Recipe for Customer, Marketing, and Innovation Success | Sally Matthews, Chief Product Officer at Gousto
In this conversation with Sally Matthews, Chief Product Officer at Gousto, she talks about innovation and the changing landscape of the food industry. Today, you’ll hear about the growing subscription economy in the UK, Sally’s career leading up to her current role, the culture of innovation at Gousto’s, behind-the-scenes action in the kitchen, receiving customer feedback, Gousto’s strategy, how Covid has affected business, how Gousto is fighting against food waste, and some of the important trends happening in the industry.
Prior to joining Gousto as Chief Product Officer, Sally served as the CFO of Gousto. Her interest in finance took her career through various roles at companies such as The AA, Games Workshop, Unilever, and Tesco. Sally holds a Bachelor’s Degree in Chemistry from the University of Warwick.
Episode Outline
[00:42] About Gousto
[01:08] The subscription economy in the UK
[02:01] Sally’s role
[04:27] Sally’s background
[07:13] Transitioning into Chief Product Officer
[09:27] Innovating in the value equation
[12:40] Menu innovation
[13:55] Behind-the-scenes
[14:56] Customer feedback
[16:01] Technological innovation
[18:41] Gousto’s go to market strategy
[20:48] What happened during Covid?
[22:22] The competitive landscape
[24:30] Food waste
[27:28] Trends
[30:55] Career innovation
[31:37] What is Sally excited about in the industry?
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