Reputation “Rev”amped: How Rev used email to regain favor after getting trashed by the New York Times (ft. Nick Gaudio)
How do you win back public favor when the NY Times slams your company? They say no press is bad press, and for Nick, the NYT thumbs-down was just the opportunity he'd been waiting for. Here's how his overhaul of the Rev email program rebuilt brand equity, reinvigorated the dispirited team, and grew a cult-like following.
Timestamps:
(3:14) Why the New York Times slammed Rev – and how Nick took the opportunity to turn around the brand voice by the (sled) reigns
(4:32) How they reduced risk pre-send
(6:59) The follow up email that snowballed the campaign viral-ity
(10:31) Why you shouldn’t plan an airtight content calendar
(13:00) How Nick reapplied media principles and community building methodology to bust expectations
(15:28) The benign violation theory that gives these emails their magic
(19:19) The craziest job offer story that sounds too crazy to be true
(22:23) Why Nick's favorite email lists change so frequently
About our guest
Nick Gaudio is a native West Virginian, ENFJ, Ravenclaw, Scorpio, Wood Ox, and Chaotic Good. He's earned an MFA from The University of Michigan, as well as seven awards from the Press Association as a reporter. Nick has served as a writer and/or email expert for many companies, large to small, B2B to B2C, ecom to SaaS: including theCHIVE.com, Saatva, Rev, Infinite Ranges, RunYourPool, and most recently, Rattle. He lives in Austin with his very patient wife and three toddlers.
Links from this episode:
Take a look at the first email we’re talking about today
Take a look at the second email we’re talking about today
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