“Hunt for a problem worth solving, and then solve it better than anything else on the market.”

— Hiten Shah (Co-Founder & CEO at FYI)

Today’s guest is Hiten Shah, Co-Founder & CEO at FYI, long-time serial founder and investor (120+ investments to date). Hiten has been in the profession of building companies since 2013— pioneering technology solutions in the analytics space that are easy-to-use and intuitive. First, with Crazy Egg, then with KISSmetrics, and now, with FYI. 

In this interview, Hiten shares some great insights into problem-hunting, product-development, and the performance psychology behind ‘0 to 1.’ Throughout this interview, you will experience his deeply empathetic, humble, and more importantly, engaging approach to company-building! Especially if you possess the ‘born to build’ mentality that so many great founders have!

“This is one big problem we see founders do: preventing the thing (problem) next time is not as important as solving the thing first. Especially with a big problem!”

— Hiten Shah (Co-Founder & CEO at FYI)

Highlights

• Problem-hunting— go where most don’t, and out-solution those who are there! 
• The 5-Day MVP rule 
• Solving big problems faster!
• Don’t understand something? Start with context! 
• Controlling how you respond to what happens.
• Solving for the future, not recreating the past.