SHOW / EPISODE

Season 3: Episode 8 | Confidence Is a Business Skill (And You Can Build It!)

14m | Oct 12, 2026

You can be an excellent clinician and still feel completely out of your depth when it comes to running a business.

You might have years of clinical experience, yet hesitate when it's time to set your fees, market your services or make an important business decision.

Sound familiar? You're certainly not alone.

In Season 3, Episode 8 of the Grow Your Healthcare Practice Podcast, Phumla is back with another solo episode exploring something that doesn't always get enough attention in healthcare: business confidence.

Drawing on ideas from her Master's studies in Entrepreneurship and New Venture Creation, Phumla introduces the concept of entrepreneurial self-efficacy – essentially, your belief in your ability to successfully carry out the tasks involved in running a business.

And here's the interesting part: sometimes the thing holding us back isn't a lack of ability, but a lack of belief in that ability.

In this episode, you'll learn:

  • Why being a confident healthcare practitioner doesn't automatically make you a confident business owner.
  • The five key areas of business confidence: managing, marketing, financial control, taking risks and innovating.
  • How to identify which area of business confidence might be holding you back.
  • Four practical ways to develop confidence through small wins, learning from others, encouragement and managing stress.
  • Why business confidence isn't fixed – and how you can intentionally build it over time.

Phumla also guides you through a simple self-assessment, inviting you to rate your confidence across five areas of running a practice.

Because you don't have to feel completely confident before you start making progress. Sometimes confidence comes from taking that first step.

💬 Your challenge this week

Take a moment to think about the five areas of business confidence discussed in this episode.

Which area did you score yourself lowest in?

And what is one small action you could take this week to start building your confidence in that area?

We'd love to hear from you! Share your answer in the comments and let us know what's helped you become more confident as a healthcare business owner.


📅 Join our next live Practice Operating System Masterclass!

Tuesday, 20 October | 7:30 pm (South African time)

Does running your healthcare practice sometimes feel like you're constantly chasing your tail between patients, admin, people, finances and marketing?

It's easy to become so caught up in the day-to-day demands of running a practice that you lose sight of what's happening in the business as a whole.

That's exactly why Anne and Phumla are hosting another live Practice Operating System Masterclass.

This practical session is designed to help you take a step back and get a bird's-eye view of your healthcare practice.

Together, we'll help you:

  • Identify where the gaps are in your practice's systems.
  • Recognise which areas of your business need attention first.
  • Stop trying to fix everything at once.
  • Start focusing on the improvements that will actually move your practice forward.

Come with your own practice in mind and be ready to work alongside us!

👉 Register for the masterclass here: https://thesolutioneersblog.kit.com/856e3afb1f

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