• Stereo Mix podcast series is re-initiated in 2024 with Chris Titley hosting Pat Dalton, COO and founder of iGoDirect Group.
• iGoDirect Group specializes in data-driven marketing and propensity modeling, identifying valuable insights within large datasets for marketing purposes.
• The company originated from a need for specialized data-driven marketing in the early '90s, leading to the development of new strategies and data models for marketing campaigns.
• In 2004, iGoDirect innovated by introducing branded prepaid Visa cards in direct mail packs to the Australian market, enhancing marketing response rates.
• iGoDirect was named for its direct approach to working with brands and agencies, aiming for more effective marketing outcomes.
• Over 20 years, i iGoDirect has evolved to serve ASX-listed companies, focusing on customer acquisition, nurturing, and re-engagement using prepaid gift cards and incentives.
• The company has seen increased engagement with loyalty programs, especially during the COVID-19 lockdowns and the subsequent cost-of-living crisis.
• iGoDirect has been granted a Visa Principle Partnership license, allowing them to issue their own Visa products in Australia and New Zealand.
• They have also obtained an Australian Financial Services license, enabling them to innovate further in the gift card and loyalty program space.
• iGoDirect is introducing a web-to-wallet gift card service, removing the need for app downloads and streamlining the customer experience.
• The company is exploring new use cases for their services, including instant gift card distribution for promotions and enhancing brand loyalty.
• Pat Dalton advises entrepreneurs to back themselves, especially during challenging times, as perseverance leads to innovation and solutions.
• iGoDirect 's future focuses on card linking and leveraging scheme cards for loyalty programs, aiming to reduce friction in customer engagement.

In this episode - I chat with Chris Chardon about many topics - mainly CDR, Mortgage Broking as well as his next startup! Lot's of learnings as well as his views on the current property environment!

In today's episode we chat with Greener around how they want to assist 2.5m businesses not only save money but also help the planet. Greener for business is now live, and Tom goes in to the detail around how businesses can explore these savings and some examples.

Today we chat to Melissa Donnelly from Affinity Communications. The firm is a strategic communications agency for businesses that are serious about growth or transformation. Their clients want expert advice to help them find and amplify their voices.

Melissa and I chat about the importance of branding, trust, integrity as well as some tips for fintech founders.

We also chat about her cooking!

Today's episode is with Briam Pham from Litecard. Litecard is helping leading brands across the world generate more sales, increase membership and license renewals and make marketing more effective.

In this episode we chat about the history of the business, the progress and the future plans - as well as Brian's table tennis prowess!

Fintechfun is produced by Sub11. Sub11 is a joint venture between Chris Titley and Euphemia (Investment partner) telling stories of Australian fintechs and founders whilst using broader content as the catalyst to enable fintech companies to grow. 

Today we chat to Stuart Alsop - Head of Sales at intelliflo Australia via a call.

Stuart talks about what intelliflo is , the background and why it has entered Australia recently.

He also talks about the macro landscape, the threats, the opportunities as well their vision.

Fintechfun is produced by Sub11. Sub11 is a joint venture between Chris Titley and Euphemia (Investment partner) telling stories of Australian fintechs and founders whilst using broader content as the catalyst to enable fintech companies to grow. 

The information is prepared by Sub11 Pty Ltd ACN: 658 287 220 CAR: 001301214, who is an authorised representative of Cache Investment Management Ltd (ACN 624 306 430 AFSL 514 360) (Cache). All information is general information only and does not take into account your personal circumstances, financial situation or needs.

In this Interview we chat to Tim Wallace from Syfe - Tim talks about who Syfe is - the background, the progress, the reason for launch in Australia as well as some of their future plans!

Fintechfun is produced by Sub11. Sub11 is a joint venture between Chris Titley and Euphemia (Investment partner) telling stories of Australian fintechs and founders whilst using broader content as the catalyst to enable fintech companies to grow. 

The information in this website is prepared by Sub11 Pty Ltd ACN: 658 287 220 CAR: 001301214, who is an authorised representative of Cache Investment Management Ltd (ACN 624 306 430 AFSL 514 360) (Cache). All information is general information only and does not take into account your personal circumstances, financial situation or needs

"Promoting Super is about as exciting as promoting a dead fish"

Today we chat to Pascale Heylar-Moray, Founder and CEO of Super Rewards who gives an update of her company.

Fintechfun is produced by Sub11. Sub11 is a joint venture between Chris Titley and Euphemia (Investment partner) telling stories of Australian fintechs and founders whilst using broader content as the catalyst to enable fintech companies to grow. 

The information in this website is prepared by Sub11 Pty Ltd ACN: 658 287 220 CAR: 001301214, who is an authorised representative of Cache Investment Management Ltd (ACN 624 306 430 AFSL 514 360) (Cache). All information is general information only and does not take into account your personal circumstances, financial situation or needs

Today we chat to Andrew Ellett from HelpPay. With HelpPay you can turn any bill into a shareable link that makes it super easy for anyone to help you pay it. Andrew discusses how the idea came about, the transition to full time, the traction, the use cases and the future.

Fintechfun is produced by Sub11. Sub11 is a joint venture between Chris Titley and Euphemia (Investment partner) telling stories of fintechs and founders whilst using broader content as the catalyst to enable fintech companies to grow. For more information www.sub11.com.au

The information in this website is prepared by Sub11 Pty Ltd ACN: 658 287 220 CAR: 001301214, who is an authorised representative of Cache Investment Management Ltd (ACN 624 306 430 AFSL 514 360) (Cache). All information is general information only and does not take into account your personal circumstances, financial situation or needs

Cogo is a carbon footprint management product that helps individuals and businesses to measure, understand and reduce their impact on the climate. Cogo does this through partnerships with some of the world's largest banks to integrate leading carbon-tracking functionality into their banking apps. 

Cogo uses best-in-class models to provide accurate ways to measure carbon emissions specific to local markets and cutting edge behavioural science techniques to nudge customers to make more sustainable choice.

Fintechfun is produced by Sub11. Sub11 is a joint venture between Chris Titley and Euphemia (Investment partner) telling stories of fintechs and founders whilst using broader content as the catalyst to enable fintech companies to grow. For more information www.sub11.com.au

The information in this website is prepared by Sub11 Pty Ltd ACN: 658 287 220 CAR: 001301214, who is an authorised representative of Cache Investment Management Ltd (ACN 624 306 430 AFSL 514 360) (Cache). All information is general information only and does not take into account your personal circumstances, financial situation or needs

In today's podcast we chat to Dan Rutter and Josh Lehman from Digital Surge.

In this episode we talk about the history of the business, the FTX saga, Voluntary Administration, the process to rescue the company and version two of the company.

Fintechfun is produced by Sub11. Sub11 is a joint venture between Chris Titley and Euphemia (Investment partner) telling stories of fintechs and founders whilst using broader content as the catalyst to enable fintech companies to grow. For more information www.sub11.com.au

The information in this website is prepared by Sub11 Pty Ltd ACN: 658 287 220 CAR: 001301214, who is an authorised representative of Cache Investment Management Ltd (ACN 624 306 430 AFSL 514 360) (Cache). All information is general information only and does not take into account your personal circumstances, financial situation or needs

Today we chat with Mark Calabro from Hungry Hungry - we talk all things hospo, fintech, POS and AI!

Fintechfun is produced by Sub11. Sub11 is a joint venture between Chris Titley and Euphemia (Investment partner) telling stories of fintechs and founders whilst using broader content as the catalyst to enable fintech companies to grow. For more information www.sub11.com.au

The information in this website is prepared by Sub11 Pty Ltd ACN: 658 287 220 CAR: 001301214, who is an authorised representative of Cache Investment Management Ltd (ACN 624 306 430 AFSL 514 360) (Cache). All information is general information only and does not take into account your personal circumstances, financial situation or needs

In the 2nd episode of Fintechfun for 2023 we are joined by Justin O'Donnell from Doshii. Justin talks about his story at CBA travelling the world to now building Doshii. Justin talks about the importance of Data, partnerships and ease of signing up. Doshii has grown 100% year on year for multiple years.

Fintechfun is produced by Sub11. Sub11 is a joint venture between Chris Titley and Euphemia (Investment partner) telling stories of fintechs and founders whilst using broader content as the catalyst to enable fintech companies to grow. For more information www.sub11.com.au

The first episode of 2023 is Jamie Twiss from Beforepay.

Jamie talks about the past, present and future prospects of the company - with over 200,000 active users now as well as his personal challenge with Vegemite being from the United States.

Fintechfun is produced by Sub11. Sub11 is a joint venture between Chris Titley and Euphemia (Investment partner) telling stories of fintechs and founders whilst using broader content as the catalyst to enable fintech companies to grow. For more information www.sub11.com.au

Today we chat to Gaby Roseberg in the first podcast of 2023 about Blossom!

Gaby delves in to the history of Blossom, the problem she is solving and her future plans - as well as her love of hiking!

Fintechfun is produced by Sub11. Sub11 is a joint venture between Chris Titley and Euphemia (Investment partner) telling stories of fintechs and founders whilst using broader content as the catalyst to enable fintech companies to grow.

Today we catch up with Charlie Karaboga from Blockearner. Block Earner is an Australia-based FinTech powered by blockchain technology.

Charlie talks about the Origins, the history of the business, recent events as well as their global ambitions.

Fintechfun is produced by Sub11. Sub11 is a joint venture between Chris Titley and Euphemia (Investment partner) telling stories of fintechs and founders whilst using broader content as the catalyst to enable fintech companies to grow.

Justin Soong - Founder at Authsignal joined Chris Titley for a chat about the company, the vision, the market at the moment for cyber security 😬 and how they are intertwined with fintech!

Fintechfun is produced by Sub11. Sub11 is a joint venture between Chris Titley and Euphemia (Investment partner) telling stories of fintechs and founders whilst using broader content as the catalyst to enable fintech companies to grow.

For more information visit : www.sub11.com.au

George joined the fintechfun chat today to talk about AYLA. "All your life Admin". George identified a problem early on about Life admin and took it in to his own hands to do something about. We chat about George's journey - the ups the downs and the challenges as well as why he is excited to take the business global.

Fintechfun is produced by Sub11. Sub11 is a joint venture between Chris Titley and Euphemia (Investment partner) telling stories of fintechs and founders whilst using broader content as the catalyst to enable fintech companies to grow.

For more information visit : www.sub11.com.au

In today's episode we chat with Tom Ferrier from Greener.

Greener makes it easy to reduce your impact every time you spend by connecting you with brands doing better for the planet, and offsetting the carbon emissions of your purchase at no extra cost.

Tom chats about the last 5 years, what drives him every day, the recent investment by NAB Ventures and others, the outlook for consumer brands and loyalty.

We also talk about what Tom does in his dowtime , which includes coming back to his home town of Brisbane.

Fintechfun is produced by Sub11. Sub11 is a joint venture between Chris Titley and Euphemia (Investment partner) telling stories of fintechs and founders whilst using broader content as the catalyst to enable fintech companies to grow.

For more information visit : www.sub11.com.au

Today we chat to Matt Cagney from Renewtrak.

Renewtrak is an automation platform that connects the global tech industry to power the renewals and subscription economy.

Matt talks about the global opportunity for large organisations to harness the power of Renewtrak and why it's so important and was important in the days when he was with Afterpay.

Matt also talks about the journey of being global and how the company is scaling fast.

Matt spent many years with ASX listed Touchcorp then Afterpay before joining Renewtrak as CEO in May of 2020.

Fintechfun is produced by Sub11. Sub11 is a joint venture between Chris Titley and Euphemia (Investment partner) telling stories of fintechs and founders whilst using broader content as the catalyst to enable fintech companies to grow.

For more information visit : www.sub11.com.au