There’s a memory gap in early parenthood that we don't talk about – and it’s why these two mums are giving the baby book a modern revival

In this episode, Eloise is joined by Katie Grosse and Talia Pollock, founders of Little Love Books, to explore what they call “the memory gap” in early parenthood - those intense, fleeting months where everything happens at once, yet so much becomes difficult to recall later.

After experiencing this first-hand, both Katie and Talia set out to create a modern alternative to the traditional baby book: an app-to-print journal designed to help parents capture everyday moments in a way that feels simple, realistic, and low-pressure.

They share their own journeys into motherhood, including identity shifts, postpartum mental health, and the emotional weight of trying to “keep up” with memory-keeping during the newborn stage. Together, they discuss why so many parents struggle with documenting early milestones, how guilt often plays into it, and why simplicity was central to designing their app.

The conversation also explores:

• The emotional reality of early parenthood and how memory is shaped during this time

• Why the “little moments” often become the most meaningful later on

• How Little Love Books was built to remove overwhelm and mental load

• The importance of inclusivity in modern family-building

• Why shared memory-keeping can support both mums and dads

• How technology can support, rather than replace, emotional keepsakes

Warm, honest and deeply relatable, this episode is a reminder that the smallest moments often tell the biggest story, and why capturing them doesn’t have to feel overwhelming.

Listeners can also get started with Little Love Books with 30% off using code: RIBBONBOX30.