How Bad Copywriting Can Jeopardize Your Business | Ep. 17

In today's episode, we'll talk about copywriting, speaking your audience's language, and speaking in an active voice. Our guest spotlight shines brightly on McClain Warren of The Write Buzz, who teaches us how to truly capture your audience's attention with thumb-stopping content, as well as the necessity of selling benefits over features and how the ROI of copywriting is assessed in the Amazon Game.