#42: Plant-Based Baby Formula for the Modern Mom with April Kelly

52m | Jun 9, 2023

Join Dr. Jasmine and April Kelly, CEO of The Sure Company a plant- based baby formula company, for a very interesting conversation about how April was inspired to start her company. April is taking the guesswork out of the baby formula selection process. April also drops gems about how to jump into her industry.

Episode Quotes: 

  • “Moms are the world’s best problem solvers.”
  • “Sharing my story about my experience with postpartum depression led me to develop my own baby formula.”
  • “When I came up with the baby formula recipe, I didn’t plan to start a company. . . . I learned that there was a gap in the market.” 
  • “Start by getting a mentor and counselor, do your own research, networking, and attend trade shows.”

Co-founder and CEO of The Sure Company, a plant-based baby formula, owner of Modern Mom Fix, where she supports many moms through her amazing content creation. She is also the manager of two amazing businesses run by two of her wonderful children.


Dr. Jasmine is a multi-talented author, educator, award-winning community leader, and founder of JLM Global Consulting, LLC and Girl Go Global, a community for purpose-driven women. For 20+ years, Dr. Jasmine has used her unique skills as an educator, professional writer, and communications strategist to build a career that allows her to serve small business owners, in academia, and at all levels of government. Whether she is mentoring women and girls, engaging students during university lectures, speaking as keynote, or serving at all levels of government, she is driven by providing support to others to meet needs, equip, and train. In addition to making the Daily Record’s Successful by 40 Very Important Professionals list, she is a President’s Management Council Fellow, entrepreneur, and writer with interests in topics that concern women.

To learn more about Dr. Jasmine, visit or follow @girlgoglobal_ on IG. You can also visit and follow @drjasmineleighmorse IG and FB.

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