Footwear Fables W/ Darren Campbell Chief Product & Marketing Office
For this footwear fable I will be speaking with Darren Campbell who has over 20 years’ experience in the branded goods sector. Starting in retail back in 1997, his leadership career spans Retail, Wholesale Sales, Merchandising and Brand Management. He has worked in senior roles at Dr. Martens for 6 years, and in April 2018, took the position of Chief Product & Marketing Officer. In his role as DM’s CPMO, he oversees all the brand’s ‘concept to consumer’ activities: Design & Development, Category Management, Brand Marketing and Direct to Consumer look and feel.
Prior to Dr. Martens, Darren held senior leadership roles with brands such as Asics, Lacoste and Nike. He feels honoured to have worked with such fantastic brands, all of which put consumers at the epicentre of everything they do.