Staying Warm During Changes | Matthew Etzler, Global Head of Ecommerce at Smartwool

Season 1 | Episode 11
43m | Mar 2, 2022

Podcast Summary

In this conversation with Matthew Etzler, Global Head of Ecommerce at Smartwool, he talks about eCommerce and innovation. Hear about the benefits of wool as a fabric, Matthew’s journey to his role as Global Head of Ecommerce, transitioning into a traditionally wholesale space, innovation and strategies, and some of the challenges and trends.

Episode Outline

[00:36] About Matthew and Smartwool

[02:12] The benefits of wool

[04:16] Smartwool and VF

[06:09] Matthew’s journey to his current role

[14:29] Transitioning to a wholesale brand

[17:53] Covid disruptions

[20:59] Innovation under Matthew’s watch

[25:40] Channel strategies

[33:30] Challenges

[37:50] Looking forward

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