This is a powerful technique for design agency owners to increase their revenue while improving their client satisfaction. Sounds great, right? Let's look at whether this is the best...

#1 – Value Based Pricing For Designers

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2021/3/15/9/74f96b03-331d-4e70-935c-34a3166f2889_intro_music_w__waves.mp3

Hello!  Welcome to the Growing Design Podcast Where we help you grow your design agency If you want to learn how to  - How to price your services- How to sell your expertise- And how to attract the right type of clients You&#39;ve come to the right place.  I’m your host, Ed Orozco - let&#39;s get started

Growing Design

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