HPCSA Series | Episode 9: Booklet 19 | Say Your Price and Stand by It — Ethical Billing Without Apology
38m | Mar 9, 2026If charging for your services has ever made you feel uncomfortable, conflicted, or even guilty — this episode is for you.
In Episode 9 of our HPCSA Guidelines series, we unpack HPCSA Booklet 19: Guidelines on Ethical Billing Practices (June 2024) — the framework that governs how healthcare practitioners should charge for their services, communicate fees, and manage financial boundaries with patients.
Many practitioners struggle with the money conversation.
They undercharge.
They avoid cancellation fees.
They discount their services before anyone even asks.
And over time, that quietly erodes both their income and their sustainability.
In this episode, we explore:
• What the HPCSA actually requires when it comes to transparent billing policies
• Why informed financial consent is just as important as clinical consent
• The ethical boundaries around fee-sharing, commissions, and referrals
• Why undercharging often leads to resentment and burnout
• How to shift from charging for time to charging for value
• The powerful mindset shift behind the phrase “Say your price and shut up.”
This conversation is about more than billing.
It’s about boundaries, sustainability, and giving practitioners permission to charge for the value they deliver — without apology.
🎓 Free Masterclass Happening Today
At the start of this episode, Anne also introduces a free live masterclass happening tonight:
The Profitable Practice CEO’s Blueprint
📅 Thursday, 7th May
⏰ 7:00PM (Live on Zoom)
In this 60-minute session, Anne walks through the 6 systems every profitable healthcare practice runs on and helps you identify which one may be holding your practice back.
⚠️ This session is live only — there will be no recording available.
Save your free seat here:
👉 https://growyourhealthcarepractice.co.za/training
📩 Episode 10 — Listener Questions
This is Episode 9 of our 10-part HPCSA Guidelines series.
Our final episode will be entirely dedicated to answering listener questions.
If there’s a grey area in the guidelines you’re unsure about, or a situation you’d like clarity on, we’d love to hear from you.
You can submit your questions by:
• Leaving a comment on this episode
• Sending us a DM on social media
• Messaging us on Instagram:
📲 @theleaderslibrary_
📲 @growyourhealthcarepractice
We’ll answer as many of your questions as we can in Episode 10 — the final episode of this series.
