#39: Storytelling Through Fashion with Nigeria Johnson

32m | May 12, 2023

The intersection between fashion and storytelling is a longstanding tradition that dates back to the centuries. Nigeria Johnson, owner of Know Our Story Clothing, has joined this ancient tradition by telling stories using her apparel line. Join Dr. Jasmine and Nigeria for a little girl chat about business, community engagement, and storytelling through fashion. 

 Episode Quotes

  • “My faith in God gives me the will to do all that I set out to do.”
  • “Do your research, do your due diligence, and reach out to people in your industry if you want to jump into fashion.” 
  • “I wish I’d known there would’ve been so many failures when I started.” 
  • “Try out your designs first before you acquire a lot of inventory.”
  • “Continue to research throughout your journey.” 

Nigeria Johnson is CEO of Know Our Story Clothing.  She has over 10 years of experience in the fashion industry and was thrilled to begin her clothing line in 2019. Nigeria uses Story as a vehicle to help artists gain exposure by commissioning them to have their artwork on Story's apparel. Over time, Nigeria aims to begin a youth art program and collaborate with Historically Black Colleges and Universities to give fashion merchandising, design, and business students the opportunity to work.


Dr. Jasmine is a multi-talented author, educator, award-winning community leader, and founder of JLM Global Consulting, LLC and Girl Go Global, a community for purpose-driven women. For 20+ years, Dr. Jasmine has used her unique skills as an educator, professional writer, and communications strategist to build a career that allows her to serve small business owners, in academia, and at all levels of government. Whether she is mentoring women and girls, engaging students during university lectures, speaking as keynote, or serving at all levels of government, she is driven by providing support to others to meet needs, equip, and train. In addition to making the Daily Record’s Successful by 40 Very Important Professionals list, she is a President’s Management Council Fellow, entrepreneur, and writer with interests in topics that concern women.

To learn more about Dr. Jasmine, visit or follow @girlgoglobal_ on IG. You can also visit and follow @drjasmineleighmorse IG and FB.

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