The Golden Age of TikTok | Levi Lindsay, Creative Director at Neighbor and Co-Founder at we.are.mind.
Podcast Summary
In this episode, Levi Lindsay, Creative Director at Neighbor and Co-Founder at we.are.mind., provides insight into his life of creativity, community, and innovation. Levi shares his journey with mental health and how he built a community for mental health. He shares how one of his videos turned viral and how people need to step back and “turn off the camera” sometimes. He also explained the rise and fall of YouTube and the rise of TikTok, where brands can use influencer marketing to send traffic to sites including Amazon.
Episode Outline
[00:45] Levi’s role and Neighbor.com
[03:03] About Levi
[05:00] Mental health and we.are.mind.
[08:38] The rise of videos and the shift of ecommerce
[16:25] Influencer marketing
[18:17] Thinking about innovation
[21:31] Starting his own business
[25:22] The video of Levi’s daughter
[27:39] Turning off the camera
[33:15] Leadership principle
Connect with Levi
Connect with Pattern
LinkedIn (Pattern)
LinkedIn (John LeBaron, CRO, Pattern)